Ashu Behl

CEO

Mumbai, Maharashtra, India15 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years of experience in driving strategy and growth.
Proven ability to lead high-performing teams.
Expert in developing data-driven strategies.

Stackforce AI infers this person is a strategic leader in the media and entertainment industry.

Contact

Skills

Core Skills

Customer ExperienceBusiness ManagementContent StrategyChange ManagementRevenue & Profit GrowthCustomer AcquisitionBusiness PlanningMarket AnalysisStrategic InitiativesOperational StrategyCorporate StrategyBusiness StrategyFinancial PlanningBusiness IntelligenceFinancial AnalysisPortfolio ManagementFinancial ModelingBusiness Analysis

Other Skills

Performance MarketingSubscription ManagementInternational ExpansionGrowth StrategiesGlobal StrategyBusiness ProcessStrategic LeadershipPnL ManagementCustomer EngagementCustomer RetentionPnLLicensingNegotiationBuilding C-Level RelationshipsContent Acquisitions

About

Dynamic business leader with 15+ years of experience driving strategy, growth, profitability, and customer engagement across organizations. Proven ability to lead high-performing teams and develop data-driven strategies that enhance user experiences and foster community building. Skilled in identifying new market opportunities, managing P&L, and optimizing resources to deliver sustained impact. Adept at building cross-functional partnerships and executing complex initiatives in fast-paced environments with a strong commitment to customer satisfaction.

Experience

15 yrs 2 mos

Total Experience

3 yrs

Average Tenure

4 yrs 7 mos

Current Experience

Pocket fm

4 roles

Head of European Markets | Core Team

Promoted

Jun 2025 – Present · 1 yr

Country Head (UK+Germany) | Core Team

Dec 2023 – May 2025 · 1 yr 5 mos

Customer ExperiencePerformance MarketingBusiness ManagementSubscription ManagementMarket AnalysisInternational Expansion+8

SVP and Business Head - Content (Global) | Core Team

Nov 2022 – Dec 2023 · 1 yr 1 mo

Performance MarketingBusiness ManagementContent StrategyPnLLicensingMarket Analysis+13

SVP and Business Head - Content (India) | Core Team

Sep 2021 – Oct 2022 · 1 yr 1 mo

Performance MarketingBusiness ManagementContent StrategyPnLMarket AnalysisBuilding C-Level Relationships+7

Zee entertainment enterprises limited

3 roles

SVP and Head - Strategy and Insights

Apr 2021 – Sep 2021 · 5 mos · On-site

Turned-around loss-making Hindi GEC by implementing a micro-market strategy and repositioning the channel across key markets.
Led cross-functional teams through change management initiatives, aligning content, marketing, and operations with the new strategic direction.
Successfully grew market share, improved profitability, and drove sustained growth through innovative content and marketing strategies.

Business ManagementContent StrategyPnLMarket AnalysisChange ManagementMarketing Strategy+6

VP & Head - Strategy and Consumer Insights - &TV

Apr 2019 – Mar 2021 · 1 yr 11 mos · On-site

Leading a team of 5 to build strong consumer understanding, formulate business strategy to acquire new viewers/grow consumption and drive implementation across functions. Actively manage PnL and drive operating efficiency.

Revenue & Profit GrowthContent StrategyMarket AnalysisCustomer AcquisitionPnL ManagementCustomer Retention+2

Director - Strategy and Research - Zee Network

Dec 2017 – Apr 2019 · 1 yr 4 mos · On-site

Led a team of 5 to shape organization to strengthen the analytics and consumer insights functions at Zee Network, driving network-wide initiatives to enhance growth and profitability. Developed predictive models for content success, led the launch of new channels in regional markets, and collaborated with leadership on strategic planning. Played a key role in capital allocation and business expansion, driving significant improvements in market positioning and operational efficiency.

Business Case DevelopmentGTMBusiness PlanningCross-functional Team LeadershipMarket EntryMarket Analysis+5

Viacom18 media private limited

2 roles

Senior Manager - Corporate Strategy

Apr 2016 – Nov 2017 · 1 yr 7 mos

Led strategic initiatives to drive growth across Viacom18’s business verticals, including the successful launch of new channels and the OTT platform, Voot. Managed cross-functional teams to implement the company’s analytics platform. Championed multiple strategic projects to optimize operations and enhance business performance across the network.

Market AnalysisStrategic InitiativesStrategic ConsultingOperational StrategyC-Level RelationshipsBusiness Growth Strategies

Manager - Corporate Strategy

May 2014 – Mar 2016 · 1 yr 10 mos

Contributed to long-term strategic planning and business development initiatives at Viacom18. Supported the evaluation of growth opportunities, including organic and M&A possibilities across various entertainment sectors. Played a key role in implementing strategic projects that improved operational efficiencies and brand positioning.

Business AnalysisPositioning (Marketing)Market AnalysisMergers & Acquisitions (M&A)Corporate StrategyBusiness Strategy+2

Deutsche bank

2 roles

Senior Analyst, Financial Resources Planning & Strategy

Promoted

Jan 2012 – Apr 2013 · 1 yr 3 mos · On-site

Business Intelligence (BI)Business ReviewsCapital AllocationFinancial PlanningCompetitive AnalysisBusiness Intelligence

Analyst, Financial Resources Planning and Strategy

Sep 2010 – Dec 2011 · 1 yr 3 mos · On-site

Provided financial resource management and performance analysis for Deutsche Bank’s global leadership. My key projects included analysis of risk of different asset classes and businesses, peer benchmarking, review of business performance and response to regulation, and industry changes. My contributions were critical to the bank’s strategic decision-making processes, earning top performance ratings.

Data ModelingFinancial AnalysisPortfolio ManagementC-Level RelationshipsCompetitive Strategies

Genpact

Business Analyst

Aug 2009 – Aug 2010 · 1 yr · Bengaluru Area, India · On-site

Supported risk analytics for GE Treasury, contributing to the management of a $17 billion financial portfolio. My work earned top recognition for its impact on business decisions.

Financial ModelingBusiness AnalysisData AnalysisStakeholder Management