Jan 2021 – Sep 2022 · 1 yr 8 mos

Jan 2018 – Nov 2020 · 2 yrs 10 mos · Gurgaon, India

• Handled the flagship Premium Whisky brand of Pernod Ricard India- Blenders Pride. Undisputed market leader with presence across multiple countries. Blenders Pride epitomizes fine taste and good life by being an iconic whisky with strong consumer associations. The brand uses platform of fashion and style to reach out to its target audience and holds the iconic fashion property - Blenders Pride Fashion Tour, a one of its kind B2C fashion property.

Jul 2016 – Nov 2017 · 1 yr 4 mos

• Handled Toilet Cleaning and Dishwash Category
• In my stint at home care division i have been actively involved in strengthening the proposition of brand through brand extensions and relaunch. I have lead aggressive promotions in category, leveraged crucial channels like Modern trade and contributed in setting innovation pipeline basis consumer need gaps.

May 2014 – Jun 2016 · 2 yrs 1 mo

• Handled Vatika Shampoo Portfolio
• Portfolio Size: 200 Cr
• During my stint in Vatika shampoo franchise, worked towards objective of increasing the brand footprint in Urban centers with focus on improving salience of bottles for the brand . I worked on the campaign of "Brave and Beautiful" right from conception stage to execution covering all facets of amplification . The campaign set out to become the first digital viral campaign of the year and won 8 awards in Goa Fest April 2015 including the lone Grand prix of the festival, Blue elephant award at Kyoorius Awards 2015, Gold and Bronze medal at Effies India 2015 and Silver in Effies Asia 2016. During my stint on Vatika shampoo , i was also involved in relaunch of the brand on the proposition of "Oil balance" and its re-positioning on problem solution platform.

Sep 2012 – Apr 2014 · 1 yr 7 mos

• Handled portfolio of Air Care
• Portfolio Size : 200 Cr
• When I came on Odonil in 2012 , the mandate was to extend the brand in newer formats and to ensure MS gain for the brand by including new trialists in the franchise. I was actively involved in the launch of new format - Odonil Gel starting from conception , the market research, communication development and market launch. A substantial focus during my stint in Odonil was to drive new news around the brand by relaunch of Odonil blocks and creating new purchase occasions through new launches such as Odonil Gel and Odonil 1 Touch .

May 2011 – Sep 2012 · 1 yr 4 mos · Mumbai Area, India

• Developing effective marketing programs (both ATL and BTL) in order to achieve brand objectives.
• Developing and implementing annual brand plans
• Monitoring and analysis of sales figures
• Interacting with advertising, media and PR agency on all communication requirements
• Working closely with promotion team (trade marketing) to ensure alignment of brand objectives
• Responsible for brand alliances, tie –ups, joint promos etc in line with brand objectives
• Conceptualizing and implementing consumer offers, trade offers etc in line with brand objectives

Jun 2010 – Apr 2011 · 10 mos

• Handled brand portfolio of HENKO detergents and bar
• Portfolio Size: 600 Crs
• Part of media campaign of "Safai Ka Nazariya Badlo"
• Launched the consumer promotion campaign - Rich and Famous
• Henko Bar voted as India’s No. 1 Detergent Bar by Consumer voice magazine an initiative by Ministry of Company Affairs
• Ensured Henko matic's positioning as premium washing detergent bar

Jun 2009 – May 2010 · 11 mos

• Handled brand portfolio of PRIL dishwash liquid and bars
• Portfolio size : 100 Crs
• Launched new campaign of "Pril Jacha Parkha Sach"
• Conducted wholesale contest around movie integration of "Wake up Sid"
• Launched festive variant of "Pril Rose"

Jun 2008 – May 2009 · 11 mos

• As a Management trainee worked on following positions
• Sales : Area Head - Central UP
• Handled the one of the key markets for the company. Managed sales and distribution of key brands of the company including Henko Detergent , Pril Liquid dishwash, Margo and Fa etc.
• Marketing : Henko Detergent
• Worked on syndicated data points , consumer promotions and activity calendar planning , research, media planning and new launches.
• Part of re positioning of brand as "Henko Detergent

Jan 2007 – Apr 2007 · 3 mos

• Was responsible for business development in institutional clients. Was also a part time faculty for Personality Development Program.

Jul 2005 – Mar 2006 · 8 mos

• Assisting SOX regulation compliance in Tata Motors Lko plant.

Jun 2004 – Dec 2006 · 2 yrs 6 mos

• Handling center's day to day activities
• Meeting sales and growth targets
• Program content customization
• Faculty for Language aptitude and PDP