Apr 2024 – Nov 2024 · 7 mos · On-site

Mar 2022 – Mar 2024 · 2 yrs · Gurugram, Haryana, India

Sep 2015 – Dec 2021 · 6 yrs 3 mos · Gurugram, Haryana, India

• Led Brand communication & worked in sync with agencies for effective implementation of marketing strategies & activities for different product verticals (MDF, Plywood, Flooring, Veneers & Doors) and developed Integrated marketing communications – Campaigns, Creative development, POS, Retail Promotions Schemes.
• Spearheaded National BTL implementation with the Zonal Marketing resources, managed digital assets, and generated leads by driving key events like trade exhibitions and product launches to increase the visibility of the brand and planned and developed Point-of-purchase material to increase the visibility of the brand, Managed and developed vendors at the National & Regional level.
• Drove the CSR initiatives of the division and Developed content and conceptualized engagement models for Architects, Original Equipment Manufacturers (OEMs), and Contractors/Carpenters to engage with the stakeholders and defined & managed annual marketing budgets and calendars involving product launches, in-store events, brand associations, media-buying, and consumer engagement initiatives.

Apr 2014 – Aug 2015 · 1 yr 4 mos · Gurugram, Haryana, India

• Spearheaded National Activations & Alliances with a team of 10 Area Marketing Managers to support the implementation of National & Regional Marketing Programs across 200 VLCC Healthcare Centres in India, Sri Lanka & Bangladesh.
• Planned, executed, and periodically evaluated the business with the Area Marketing Managers, Worked closely with Creative, Media, and Event Management agencies for effective implementation of marketing strategies & activities, and Drove Brand communication in sync with the creative agencies.
• Coordinated with Category Managers to develop the Marketing calendar for National & Regional rollout, Led Centre launches and implementation of Centre's branding along with tracking & auditing of Marketing Budgets, Worked with the Corporate Communication head to plan and execute Press Conferences & CSR events and Generated traffic and revenue through Alliances and Gift Voucher Sale.

Sep 2011 – Mar 2014 · 2 yrs 6 mos · Gurugram, Haryana, India

• Planned and managed the periodic promotion cycles nationally across both formats – based on theme, seasonality, and regional preferences to support a business worth INR 2000 crores with 210 Easyday stores across 8 states, Designed the in-store communication strategy, and was responsible for driving top-line growth by driving customer walk-ins, greater brand presence, below the line activation.
• Conceptualization and execution of Below the line marketing activities based on the Annual Marketing Calendar, Designed communication packages to communicate promotions to the Store Operations team, Organized and led the Apparels photo-shoot for three seasons by liaising with Buyers, Designers, and Agencies while coordinating third party audit agencies to evaluate execution across stores nationally.

Apr 2010 – Sep 2011 · 1 yr 5 mos · Gurugram, Haryana, India

• Led the Marketing team of 8 members for supporting the North Zone business worth INR 300 crores with 18 stores across 8 cities, Planned the Zonal Marketing calendar to increase customer entry & sales, and applied branding mediums through outdoor hoardings, mall branding, etc. and conceptualized and implemented innovations in terms of Store launches.
• Explored avenues like Social networks, Corporate offices, and Quick Service Restaurants to create brand awareness, Conceptualized and implemented specific initiatives customized to store requirements. and Managed the "Green Card" loyalty program to increase acquisition, usage, and retention of customers.
• Managed Alliances and cross-promotional tie-ups to drive footfalls and provide additional value to Green card members, Conducted Market research – Competition tracking and customer profiling through campaign media dipstick & catchment analysis and organized in-store entertainment events & shows with Pantaloons Femina winners and executed public relations initiatives & activities.

Jul 2008 – Apr 2010 · 1 yr 9 mos · Kolkata, West Bengal, India

• Headed National Activations apart from leading a team of 8 Regional Marketing Managers, Devised the Marketing calendar for National & Regional rollouts and Executed planning, development & implementation of Media innovative consumer contact programs to engage with customers across multiple touch points to drive incremental footfalls into the stores.
• Coordinated with Creative, Media, and Event management agencies for conceptualization and efficient implementation of marketing strategy, Worked closely with the Brand communication and Corporate communication teams to plan events and promotions.
• Ensured a proficient execution of in-store entertainment events with leading TV channels and collaborated with the merchandising team and external brands for sponsorships to add value in the relationship while handling vendors and managing them at the National and Regional levels.

Feb 2005 – Jul 2008 · 3 yrs 5 mos · Delhi, India

• Identified and explored new business opportunities & managed new product launches to tap profitable business opportunities. Acquired and Networked with prospective clients, generated business from the existing account and was instrumental in conducting many multi-city roadshows and promotions across the country implementing various promotional activities to ensure maximum brand visibility.