Aug 2025 – Jan 2026 · 5 mos · Remote

• I provide end-to-end UX/UI design services for mobile apps, websites, and dashboards, helping businesses turn complex ideas into clear, intuitive digital experiences. My process begins with understanding user needs, defining user flows, and structuring information to ensure usability and clarity. I create wireframes and design smooth interactions that guide users through tasks effortlessly. I deliver high-fidelity UI designs with strong visual hierarchy, consistency, and accessibility, ensuring a modern and professional look across devices. I also build interactive prototypes for testing and validation, and offer UX-focused copywriting to reduce friction and improve engagement. My goal is to create user-centered, scalable designs that are both functional and visually impactful.

Oct 2024 – Present · 1 yr 7 mos · Sahiwal District · Remote

• At CraftedDots, we partner with ambitious startups and modern businesses to design and build high-impact digital products. Our work sits at the intersection of strategy, UX, and technology—helping teams transform complex ideas into elegant, scalable SaaS experiences.
• We take a product-first approach, combining deep user insight, refined visual design, and performance-driven development to create solutions that are intuitive, conversion-focused, and built to scale.
• What We Do
• SaaS UI/UX Design (Web & Mobile)
• Product Strategy & MVP Design
• Brand & Product Identity Systems
• High-Conversion Marketing Websites
• No-Code & Front-End Development (Framer, Webflow)
• Custom Digital Product Solutions
• We work as an extension of your team—collaborating closely with founders, product leaders, and engineers from early discovery through launch and growth. Every decision we make is rooted in user behavior, business goals, and long-term product vision.
• Our mission is simple: design digital products that look premium, feel effortless, and drive measurable growth.
• Let’s build something exceptional.
• 📧 info@crafteddots.agency
• 📅 Book a free strategy call: https://cal.com/crafted-dots/30min
• 🌐 crafteddots.agency

Oct 2024 – Jul 2025 · 9 mos · Remote

• Led end-to-end UI/UX design for an enterprise SaaS platform used by 80,000+ across web and mobile. Focused on intuitive dashboards, flows, and data visualizations, boosting engagement by 50% and reducing support tickets by 30%.
• Delivered 25+ features in collaboration with PMs and developers using Figma. Conducted user research with 200+ participants, driving a 40% lift in conversions. Built a design system with 150+ reusable components, cutting design-to-dev time by 45%. Created high-fidelity prototypes for investors, contributing to an $8M Series B. Mentored 3 junior designers and established scalable UX practices. Implemented WCAG 2.1 accessibility.
• Also served as Senior Visual Designer, producing brand-aligned assets (podcast covers, social visuals, websites, book covers, brochures, logos, and complete identity systems) across digital and marketing channels.
• Tools: Figma, Miro, Maze, Google Analytics, Jira, Slack.

Nov 2020 – Oct 2024 · 3 yrs 11 mos · Sahiwal District · On-site

• I design user-centered digital experiences by translating user and business requirements into clear, intuitive solutions. I proactively identify user challenges, apply lean UX principles, and use competitive analysis to create efficient, differentiated products aligned with business goals.
• My process includes creating user flows, wireframes, and interactive prototypes in Figma, maintaining design systems for consistency, and iterating designs based on feedback and testing. I also focus on clear microcopy and content structure to improve user comprehension and engagement.
• Key Achievements
• Reduced onboarding time by 55% and increased first-session retention by 40%
• Improved app store ratings from 3.6 to 4.5 stars through testing and analysis
• Drove 60%+ growth in organic downloads via onboarding and marketing assets
• Delivered pixel-perfect designs in collaboration with developers (Swift, Kotlin, React Native)
• Tools:
• Figma, ProtoPie, Zeplin, Hotjar

Oct 2018 – Oct 2020 · 2 yrs · Sahiwal District · Remote

• 🎬 Worked as a video editor for Thewitch816, producing high-energy PUBG montage content for TikTok. Specialized in fast-paced editing, beat-synced cuts, smooth transitions, and visually engaging effects optimized for short-form platforms.
• 🎨 Produced and integrated 2D and 3D visuals, applied cinematic effects, color grading, and motion graphics to enhance gameplay storytelling and improve viewer retention. Ensured all videos were optimized for TikTok’s vertical format and aligned with current trends.
• 📊 In addition to editing, collaborated as a content handler, managing uploads, maintaining content consistency, and coordinating with the channel owner to follow branding guidelines, posting schedules, and performance-focused creative direction.
• 🛠 Tools: Adobe After Effects, Adobe Premiere Pro, Blender