Sep 2022 – Apr 2025 · 2 yrs 7 mos · Pune, Maharashtra, India · Hybrid

• Led end-to-end product design for multiple global enterprise applications within the Mastercard Connect Platform, including:
• BRAM (Business Risk Assessment and Mitigation)
• MCC (Merchant Category Code Miscoding)
• MATCH (Mastercard Alert to Control High-Risk Merchants)
• MCP Dashboard (My Company Performance)
• GRIP (Global Rules Investigation Program)
• FMP (Franchise Management Program)
• SCM (Sanctions Case Management)
• DIO (Data Integrity Online)
• AML (Anti-Money Laundering)
• SPR & SPRMP (Service Provider Registration & Risk Management)
• SRM (Security Resolution Management)
• MRP (Mastercard Registration Program)
• Owned the design strategy from ideation to execution, ensuring consistent, scalable, and accessible user experiences across complex legal, compliance, and franchise management workflows with global user reach.
• Conducted user research, stakeholder workshops, and usability testing to inform design decisions; collaborated with product owners, developers, and business heads to deliver data-driven, user-validated solutions for enterprise-grade tools.
• Drove a 24% increase in user engagement for MATCH, a critical platform for merchant risk monitoring, through UX improvements and workflow redesign - earning internal recognition and appreciation for measurable business impact.
• Actively contributed to Mastercard Pune’s Accessibility & PWD Awareness programs as a key design representative - advocating for inclusive design practices, organizing awareness sessions, and supporting internal BRG initiatives that promote equal access and usability for all users.

Jun 2022 – Sep 2022 · 3 mos · On-site

• Led the end-to-end design implementation for both B2C and B2B digital products, including the Bajaj Finserv App, Marketplace, Offermart, and ASSC Portal. Ensured seamless user experiences across platforms by driving cohesive design strategies aligned with business goals and user needs.
• Managed and mentored a cross-functional design team, providing guidance on design direction, prioritization, and execution. Acted as the central liaison between design, product management, development, research, and marketing teams to foster a collaborative environment and deliver user-centric solutions at scale.
• Contributed to the development and evolution of the design system by creating scalable UI components, refining the style guide, ensuring pixel-perfect production specs, and facilitating design reviews with stakeholders across multiple product lines to maintain consistency, accessibility, and visual harmony.

Nov 2020 – Jun 2022 · 1 yr 7 mos · On-site

• Led the end-to-end UX design for loan products including Personal Loan, Salaried Loan, Gold Loan, and Two-wheeler Loan on the Bajaj Finserv App. Post-launch, the platform recorded a 24% increase in the lending customer base within six months, contributing to the overall customer base of 7 million.
• Designed key modules of the Bajaj Finserv Marketplace such as SIS (Store-in-Store), NPS, PDP, PLP, Checkout, and Rewards. As part of ongoing enhancements (BAU), conducted A/B testing on offer nudges and pop-ups—with successful outcomes on 60 tests impacting 30% of the customer base, and 27 failed tests for iterative learning.
• Served as the design owner for Offermart, a digital campaign platform, where strategic design improvements and UX enhancements led to a 22% increase in dealer participation, growing the base to 25.5K dealers.
• Acted as the Strategy & UX Designer for the ASSC (Associate Sales and Service Centre) platform. Collaborated extensively with stakeholders and business heads to design and optimize journeys for products including Personal Loans, Insurance, and Fixed Deposits, ensuring seamless user experience and operational scalability.

Aug 2021 – Oct 2021 · 2 mos · Pune, Maharashtra, India · Remote

• Designed compelling digital/print assets - including banners, themes, infographics, and microsite layouts for three virtual showcases and internal campaigns. Ensured alignment with Roche’s healthcare innovation brand, highlighting diagnostics and therapeutic initiatives, while maintaining visual consistency and user engagement.
• Developed branded visual themes for Roche virtual events, collaborating with marketing and stakeholders to deliver polished presentations and interactive infographics. Supported campaigns that reinforced Roche’s leadership in pharma‑diagnostics integration and sustainable product stewardship.
• Crafted UI/UX design concepts and site visuals for microsites and campaign pages, translating complex healthcare messaging into accessible, user-friendly layouts. Contributed to improved information flow and audience comprehension within Roche’s innovation‑driven digital ecosystem. 

Oct 2020 – Nov 2020 · 1 mo · Pune, Maharashtra, India · Remote

• Created low to high-fidelity wireframes and interactive prototypes using Figma and Adobe XD. Helped visualize and iterate the user journey for key workflows, ensuring alignment with user goals and stakeholder expectations within the green energy domain.
• Designed modern, accessible UI components; including forms, buttons, icons, and navigation menus - that delivered an intuitive, visually cohesive, and responsive experience across devices. Focused on usability and performance within sustainability-driven digital platforms.
• Collaborated closely with developers to hand off design specifications, review implementation, and perform UI/UX quality checks. Participated in user interviews and improved an outdated interface by delivering a more functional, user-friendly experience based on research insights and direct user feedback.

Jul 2017 – Nov 2020 · 3 yrs 4 mos

• Promoted to UI/UX Designer for delivering high-impact solutions. Earned client appreciation for improving usability and visual consistency, which directly contributed to enhanced user satisfaction and measurable business outcomes.
• Led end-to-end design strategy for two key projects - conducting user research, building personas and journey maps, and crafting wireframes, prototypes, and high-fidelity UI. Ensured a user-centered approach that aligned with business goals.
• Conducted usability testing and iterative design improvements to enhance user experience. Created responsive, accessible interfaces that supported increased engagement and reduced friction across user journeys.

Jan 2016 – Jun 2017 · 1 yr 5 mos

• Collaborated closely with senior designers, marketing teams, and clients to conceptualize and execute high-quality visual designs. Contributed to projects from brainstorming through final delivery, ensuring each asset aligned with the brand’s tone, visual language, and business objectives across both print and digital channels.
• Designed a wide range of marketing materials including infographics, stickers, business cards, social media creatives, and internal communication assets. Maintained brand consistency across platforms by adhering to established design systems, style guides, and client feedback loops during iterative review processes.
• Worked cross-functionally to translate briefs into engaging, user-focused visual solutions. Played a key role in elevating design quality through stakeholder collaboration, timely delivery, and attention to detail, supporting both internal brand efforts and external-facing campaigns that enhanced client engagement and recognition.

Nov 2014 – Dec 2015 · 1 yr 1 mo · Nagpur division, India · On-site

• Delivered impactful design solutions for youth skilling campaigns from concept to execution - ensuring brand consistency across educational content, digital interfaces, and print collateral for underserved communities under the Yuva Parivartan initiative.
• Collaborated with copywriters, visual designers, and program heads to co-create training materials, digital registration pages, and awareness content tailored for school dropouts and vocational learners.
• Translated creative briefs into accessible design assets and user-friendly UI flows that supported digital onboarding, Aadhaar-linked registration, and outreach for government-aligned programs run by the Kherwadi Welfare Association.

Apr 2014 – Jan 2015 · 9 mos · Nashik, Maharashtra, India · Remote

• Collaborated with lead designers and stakeholders to design intuitive interfaces for digital signature token systems used in secure authentication and document signing.
• Educated government and private sector employees on adopting digital signatures through UX-driven communication and support.
• Designed data visualizations and dashboards; iterated system UI based on user feedback and compliance-driven requirements.

Mar 2014 – Apr 2017 · 3 yrs 1 mo · Maharashtra, India · On-site

• Designed visual assets for government campaigns, ensuring accessible, user-friendly communication through posters, brochures, and flyers aligned with public service objectives.
• Supported UID-Aadhaar initiatives by crafting digital assets, logos, and campaign creatives, promoting identity inclusion and awareness across India.
• Developed UI layouts for Aadhaar registration portals, ensuring consistency, usability, and accessibility across multilingual, high-traffic digital touchpoints.

Feb 2012 – Oct 2014 · 2 yrs 8 mos · Yavatmal, Maharashtra, India · On-site

• Delivered hands-on training in Graphic Design, DTP, and Product Design to students pursuing creative and technical disciplines.
• Designed industry-relevant course content focused on practical skills and portfolio development.
• Mentored students on design thinking, tool proficiency, and creative execution through classroom projects and assignments.