Apr 2014 – Jan 2017 · 2 yrs 9 mos · Greater Delhi Area

Jan 2013 – Jan 2014 · 1 yr · Greater Delhi Area

• Responsible for leading the TRENDnet brand entry in India market and all facets of businesses
• including establishment of Brand & Product Promotion, Distribution / Channel Establishment, Sales Development, Marketing Programs, Setting up Technical knowledge base and Technical Support Centers. Currently working on setting up strategic framework leading up to the launch of TRENDnet for the key customer market segment Viz, Consumer , SOHO and SMB on their wide range of Wireless Product Solutions, OutDoor wireless, Cloud and IP Camera, Lan / POE / KVM Switches,Fiber chasis and converters, USB/ Power lines etc.

Jan 2004 – Jan 2012 · 8 yrs · New Delhi

• Orchestrating Management activities for 9 member staff All India with growth of double industry growth in year 2010.
• Reorganizing Management, Systems and Business operations resulting better profitability Growth, reducing operating costs, while generating better Contribution margin for my Company with increased Product mix.
• Directing all financial, budgeting, operating, domestic and foreign marketing, human resource, public relations, and administrative functions. Ensured timely execution of financial reporting, monthly Demand Assessment plan, New Project Evaluation / Monitoring, advertising, cost/pricing and related activities.
• Monitoring and controlling credit facilities, Customer Relationship Management, liaised with vendors and other agencies.
• Expanded a strong channel network of close to 70 Specialist Network Partners by solid association and Group of almost 50 Key SI Partners all over india.
• Achieved major break-through deals with strategic engagement with Intel, Dell, Panasonic, Yokogawa, Tata Sky, Staples, Reliance, Mobotix etc.
• Established NETGEAR as Big Wireless Brand for Consumer and SMB, Continuously been Rated as No 1 amongst Top 5 Wireless player by IDC, QoQ.
• Developed a National Distribution / Channel Engagement Alliances in augmenting revenue.
• Several Brand Accolades by several Media Houses viz Cybermedia, NCN, Digit, IDG, UBM, IDC and currently rated as No1 / Leader in Wireless Router by Digital Terminal.
• Always lead through change and adversity, taken tough calls when needed, built consensus when appropriate, Motivated and encouraged People.

Nov 1999 – Feb 2004 · 4 yrs 3 mos · New Delhi

• Strategic Business Planning & Product Management of Brands like Asustek, Umax, Aver media, networking brands like Linksys, Compex, Molex, Xircom.
• Mapping / Identifying Key Accounts and develop them for deliverables
• Extensive travel for Business Promotion, New Channel recruitment, Sharing Road Maps
• Quarterly Sales Planning, Monthly Inventory Planning , stock forecasting, Marketing Promotional Schemes, Monthly Sales Forecast, Targets & Projections.
• Regular Vendor Interaction for monthly Forecast, Planning, Deliverables Plan, Competition Updates, Market Reports including Service / RMA Issues.
• Maintain Gross-Profitability and Protect Bottom- Lines.
• Event Planning, Regular Product Sales Promotions & Reviews in Media.
• Additional responsibility been undertaken as Branch Manager in last 2 yeas of my tenure with company.
• Technical solutions to End-Users Directly.
• Ensuring Geographical and channel (Sis, OEMs, CORPORATE) Growth.
• Monitoring Competition / Channel & Marketing intelligence.
• ACHIEVEMENTS
• Biggest deal closed for Molex Worth 3 Crore – Corporate named, Spectranet Ltd (The Broadband Service Provider)
• Continued GOOD Performance and Achievement have resulted in my being entrusted with additional responsibilities time and again.
• Achieved the Recognition for Selling 11000 nos of CDRW in one single month from Asustek in Tear 2002
• Driven All India Dealer’s Meet at Kuala-Lampur, Malaysia.
• Organize All india Dealer’s meet at Mussoorie in year2000
• Got Rewarded to Achieve 10,000 Lan cards in one single Month in year 2001
• Ramped up Pinnacle business in Delhi for MPEG Encoders and TV Tuner Cards in IT Channel and rewarded during July-September quarter in year 2003.

Oct 1997 – Oct 1999 · 2 yrs · Greater Delhi Area

• Job Profile :
• Channels / Re sellers/SIs development
• Propagation of Intel Networking Products in End-User Space
• Delivering Specified Sales Business on a quarterly basis
• Pre – Sales design solution to End users and First Level Post Sales Support
• Conduct Training programs for Partners twice in a month
• About My Achievments :
• One of first Employees for Networking in India, When Intel was establishing as NETWORKING Company & Win challanges with then Competitors 3COM, Cisco, Nortel and Awarded a Certificate having achieved 1 million USD a Quarter sales within 2nd year of operations! Created New Accounts at Bangalore, Chennai, Mumbai and kolkata.

Jan 1995 – Sep 1997 · 2 yrs 8 mos · Greater Delhi Area

• Channel Management – Selling through Distributors and dealers, Promote new dealers, SI, OEMs & End Customer and technical input / cabling design help
• Presentation, Designing Network and implementation of some of the key projects like Nortel, Reiter India, Ikea Trading, Mashreq Bank,Schlumberger, IIT etc.
• Trained NIC personnel, one of the major IT buyers for all Government & Institutions.
• Conducted Training for PCL, HCL, PCS, Cals Ltd. Etc.
• Lead Rols selling Structured Wiring Product Solutions When Corporate was not well ready to deploy and living with Traditional and unstructured / traditional messy Ethernet Wiring techniques; Conducted Training Programs, delivering Lectures / presentations, Educational programs for Big OEMs, MNCs, Big SIs, Corporates, Worked for brand like Northern Telecom vs Competition of AT&T. Also handled brands like Compex, Specialix.

Apr 1994 – Dec 1994 · 8 mos · Greater Delhi Area

• Sales of Share Accounting / Technical analysis packages to Share Brokers/ Dealers and Financial Institutions and Corporate Customers

Oct 1992 – Mar 1994 · 1 yr 5 mos · Greater Delhi Area

• Developed MIS Package in FoxPro V 2.0 and Lotus release 4.0 for CMD
• Maintenance of Financial Accounting Package on Unix Platform developed in COBOL and sales /shares accounting in ORACLE V 5.x