A

Atul Singh

HR Manager

India9 yrs 10 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led HR transformation initiatives optimizing staff costs by 10%.
  • Implemented innovative campus strategy saving INR 52 MM.
  • Spearheaded employee engagement initiatives recognized with awards.
Stackforce AI infers this person is a Human Resources professional with expertise in organizational effectiveness and talent management in the media industry.

Contact

Skills

Core Skills

Performance ManagementHr TransformationTalent ManagementOrganizational EffectivenessHr Management

Other Skills

Sales IncentiveCampus StrategyEmployee EngagementChange ManagementMicrosoft OfficeMicrosoft ExcelTeam ManagementManagementPowerPointMicrosoft WordProject ManagementProject PlanningProgrammingTeam LeadershipEnglish

About

An HR professional from XLRI Jamshedpur batch of 2015-17. I am presently working Amazon India cluster HR manager for Mumbai leading a team size of 24. Previously I have worked with Bennett Coleman and Co. Ltd wherein I looked after the west zone and responsible for HR Support and delivery for 600 employees. Apart from the HRBP role I am also the lead for Performance Management and Rewards for the Sales Functions. An engineering graduate from BIT Mesra,I have also worked with HeroMotoCorp in the Sales and Marketing Function for a year. I have held various positions of responsibilities during my academic career ,such as Lead of the social committee SIGMA and have also received XLRI Medal for excellence in social initiatives.

Experience

9 yrs 10 mos
Total Experience
3 yrs 3 mos
Average Tenure
5 yrs 5 mos
Current Experience

Amazon

3 roles

Cluster HR Leader - People Experience and Technology

Promoted

Dec 2024Present · 1 yr 6 mos

  • HR leader across multiple business lines (FC,ATS,AMZL,GSF) driving operational excellence, organizational health, and culture for a large hourly workforce and L4–L7 leadership teams of Amazon.

Senior HR Business Partner

Promoted

Oct 2022Nov 2024 · 2 yrs 1 mo

  • Strategic HR partner to senior business leaders, driving culture, talent, and organizational health across large-scale field operations.

HR Business Partner

Nov 2020Sep 2022 · 1 yr 10 mos

Bennett coleman and co. ltd. (times group)

3 roles

Manager

Promoted

Apr 2019Nov 2020 · 1 yr 7 mos

  • HR Transformation: Facilitated organizational effectiveness practices such as restructuring, productivity, span, and layer to support business objectives. In 2019-20, the team optimized YoY staff cost by 10% and headcount by 8.5%.
  • Performance Management: Led two performance management and compensation review cycles for over 1,700 sales employees in the Times Group’s Response Function.
  • Sales Incentive: Conceptualized and implemented the first-ever Variable Pay Incentive program for the Sales Function. The program was well-received by the Managing Director. The team also supported the Ad Sales function in achieving incremental revenue through multiple incentive programs, including the Festive Incentive Program I and II (INR 930 MM) and the Mumbai Incentive Program I (INR 850 MM).
  • Campus Strategy: Initiated and mobilized an innovative campus strategy to create a cost-effective pipeline of young talent in frontline sales. The project, named STEP, was appreciated by the CEO and resulted in the successful deployment of three batches of 100 trainees, leading to annualized TTR Cost savings of INR 52 MM.
  • Employee Engagement: Spearheaded a six-Saturday engagement initiative to boost employee morale across 17 branches and 1,700 sales employees during the festival period. The initiative received recognition with a 2018 bronze Abby award in the Internal Communication Section.
  • Change Management: Led the HR part of the implementation of Salesforce.com for 1,100 Ad Sales Teams. The team shaped the system’s organizational structure, designed the Continuous performance management and rewards module, and developed a communication and learning plan for the technology transition.
HR TransformationPerformance ManagementSales IncentiveCampus StrategyEmployee EngagementChange Management

Deputy Manager

May 2017Apr 2019 · 1 yr 11 mos

Summer Intern

Apr 2016Jun 2016 · 2 mos · Mumbai

  • Designed and activated an HR forum (Converge) for 24 Media Organizations
  • Kick Started the forum and managed infrastructure and logistics for the launch event of converge With a budget approval of 4 Lakhs
  • Performed a benchmark analysis by primary research across 6 media and 6 other organization for recruitment and learning & development practices.

Hero motocorp ltd

Assistant Manager

Jul 2014Jun 2015 · 11 mos · Gurgaon

  • Managed four projects in the GET induction program at Hero MotoCorp, including analyzing the e-material flow system and suggesting improvements for the Gurgaon plant’s supply chain.
  • Coordinated warranty, product feedback, and customer complaints for 22 dealerships.
  • Facilitated network expansion activities to increase spare parts business in rural markets.
  • Administered service and safety promotional activities to enhance customer loyalty and service.
  • Organized three state-level mega service camps with 3,000 vehicle reporting to boost service share.

Hindustan unilever limited

Summer Trainee

Apr 2012May 2012 · 1 mo

  • Analyzed impact of Overall Equipment Effectiveness in assembly and suggested improvement
  • Diagnosed downtime and speed losses and investigated their effect on production line efficiency
  • Evaluated process & implementation of production planning and control in Lipton tea line
  • Analyzed Major break down losses and their effect on production.
  • Calculated Overall Equipment Efficiency in production and suggested improvement.
  • Learnt process and implementation of production planning.

Education

XLRI Jamshedpur

Master’s Degree

Jan 2015Jan 2017

Birla Institute of Technology, Mesra

Bachelor’s Degree — Production Engineering

Jan 2010Jan 2014

DAV Kapil Dev Public School

High School — Science

Jan 2007Jan 2009

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