Avanthika Raj

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 6 mos experience

Key Highlights

Expert in driving organic traffic and improving conversions.
Proficient in SEO strategies and content marketing.
Strong background in digital marketing analytics and insights.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on SEO and performance marketing.

Contact

avanthika@ibtechintl.com LinkedIn

Skills

Core Skills

SeoPerformance MarketingContent StrategyTalent Acquisition

Other Skills

A/B TestingAWS LambdaAdvertisingAmazon EC2Amazon Web Services (AWS)Applicant Tracking SystemsAwsBrand AwarenessBrand StrategyBrandingCampaign StrategiesCampaignsContent CreationDevOpsDigital Marketing

About

Avanthika Raj is a Digital Marketing Executive based in Bangalore, with expertise in SEO, paid campaigns, content strategy, and performance marketing. She helps brands improve their online visibility, engagement, and conversions through a combination of creativity, analytics, and strategic thinking.Avanthika has worked with brands to increase organic traffic, optimize WordPress and Shopify websites, create engaging blog and social media content, analyze campaign performance, and identify new growth opportunities. She focuses on delivering measurable results by aligning digital strategies with audience intent and market trends.Her approach is guided by the belief that effective marketing blends creativity, data-driven insights, and user-focused experiences.Outside of work, Avanthika enjoys experimenting with new marketing strategies, learning, and exploring innovative ways to connect brands with the right audience.Core Competencies:SEO & Content Strategy - audits, keyword optimization, blog and social content creationPaid Campaigns & Performance Marketing - Google Ads, Meta Ads, and PPC campaignsSocial Media Marketing & Email Campaigns - engagement, lead generation, and growthPlatforms & Tools - WordPress, Shopify, SEMrush, Ahrefs, Google Analytics, MailChimp, CanvaIf you’re looking to grow your brand’s digital presence and performance, feel free to connect with Avanthika to explore collaboration opportunities.

Experience

5 yrs 6 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 3 mos

Current Experience

Ibtech group

Digital Marketing Executive

Mar 2025 – Present · 1 yr 3 mos · Bengaluru · On-site

Specializes in SEO and lead generation to drive traffic, improve conversions, and boost business growth. Manages website optimization, campaigns across Google & Meta Ads, and content strategies, using data-driven insights to deliver measurable results.

SEOlead generationwebsite optimizationGoogle AdsMeta Adscontent strategies+2

Masira digital marketing pvt. ltd.

Digital Marketing Executive

Dec 2023 – Mar 2025 · 1 yr 3 mos · Greater Bengaluru Area · Hybrid

As a Digital Marketing Executive, I've gained hands-on experience in enhancing online presence and driving growth. Here are a few key achievements from my role:
▶Conducted a Comprehensive SEO audit and implemented an enhancement to optimize site structure and performance.
▶Developed and executed SEO strategies to improve website search engine rankings.
▶Worked on creating Digital content such as Social media posts, blogs, articles, infographics, and videos to engage the target audience.
▶Experienced in optimizing website content for search engines through keyword research, on-page optimization, and link-building activities.
▶Collecting and analyzing data from various digital marketing channels using tools like Google Analytics to track key, metrics and provide insights for optimization.
▶Conducting market research and competitor analysis to identify trend opportunities and best practices in digital marketing.

SEOdigital content creationGoogle Analyticskeyword researchon-page optimizationlink-building+3

Digicomm semiconductor private limited

Talent Acquisition Specialist

May 2021 – May 2022 · 1 yr · Bengaluru, Karnataka, India · Hybrid

In my role as a Technical Recruiter, I have excelled in identifying and attracting top technical talent to drive organizational growth. With a proven background in technical recruiting, I have successfully sourced, screened, and interviewed candidates while collaborating with hiring teams to meet their staffing needs.
Key Responsibilities:
▶Conducted end-to-end technical recruitment, from sourcing to onboarding.
▶Leveraged my expertise to identify and engage high-caliber technical candidates.
▶Collaborated closely with hiring managers to understand their staffing requirements.
▶Managed candidate pipelines and optimized recruitment processes for efficiency.
▶Utilized strong communication skills to effectively communicate with candidates and hiring teams.

technical recruitingcandidate sourcinginterviewingcommunicationTalent Acquisition

Rakiya information technology solution

Talent Acquisition Executive

May 2019 – May 2021 · 2 yrs · India · On-site

As an experienced Talent Acquisition Specialist, I have a proven track record in HR, technical recruiting, talent management, and onboarding. I successfully designed and executed onboarding programs, developed HR policies, and managed the full recruitment cycle. My strong communication skills enabled me to collaborate effectively with teams and attract top-tier talent to drive organizational success.
Key Responsibilities:
▶Led onboarding initiatives, ensuring a seamless transition for new hires.
▶Developed and implemented HR policies and procedures.
▶Managed end-to-end technical recruitment processes.
▶Oversaw talent management, fostering professional growth and development.
▶Utilized exceptional communication skills to engage with candidates and cross-functional teams.

HR policiesonboardingtalent managementcommunicationTalent Acquisition