Avijit Dutta

Digital Marketing Specialist

India6 yrs 3 mos experience
Most Likely To Switch

Key Highlights

  • Expert in crafting compelling digital marketing strategies.
  • Proven track record in SEO and content optimization.
  • Skilled in launching successful marketing campaigns.
Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Content Strategy and SEO.

Contact

ad9803482@gmail.comLinkedIn

Skills

Core Skills

Digital MarketingContent StrategySeoPublishing

Other Skills

Statistical Analysis ToolsCreative Market Planning & ExecutionChannel StrategyDigital Marketing CommunicationsSocial Media StrategyContent CreationCreative Problem SolvingDigital ContentContent EditingAttention to DetailWritingSocial Media WritingUser Experience WritingContent DevelopmentBranding & Identity

About

Learning to write like human with the help of AI

Experience

6 yrs 3 mos
Total Experience
1 yr
Average Tenure
2 yrs 1 mo
Current Experience

Freelance | self-employed

Freelance Writer

Apr 2024 – Present · 2 yrs 1 mo

  • Worked for leading RMG, health and wellness and fashion brands.
  • helped to launch campaigns for Sportsbaazi during the 2024 IPL and T20 World Cup. worked as a direct response copywriter for MPL for the India and US markets.
  • Built a social media strategy for a new-age fashion brand to increase footfall in physical stores.
Statistical Analysis ToolsCreative Market Planning & ExecutionChannel StrategyDigital Marketing CommunicationsSocial Media StrategyContent Creation+21

Gameskraft

2 roles

Copywriter

Mar 2023 – Feb 2024 · 11 mos

  • Created SEO-optimised content for websites, blogs, and marketing landing pages using tools like SEMrush, Ahrefs, Moz, Ubersuggest, and Google Keyword Planner.
  • Monitored and analysed content performance with Google Analytics, using data-driven insights to optimize future efforts.
  • Delivered compelling copywriting across channels—PNS, SMS, WhatsApp, website, Instagram Reels, Meta ads—while supporting rebranding initiatives like Gamezy Ludo to Ludo Culture.
  • Collaborated on UX writing with product teams to craft intuitive in-app copy for navigation, instructions, and error messages using Figma.
User Experience WritingContent StrategyScriptwritingSocial Media WritingCopywritingCopy Editing+10

Analyst

Jul 2022 – Feb 2023 · 7 mos

  • Led the roadmap for the successful launch of a product related to prediction based trading in India. This concept is already quite prevalent in the West, especially the US
Content StrategySocial Media WritingSearch Engine Optimization (SEO)Content MarketingContent WritingContent Planning+1

Crictips.com

Content Writer

Jan 2022 – Jul 2022 · 6 mos · Remote

Social Media WritingSearch Engine Optimization (SEO)Content WritingContent Marketing

Aadhan media private limited

2 roles

Content Writer

Jul 2021 – Jan 2022 · 6 mos

Social Media Writing

Content Writer

Jul 2021 – Jan 2022 · 6 mos

  • Wrote 60-word news on breaking and trending topics. Spot trends on social media and write video scripts and explainers for Instagram and YouTube. Track and evaluate news coverage across various channels (print, online, broadcast, and social media). Edit existing content to ensure accuracy, clarity, readability, and consistency with company standards.

Blue apps private limited

Sports Writer

Jan 2021 – Mar 2021 · 2 mos · Remote

Content DevelopmentContent WritingSubject Matter Experts

Career Break

Mar 2020 – Dec 2020 · 9 mos

  • Had to leave the city due to COVID-19 lockdown. WFH was not possible as I was using the client's system

Pepper media

Content Writer & Publisher

Oct 2019 – Feb 2020 · 4 mos · Bengaluru, Karnataka, India

  • Sports Content writer and publisher for SonyLIV app. I worked on creating live streaming sports assets, published VODs, worked on meta data updates, curation and conversion of all sports content on the Sony Pictures Sports Network from Telivision to OTT for SonyLIV app and web platform. I was also responsible for quality checking all the assets created, handling all the operations at night and all the backend support required for SonyLIV sports.
Quality ControlPublishingSocial Media WritingMeta dataContent WritingQuality Assurance

Cricket.com

Content Producer

Aug 2018 – Aug 2019 · 1 yr · Bengaluru, Karnataka, India

Content StrategyScriptwritingSocial Media WritingWeb Content WritingVideo ProductionData Analysis+2

Education

MICA | The School of Ideas

Postgraduate Degree — Digital Marketing and Communications

Jan 2021 – Jan 2022

Indian Institute of Journalism & New Media

PG Diploma — Broadcast Journalism

Jan 2017 – Jan 2018

University of Calcutta

Bachelor of Arts (B.A.) — English

Jan 2014 – Jan 2017

MICA | The School of Ideas

Postgraduate Degree — Digital Marketing

University of Calcutta

Bachelor of Arts — ENGLISH LANGUAGE AND LITERATURE/LETTERS

IIJNM

Postgraduate Degree — Journalism

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