Apr 2020 – Oct 2021 · 1 yr 6 mos · Gurugram, Haryana, India

• + Founded Airtel’s in-house B2B & B2C research practice; established ops, frameworks, and recruiting pipelines.
• + Leading, establishing & developing research infrastructure for team, establishing vision, roadmaps, best industry practices & processes.
• + Led research for Airtel Thanks App, Airtel Lite App, Airtel Pay, and Wynk Music and Other uncovering new value propositions that boosted Adoption, retention and ARPU.
• + Closely working with the Product, Design, Sales, Customer insights teams on B2C & B2B projects & keeping team focused on users insights.
• + Empowering teams with deep user insights and leveraging customer insights from multiple sources for influencing product changes .
• + Conducting & handholding teams with mix method research, exploratory research, qualitative research & usability testing during sprint cycle. Analyze user research feedback & distill into written and visual insights reports.

Jan 2019 – Apr 2020 · 1 yr 3 mos · Gurgaon, India

• + Worked on entire product cycle of Grofers Offline Stores business from concept to Ideation till execution & growth.
• + Closely working with the Product Managers, Data analysts and UX teams to understand, develop product & features keeping users at its core.
• + Conducting Exploratory research, Qualitative research & Usability testing along the entire development cycle.
• + Conduct & practice sessions on Insights, ideation & Identify opportunities to bring new products to market, Deliver engaging and clear insights and actionable recommendations that drive decision making within team.
• + New concepts and interactive prototypes testing, to evaluating pre & post-launch to ensure that the products offer utility and delight to users.
• + Conduct & Analyze user research feedback & distill into written and visual reports.
• + Incorporate New tools, techniques & Practices of reserach with teams. Create design & research frameworks for UX & UXR teams specific to Grofers Target audience.
• Consumer Insights | Macro-Trend Mapping | Exploratory Research | UX Research | Usability Testing | User Research.

Jul 2018 – Dec 2018 · 5 mos · Bangalore Area, India

• + Worked as a Lead Ux Designer for Infosys Digital.
• + Worked around User Research, insight mapping, Ideation, UX-wireframes.
• + Closely worked and coordinate with teams for RFO & RFP with stakeholders for projects.
• + Actively involved with cross functional teams in insights mappings, ideation & solution.
• + Worked & support on international project for building "team management development tool".

Mar 2018 – Jun 2018 · 3 mos · Noida Area, India

• + Worked as a Design Researcher for CMF and Industrial design team.
• + Conducted User Research & Market Research for Samsung WhiteGoods products.
• + Conducted Primary and secondary research for multiple projects for teams.
• + User persona mapping, Insight mapping & idea conceptualisation.

Jun 2017 – Sep 2017 · 3 mos · Bangalore Area, India

• + Problem Finding & Convert 3M post-it products existing problems into design brief.
• + Conducted market research, Interviews with industry leaders, agencies, Individuals designers to understand product usability & opportunities.
• + Conducted in-context immersions, qualitative interviews, brainstorm with the designers & clients to arrive at innovative solutions.
• + Proposed design & strategic solution under Brand Strategy for the clients.
• + Drove the design ideas from initial concept to final implementation.
• Project covers following areas-
• Brand strategy & Communication, Consumer insights, Usability testing, User journey mapping, User research, Contextual Interview.

Jun 2016 – Oct 2016 · 4 mos · Plant 13 A, (IDC) Mumbai Area, India

• This project was undertaken as a part of the Graduation Project to be done at NID towards the end of the course. The graduation project "Resource pool" is a digital networking platform for finding and enhancing skills, employment & entrepreneurial opportunity for the rural segments.
• + Convert Godrej strategic vision into design brief, project timeline, project planning.
• + User Research, Market Research, Online Surveys, Personas mapping.
• + User Interviews & user voices mapping to understand user behaviour by conducting qualitative & quantitative research with agency across different cities in India.
• + Created case study document, Used case, solution scenarios, Customer journey mapping and concepts to deliver best user experience for the solution.
• + Design and deliver wireframes, and mockups optimised for mobile and desktops.
• + Use humor and energy to keep the momentum going for other IDC project.

Apr 2015 – Jul 2015 · 3 mos · NID R&D Campus Bangalore

• The internship was a collaboration with Toshiba Singapur team and NID. The objective of the internship is to explore the new business opportunity for Toshiba in the field of Healthcare and digital services aligning with govt initiatives.
• + Conducting research across Bangalore city.
• + Survey Creation, Notes taking, Research findings, Insights generation & providing recommendations.
• + Report writing - Curating Qualitative and Quantitative data into crisp reports.
• + Presenting and communicating research findings (Reports, PPT, Emails)
• + Methodology Followed - System thinking, Design Thinking.
• + Output of internship - Business & Service solution, User research & insights.

Nov 2013 – Mar 2014 · 4 mos · UP west (Meerut)

• Responsibilities:
• + 4G Implementation & Testing for UP west location.
• + Coordinate & work with cross-functional teams ( Planning and network teams.)
• + Operations and maintenance of the 3G Data network (GSM Switch).
• + Maintain the Key performance indicator (KPI, ASR) of the network on Huawei equipment.
• + Coordination with multiple operators for the implementation and troubleshooting of shortcode and level augmentation.

Jun 2011 – Nov 2013 · 2 yrs 5 mos · Bhopal, Madhya Pradesh -India

• Responsibilities:
• + Operations and maintenance of the network (CDMA and GSM tech).
• + Coordination with multiple operators for the implementation and troubleshooting of shortcode and level augmentation.
• + Maintain the Key performance indicator of the network on Huawei and Ericsson equipment.
• + R&R management of MSC, BSC/BTS spare unit.
• + Maintaining KPI, ASR for network related customer complaints.