Jan 2023 – Present · 3 yrs 4 mos · Toronto, Ontario, Canada · Remote

• Cheapoair is the 3rd largest OTA for flights in North America. At Cheapoair, I lead product optimization initiatives to enhance search and discovery across landing and search results pages. I have run 150+ tests across these funnel steps , resulting in measurable improvements to conversion rates.

Jun 2021 – Dec 2022 · 1 yr 6 mos · Toronto, Ontario, Canada

• Osmo is a phygital EdTech startup within the Byju's Group. I led product development for PlayOsmo - the D2C eCommerce arm of the business.
• As a part of our loyalty initiatives, I worked on a recommendation system that analyzed players' gameplay patterns and suggesting personalized games (hardware and software) based on individual behavior and learning styles. We were able to substantially improve CLTV by improving engagements rates with our direct marketing channels (email, SMS, app push)
• To maintain competitive advantage, I built an automation to analyze competitor pricing strategies. This data-driven approach allowed for strategic price adjustments that boosted hardware conversion rates across US and international markets

Oct 2018 – Jun 2021 · 2 yrs 8 mos · London Area, United Kingdom

• At the world's largest sporting goods retailer, I led the 0 to 1 development of a sports booking marketplace from initial concept to successful revenue-generating platform.
• I led a cross-functional technical team through the complete product development lifecycle, taking the marketplace from idea to market validation. We built a platform that reached £1 million in annual recurring revenue within just two years of launch, creating a valuable new business line for the company.
• To expand our event offerings, we integrated with OpenActive UK and imin, which significantly increased our available events inventory. This integration not only improved event discovery for users but also attracted significantly more partners to join our platform ecosystem.

Apr 2017 – Oct 2018 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Microsoft-backed SaaS startup specializing in omni-channel solutions for major retail brands - I focused on optimizing digital commerce performance across multiple platforms.
• I led initiatives to enhance the direct-to-consumer eCommerce experience for global retail clients including Puma, Ray-Ban, and New Balance. By implementing structured A/B testing programs and conducting detailed analysis of user behavior data, I identified key friction points in the purchase journey. These insights allowed me to make targeted improvements to the conversion funnel, resulting in a 14% increase in conversion rates across client platforms.
• I also developed an automated solution for digital advertising management across major marketplace platforms. By creating API integrations with Amazon and Walmart advertising systems, I streamlined campaign management processes for our retail clients. This automation improved advertising efficiency and campaign performance, increasing our clients' return on advertising spend by 25% while reducing the manual effort required to manage these complex marketing channels.
• These improvements strengthened our value proposition as a comprehensive omni-channel solution provider, helping retail brands optimize both their direct consumer relationships and their marketplace presence.

Jun 2014 – Mar 2017 · 2 yrs 9 mos

• I developed multiple digital solutions to empower store operations, improve customer experience, and drive sales across channels.
• I created a user-friendly marketing automation platform that democratized email and SMS campaign capabilities across the organization. By designing intuitive tools that store employees could use without specialized marketing expertise, I enabled 500+ staff members to create and manage their own targeted campaigns. This decentralized approach to marketing communications increased revenue generated through these channels by 14% by allowing for more personalized, locally-relevant customer outreach.
• To solve a significant pain point in the heavy equipment category, I developed an innovative store-to-home delivery solution. This system allowed customers to purchase bulky items in-store while arranging convenient home delivery, dramatically reducing shipping costs by 67% as shipping distances were lower. By removing the logistical barriers to purchase, this solution improved conversion rates for these high-value items by 14%.
• I also enhanced customer loyalty through a QR code-based rewards program with engaging gamification elements. By incorporating points accumulation, achievement levels, and tangible rewards, I created compelling incentives for both new and existing customers. This approach successfully drove a 16% increase in new customer acquisition, expanding the company's loyal customer base.

Apr 2013 – May 2014 · 1 yr 1 mo

• Increased organic traffic for D2C business through technical SEO and content improvements.
• Set up analytics infrastructure (Google Analytics and Tag Manager) for 7 countries, improving reporting capabilities.

Apr 2012 – Jun 2012 · 2 mos · Jamshedpur Area, India

• FMCG Sales is a good learning curve to start one's professional career with and I was fortunate to do so at India's 4th largest FMCG company - Dabur India Limited. I worked as a Sales & Marketing Intern for the company for two months in Jamshedpur.
• Jamshedpur is conventionally a weak market for Dabur - it lacks behind competitors Reckitt Benckiser and Marico. Much of this is attributed to the difficulty of getting trained Stockist Salesmen (SSMs) for the stockists of Dabur. My project brief was to find a solution for the above problem.
• An overall summary of what I did would be as follows:
• 1) I monitored individual and overall SSM Efficiency using performance metrics such as Effective Coverage of Outlets, Billing Efficiency & Total Lines Sold.
• 2) Using the data obtained from the above process, I established correlations between the efficiency parameters and sales value targets set for the SSMs.
• 3) Finally, using my analysis, I evolved an incentive model called the Dabur Sales League to improve Salesman Efficiency and drive retail growth.
• Some aspects of my model was experimented with in Jamshedpur and a new model based on the initial experiment was implementated in the North Eastern states of India - another weak market for Dabur. I received the Gold Medal for Best Summer Intern in Marketing for my project.

Aug 2011 – Feb 2013 · 1 yr 6 mos · Ranchi Area, India

• I handled Final Placements for our seniors and Summer Internships for our juniors. My focus was mostly on Marketing companies

Apr 2010 – May 2013 · 3 yrs 1 mo · Bengaluru, Karnataka, India

• EdTech bootcamp  to train engineering students for industry readiness through real-world startup tech projects. I ran Ops to grow both supply & demand.
• Trained 1200+ college students, - some of them would go on to work at Amazon, Microsoft, Oracle, and DE Shaw in their first jobs
• Built a full-stack online web development course, taken by over 25,000 students with a 38% completion rate.
• Developed over 10 MVP projects for early-stage startups, helping companies like Internshala and Sportskeeda scale rapidly.
• Developed app-based mobile game to increase voter turnout for an Indian state