Mar 2022 – Feb 2024 · 1 yr 11 mos

• Revamped Product Landing page Nykaa Beauty which included PLP Cards, Select Shade Screen and Filters which increased PLP Visit Conversion by 0.5%
• Designed BAU tasks for Search, Navigation, PLP and PDP for Nykaa Beauty.
• Revamped Virtual Try on for Nykaa Beauty, where we included multi-categories for users to try on different product at same time and Looks where users can apply combo of products in one go

Jun 2021 – Mar 2022 · 9 mos

• Heading Product Design and carving delightful experience for Coding Ninjas which later was acquired by InfoEdge
• Spearheaded the rebranding efforts for Coding Ninjas 2.0 which led to increasing of DAU by 56% and MAU by 37%
• Helping the creative team to lean in with new brand identity and creating an omnichannel brand experience
• Responsible for revamp of core learning product which increased NPS by 8 points and a free trial to paid user conversion rate increased by 2%
• Setting up Design system Coding Ninjas, resulting in a 25% increase in design efficiency and a 15% increase in design consistency.
• Lead Code Studio team in growth and expansion which resulted in it's acquisition by Naukari.
• Conducting User Interviews, Usability Testing for validation of ideas at different stages of the Product Cycle
• Responsible for setting up processes for the Design process, User Research Methodologies, design-dev hand-off, and tracking of design audits
• Instilling design culture and advocating about UX in the organisation and setting up product design processes.
• Hiring, managing, and mentoring a talented team of 6 product designers

Dec 2019 – Jun 2021 · 1 yr 6 mos

• Captain Coder: Tackled Product designing for an entirely new business vertical which was targeted towards teaching code to a K12 user base (earlier as CN Juniors)
• Launched the website with the main user flows within a week to ship it as MVP
• Ideated and designed a learning experience for juniors (post-purchase experience)
• Led revamping for Captain Coder as a part of phase 2 of product roadmap.
• Crafted delightful experience for several projects for growth optimisation and enhancing student experience (User Onboarding, referral schemes, course widgets, raising doubts and many more)

Feb 2019 – Nov 2019 · 9 mos · Noida, Uttar Pradesh, India

• As a Visual UI Designer, my primary role is to build web products with pixel-perfect user interface design & seamless user experience, transforming well-researched product & high fidelity mockups into delightful web experience that integrates well with various e-commerce platforms like Magento, Woo-commerce(WordPress) and Bagisto(Laravel e-commerce Platform).
• Major Projects
• Designed e-commerce extensions around Group Deals, Age Verification, Coupon Listing and Learning Management System(LMS) providing problem-solving solutions to end-users.
• Food Delivery Website & App Design: Conducted thorough competitor research and followed the Design Thinking framework to carve a smooth user experience. Simultaneously, worked on setting up a Design System for this project. Designed all page layouts for both user and admin panel for Restaurant Partner.
• This plugin generated a total of $200k in revenue over the past three years.
• Keeping user-centric approach while redesigning intuitive mobile interface for Delivery Boy App: paid emphasis on micro-interaction design and microcopies leading to enhanced user workflow.
• Organised Dribbble Meetup 2019 at our organisation with the Design team
• Good command over a wide range of tools like Sketch, Adobe XD, Invision, Photoshop, Illustrator and Figma to communicate ideas quickly.

Feb 2018 – Jan 2019 · 11 mos · Panchkula

• Design
• Responsible for revamping B2B customer support website which increased conversion through the website by 20%
• Responsible for designing and researching Infographics to show deeper use cases where support agent vs chatbot can be efficient.
• Designed user experience of "Chat Session Chrome Extension" through which freelancers working as support agents can track ongoing chats and upcoming chat slots.
• Designed a CRM for support agent freelancers which helps them track there own profile, transactions, Google docs of client's product, incoming and outgoing calls through a dialer. Modifying interface after doing Usability Testing.
• Designed a job portal which helped in hiring 20+ support agents.
• Responsible for designing UI and UX for Answering Service page where all 50 US states and around 200 cities were targeted for better on-page SEO.
• Talent Acquisition
• Setting up the framework for the hiring process for both technical and non-technical roles
• Scheduling, conducting interviews and onboarding for various roles
• Marketing
• Defined structure for Digital Marketing for improving Domain authority, increasing Page Ranks of few pages and rise in SERP score :
• DA increased from 9 to 18
• Conducted extensive Email Outreach for quality in-bound links to improve DA.
• Ran SEM-based Ad campaigns to hit long term keywords.
• Consolidating and maintaining niche keywords related to business

Apr 2017 – Aug 2017 · 4 mos · Panchkula

Jun 2015 – Jul 2015 · 1 mo · Chandigarh, India

• Hands-on experience in Embedded System and PCB Design.
• Successful implementation of various circuits and gathering perfect waveforms on Oscilloscope
• Project - Successfully made workable prototype of Line Follower Robot using 8051 Microcontroller

Sep 2014 – Oct 2014 · 1 mo · Bangkok City, Thailand

• Gained hands-on experience in characterisation of wide-angle visible light communication link utilising Zinc Oxide nano-rods on Plastic Optical Fiber.
• Performed power characterization for different samples and measured the eye diagrams for the links.