Ayushi Aswal

Product Designer

Mumbai, Maharashtra, India8 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Led design for a successful wealth management app.
  • Revamped product landing page, boosting conversion rates.
  • Spearheaded rebranding, significantly increasing user engagement.
Stackforce AI infers this person is a Product Designer with expertise in Fintech and EdTech industries.

Contact

Skills

Core Skills

Product DesignUser Experience Design (ued)User Experience (ux)Product Management

Other Skills

Adobe IllustratorAdobe PhotoshopAmplitude AnalyticsBrandingC (Programming Language)Cascading Style Sheets (CSS)ClarityCustomer ExperienceData AnalyticsDesignDesign SystemDesign SystemsDesign ThinkingDigital MarketingE-commerce Design

Experience

8 yrs 5 mos
Total Experience
1 yr 4 mos
Average Tenure
2 yrs 3 mos
Current Experience

Dream11

Senior Product Designer

Mar 2024Present · 2 yrs 3 mos · Mumbai, Maharashtra, India · On-site

  • Leading Product design at DreamMoney
  • Launched 0-1 DreamMoney a Wealth management app with FD and gold as financial instruments.
  • App is powered by Account Aggregator (AA) framework by Sahamati
  • Built Design System for Dream Money
  • Led complete branding of the App.
Product DesignDesign SystemBrandingUser Experience Design (UED)

Nykaa

Senior Product Designer

Mar 2022Feb 2024 · 1 yr 11 mos

  • Revamped Product Landing page Nykaa Beauty which included PLP Cards, Select Shade Screen and Filters which increased PLP Visit Conversion by 0.5%
  • Designed BAU tasks for Search, Navigation, PLP and PDP for Nykaa Beauty.
  • Revamped Virtual Try on for Nykaa Beauty, where we included multi-categories for users to try on different product at same time and Looks where users can apply combo of products in one go
User Experience (UX)Remote User TestingMobile Application DesignUser Interface DesignUser FlowsProduct Management

Coding ninjas

2 roles

Senior Product Designer

Promoted

Jun 2021Mar 2022 · 9 mos

  • Heading Product Design and carving delightful experience for Coding Ninjas which later was acquired by InfoEdge
  • Spearheaded the rebranding efforts for Coding Ninjas 2.0 which led to increasing of DAU by 56% and MAU by 37%
  • Helping the creative team to lean in with new brand identity and creating an omnichannel brand experience
  • Responsible for revamp of core learning product which increased NPS by 8 points and a free trial to paid user conversion rate increased by 2%
  • Setting up Design system Coding Ninjas, resulting in a 25% increase in design efficiency and a 15% increase in design consistency.
  • Lead Code Studio team in growth and expansion which resulted in it's acquisition by Naukari.
  • Conducting User Interviews, Usability Testing for validation of ideas at different stages of the Product Cycle
  • Responsible for setting up processes for the Design process, User Research Methodologies, design-dev hand-off, and tracking of design audits
  • Instilling design culture and advocating about UX in the organisation and setting up product design processes.
  • Hiring, managing, and mentoring a talented team of 6 product designers
Product DesignUser ResearchUsability TestingDesign SystemUser Experience Design (UED)

Product Designer

Dec 2019Jun 2021 · 1 yr 6 mos

  • Captain Coder: Tackled Product designing for an entirely new business vertical which was targeted towards teaching code to a K12 user base (earlier as CN Juniors)
  • Launched the website with the main user flows within a week to ship it as MVP
  • Ideated and designed a learning experience for juniors (post-purchase experience)
  • Led revamping for Captain Coder as a part of phase 2 of product roadmap.
  • Crafted delightful experience for several projects for growth optimisation and enhancing student experience (User Onboarding, referral schemes, course widgets, raising doubts and many more)
Product DesignUser Experience (UX)

Webkul software pvt ltd

Product Designer

Feb 2019Nov 2019 · 9 mos · Noida, Uttar Pradesh, India

  • As a Visual UI Designer, my primary role is to build web products with pixel-perfect user interface design & seamless user experience, transforming well-researched product & high fidelity mockups into delightful web experience that integrates well with various e-commerce platforms like Magento, Woo-commerce(WordPress) and Bagisto(Laravel e-commerce Platform).
  • Major Projects
  • Designed e-commerce extensions around Group Deals, Age Verification, Coupon Listing and Learning Management System(LMS) providing problem-solving solutions to end-users.
  • Food Delivery Website & App Design: Conducted thorough competitor research and followed the Design Thinking framework to carve a smooth user experience. Simultaneously, worked on setting up a Design System for this project. Designed all page layouts for both user and admin panel for Restaurant Partner.
  • This plugin generated a total of $200k in revenue over the past three years.
  • Keeping user-centric approach while redesigning intuitive mobile interface for Delivery Boy App: paid emphasis on micro-interaction design and microcopies leading to enhanced user workflow.
  • Organised Dribbble Meetup 2019 at our organisation with the Design team
  • Good command over a wide range of tools like Sketch, Adobe XD, Invision, Photoshop, Illustrator and Figma to communicate ideas quickly.
Visual UI DesignUser ExperienceE-commerce DesignUser Experience Design (UED)

Busibud solutions private limited

Product Designer

Feb 2018Jan 2019 · 11 mos · Panchkula

  • Design
  • Responsible for revamping B2B customer support website which increased conversion through the website by 20%
  • Responsible for designing and researching Infographics to show deeper use cases where support agent vs chatbot can be efficient.
  • Designed user experience of "Chat Session Chrome Extension" through which freelancers working as support agents can track ongoing chats and upcoming chat slots.
  • Designed a CRM for support agent freelancers which helps them track there own profile, transactions, Google docs of client's product, incoming and outgoing calls through a dialer. Modifying interface after doing Usability Testing.
  • Designed a job portal which helped in hiring 20+ support agents.
  • Responsible for designing UI and UX for Answering Service page where all 50 US states and around 200 cities were targeted for better on-page SEO.
  • Talent Acquisition
  • Setting up the framework for the hiring process for both technical and non-technical roles
  • Scheduling, conducting interviews and onboarding for various roles
  • Marketing
  • Defined structure for Digital Marketing for improving Domain authority, increasing Page Ranks of few pages and rise in SERP score :
  • DA increased from 9 to 18
  • Conducted extensive Email Outreach for quality in-bound links to improve DA.
  • Ran SEM-based Ad campaigns to hit long term keywords.
  • Consolidating and maintaining niche keywords related to business
User Experience DesignUsability TestingDigital MarketingUser Experience Design (UED)

Antilog vacations

Sales Executive

Apr 2017Aug 2017 · 4 mos · Panchkula

National institute of technical teachers training & research, chandigarh

Summer Intern

Jun 2015Jul 2015 · 1 mo · Chandigarh, India

  • Hands-on experience in Embedded System and PCB Design.
  • Successful implementation of various circuits and gathering perfect waveforms on Oscilloscope
  • Project - Successfully made workable prototype of Line Follower Robot using 8051 Microcontroller

Bangkok university

Research Intern

Sep 2014Oct 2014 · 1 mo · Bangkok City, Thailand

  • Gained hands-on experience in characterisation of wide-angle visible light communication link utilising Zinc Oxide nano-rods on Plastic Optical Fiber.
  • Performed power characterization for different samples and measured the eye diagrams for the links.

Education

University of Wisconsin-Madison Information School (iSchool)

Master's degree

Jan 2023Jan 2025

B K Birla Institute of Engineering & Technology, Pilani

Bachelor's degree

Jan 2012Jan 2016

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