Ayushi Mona Singh

Partnerships Manager

India9 yrs 8 mos experience

Key Highlights

  • Led omni-channel recruitment marketing strategies at Novartis.
  • Managed corporate communications for Delhivery's media relations.
  • Pioneered brand marketing initiatives for D2C logistics.
Stackforce AI infers this person is a Marketing and Recruitment professional with expertise in B2B and B2C sectors.

Contact

Skills

Core Skills

Recruitment MarketingContent CreationCorporate CommunicationsPublic RelationsBrand MarketingProduct MarketingPerformance MarketingDigital MarketingMarketing & Public RelationsBrand CommunicationsPatient EngagementDigital CommunicationsSocial Media StrategyBrandingProduct Management

Other Skills

Data AnalysisMarketing StrategyMedia RelationsEvent ManagementCampaign ManagementContent DevelopmentMarketing AutomationMedia EngagementCross-functional CollaborationOnline Reputation ManagementCommunity EngagementMerchant EngagementDigital StrategyProject ManagementEmployer Branding

About

𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐦𝐲 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐩𝐫𝐨𝐟𝐢𝐥𝐞. I started my Marketing Career at 16 in content writing and SEO. Since then I have had Corporate, and Consulting experience spanning Fortune 500 MNCs, listed Indian companies, D2C brands, SaaS businesses, Early-stage startups, and Non-profits. Currently, I am part of the Recruitment Solutions team at Novartis. My Career Journey has helped me develop the following skill sets so far with leadership and team management exposure covering: ▪️ Branding: Identity Creation, communication development & creative production ▪️ Media Amplification: Media selection, Budgeting, Performance Marketing ▪️ Corporate Communications: Executive Communications, Events, Social Media & PR ▪️ B2B Marketing: User Research, Product Launches, GTM for new features, CRM ▪️ New Product Development: User Research, Product Launch, Growth & Retention ▪️ Product Marketing: Launch, Messaging, partnerships and enablement I am a doer, challenger, and momentum-builder. I do my best to support stakeholders with clarity and agility. Outside of work: ▪️ I run ShelfChat - A niche community of book lovers, DM to join! ▪️ Help people DIY their personal finances better ▪️ Teach Growth & Brand Marketing programs at B-Schools & EdTech platforms I write regularly on LinkedIn and share my views on Careers, Marketing, Recruitment, Personal Finance, Culture, Women at Work and much more. Click the notifications button to never miss a post. Here are my Terms of Engagement on LinkedIn: > All views I share via my posts and comments are personal and contextual. > A repost is not necessarily a recommendation unless I explicitly say so. > I reply to DMs and block spam at my discretion. Please avoid sending 'Hi' without adding your context or sending me spammy sales messages. > Asking me for referral? Happy to help but share context of your professional ability and suitability so I can vouch for you! > Please do not seek advice blindly in my DMs without context. Use the Topmate link in my bio. > None of my posts are sponsored endorsements from a brand. > Disagreement via commenting is welcome. Disrespect and derision are not. > I own the rights to everything I write and post. Please use LinkedIn's repost feature and avoid taking screenshots. > Please (and obviously) do not plagiarize my content.

Experience

9 yrs 8 mos
Total Experience
1 yr 8 mos
Average Tenure
1 yr 1 mo
Current Experience

Novartis

2 roles

Global Projects and India Recruitment Marketing Lead

Promoted

Apr 2026Present · 1 mo · India · On-site

India Lead, Global Recruitment Marketing & Strategic Sourcing

Apr 2025Apr 2026 · 1 yr · India · On-site

  • ▪️Shaping, aligning and executing omni-channel recruitment marketing strategy in line with Novartis' Employer Value Proposition and Employer Brand.
  • ▪️Utilize data, analytics, external market insights and industry trends to assess the effectiveness of recruitment marketing initiatives and continuously optimize strategies for improved outcomes (AKA top talent!)
  • ▪️Lead the creation of compelling and tailored content for identified target audiences across various channels, including social media, career sites, email marketing, events, and marketing collateral, to showcase the company's unique culture and opportunities.
  • ▪️Work with functional colleagues across all business units of Novartis (Biomedical Research, Development, Data, Digital & IT, Global Function and Commercial)
Recruitment MarketingContent CreationData AnalysisMarketing Strategy

Delhivery

3 roles

Director - Media & Corporate Communications

Jun 2024Jan 2025 · 7 mos · Bengaluru, Karnataka, India · On-site

  • ▪️Managed a team of individual contributors overseeing Public Relations, Social Channels, Corporate Brand Assets, Internal Communications, Executive Communications, Events and Investor Relations for the enterprise
  • ▪️Built and nurtured relationships with journalists, media houses, and key opinion leaders
  • ▪️Developed creative / information assets in-house working with designers including annual report, leadership presentations, corporate storytelling assets and D2C reports
  • ▪️Ran all internal communications including pre-festive roadshow for operations / gig work force
  • ▪️Ran franchisee & client partner meets across 10+ locations in India
Public RelationsCorporate CommunicationsMedia RelationsEvent Management

Director - Brand (D2C & Consumer)

Promoted

Nov 2023Jun 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

  • ▪️Owned Brand Marketing & Product Marketing for Express Parcel, the largest business unit in the org. In my role, served as the link between Product, Sales, and Customer service, owning user insights, lead pipeline, and all content/ campaigns built on translating product capabilities into buyer value.
  • ▪️Focused on Product Marketing (B2B) for Delhivery One, a self-serve logistics platform for D2C brands as well as Brand Marketing (B2C) for Delhivery Direct, a web/app consumer courier product
  • ▪️Ran the IPL media campaign as part of the principal sponsorship for the consumer business across channels supporting App campaigns, ATL, BTL, Performance Campaigns, Video-led storytelling and CRM campaigns
  • ▪️Built the "Delhivery Growth Summit" IP from scratch and took it to 10+ tier 1 and 2 markets engaging with the biggest D2C brands of India
Brand MarketingProduct MarketingCampaign ManagementPerformance Marketing

Digital Marketing Lead

Feb 2023Oct 2023 · 8 mos · Bengaluru, Karnataka, India · On-site

  • 1st hire for the newly set-up SME Marketing team.
  • Set up and scaled the entire funnel of marketing activities.
  • ▪️Hired the entire function across visual design, performance marketing, product marketing, growth marketing, content and communications
  • ▪️Set up the entire agency and partner network for the function: Media Agency (Digital & Offline), Marketing Automation integration for the App, Influencer relationships and agency partnerships, production agency and content partners
  • ▪️Ran the entire gamut of performance marketing campaigns for the SME business focused on:
  • App (consumer): ASO, Install/ACe Campaigns, Meta App Campaigns, in-app nudges
  • Web (business): Managed the demand gen funnel, monitor conversion rates, pipeline contribution, and campaign ROI
  • ▪️Owned content, design and development in-house of Delhivery's corporate website.
  • ▪️Supported content/design/search engine discovery optimization across Delhivery One and Delhviery Direct
Performance MarketingContent DevelopmentMarketing AutomationDigital Marketing

Iima ventures

Marketing Lead

Feb 2022Feb 2023 · 1 yr · Ahmedabad, Gujarat, India · On-site

  • Functional Leader for Marketing & Public Relations at IIM Ahmedabad's entrepreneurship center reporting to COO.
  • CIIE (now IIMA Ventures) is a pioneering entrepreneurship platform, built to support startups from Pre-seed to Series A.
  • ▪️Hired and managed a team of in-house and contractual experts across content, digital marketing and design at 5 locations (Ahmeadabd, Bengaluru, Guwahati, Indore & Jaipur)
  • ▪️Created brand communications for the group - CIIE Initiatives, CRIF and Bharat Innovation Fund
  • ▪️ Led Public Relations, Media Engagement, and Ecosystem Partnerships securing key partnerships such as Global FinTech Fest and multiple mentions in Category A print and digital media
  • ▪️Conducted Performance Marketing for inviting startup applications across ClimateTech and Financial Inclusion Sectors
  • ▪️Provided Portfolio support to 20+ startups for their strategic 0-1 marketing needs working with founders
  • ▪️Conducted MDP programs for Executive education sector securing angel investing and funding support interest from top CXOs and IIMA alumni
  • ▪️ Content marketing for research outputs created by our in-house insights team on sectors such as LegalTech, HealthTech, FinTech and Financial Inclusion
Marketing & Public RelationsMedia EngagementPerformance Marketing

Novartis

2 roles

Manager – Brand Communications & Patient Engagement, Pharma and Corporate Channels

May 2021Feb 2022 · 9 mos · On-site

  • Dual responsibility for brand communications and patient advocacy
  • ▪️Focus areas: Ankylosing Spondylitis, Psoriatic Disease, Sickle Cell Disease
  • ▪️Acted as the patient ‘voice’ internally, to ensure the patient perspective is included across all strategic communications by leadership and brand teams
  • ▪️Developed integrated patient engagement and brand communications plans for brands belonging to Immunology and Dermatology portfolio
  • ▪️ Gathered, analyzed and embed patient insights systematically though the product lifecycle, identifying opportunities to strengthen cross-functional plans including an intensive patient segmentation exercise
  • ▪️Managed agencies and budgets, tracked progress and ensured quality and compliance in communication materials
  • ▪️Partnered with multiple patient organizations and groups to co-run content and advocacy programs
  • ▪️Ran PR programs for disease area with Healthcare professionals
Brand CommunicationsPatient EngagementCross-functional Collaboration

Manager - Digital & Social, Pharma Communications & Patient Advocacy

May 2019May 2021 · 2 yrs · On-site

  • ▪️Launched Novartis' corporate social media presence in India
  • ▪️Sole Custodian of planning and executing social media and digital communications strategy across 40+ channels covering Dermatology, Rheumatology, Cardiology, Metabolics and Opthalmology Business
  • ▪️Led Online Reputation Management & patient query mangement digitally
  • ▪️Did Novartis' first global in-house social media listening strategy as an IC
  • ▪️Managed a wide range of creative services collaborating with social media and creative agencies
  • ▪️Cross-functional collaborations including Patient Advocacy , Marketing, Medical, Legal, Patient Safety, Data Privacy and Compliance to align messaging and programs
Social Media StrategyDigital CommunicationsOnline Reputation Management

Future group india

Future Business Innovator - Small Format Stores (Easday Walmart, Heritage Fresh & Nilgiri's)

Apr 2018May 2019 · 1 yr 1 mo · Mumbai Area, India · On-site

  • 1st hire. Part of the 0 to 1 journey of Future Group's ambitious Small Format (omnichannel) retail store vision:
  • ▪️Rebranding of Easyday Walmart into Easyday Club - creating distinct identity and end-to-end brand collaterals across stores, advertising, trade marketing and digital channels
  • ▪️Building brand equity through digital & offline communication in Punjab, Delhi, Rajasthan, Karnataka and Telangana markets
  • ▪️Performance Marketing for onboarding members via digital channels
  • ▪️Building hyperlocal marketing solutions for all smart format retail brands via Google My Business (GMB) and trade marketing
  • ▪️Interfacing with agencies (mainline, digital & media)
  • ▪️Member Engagement via experiences, community building, social media
  • ▪️Supporting business requirements for integrated communications across strategy, operations, loyalty, and private label brands, and ensuring Visual Merchandising implementation.
BrandingPerformance MarketingCommunity Engagement

Axis bank

Product Manager, Merchant Acquiring Business - Consumer Lending & Payments

Jul 2014Jun 2016 · 1 yr 11 mos · Mumbai · On-site

  • Hired as part of Axis Bank's inaugural 𝐆𝐫𝐚𝐝𝐮𝐚𝐭𝐞 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 cohort of 12 high potential graduates from thousands of applicants pan-India.
  • ▪️Custodian for New Product Initiatives for 2nd largest merchant-acquiring bank in India
  • ▪️Launched Contactless acceptance on Merchant POS Network
  • ▪️Launched Acceptance of Discover Financial Services and Diners Cards
  • ▪️Led process overhaul for individual merchant acceptance on payment gateway & PoS
  • ▪️Led pilot for withdrawal of Cash@PoS
  • Owned:
  • ▪️Merchant engagement, all product communication, sales training.
  • ▪️Branding and visibility campaign for product line.
  • ▪️PRD creation, Process Documentation, Product Communication for PR Releases
  • ▪️Product Design Wireframes for Merchant App and looked at User Experience
  • ▪️Cross functional alignment with developers, vendors, compliance and analytics
Product ManagementMerchant EngagementBranding

Education

MICA | The School of Ideas

Master of Business Administration (M.B.A.) — Strategic Marketing and Communications

Jan 2016Jan 2018

St. Xavier's College (Autonomous), Kolkata

Bachelor of Commerce (B.Com.) Honours — Accounting and Finance

Jan 2011Jan 2014

Sardar Patel Vidyalaya

High School — Commerce

Jan 2009Jan 2011

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