B.ABHISHEK RAO

Business Analyst

Navi Mumbai, Maharashtra, India4 yrs 6 mos experience

Key Highlights

Led campaign analytics boosting sales by 25%.
Implemented Customer Data Platform enhancing marketing effectiveness.
Achieved 80% reduction in turnaround time through automation.

Stackforce AI infers this person is a Data Analyst with expertise in Marketing Analytics and EdTech.

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Skills

Core Skills

Data AnalysisAnalytics

Other Skills

AWS RedshiftAmazon RedshiftAnalytical SkillsAnsys CFDAutoCADAutomation AnywhereC (Programming Language)C++CommunicationComputational Fluid Dynamics (CFD)Content DevelopmentContent ManagementContent Management Systems (CMS)Content ReviewContent Strategy

About

Hi everyone! 👋 I’m Abhishek Rao, currently working as a Data Analyst at WebMD and based out of Mumbai. I’ve done my post-graduation from NIT Jaipur and bring around 4 years of experience in data analytics. Earlier, I worked in the retail domain where I led campaign analytics for Tanishq, one of India’s leading jewellery brands. I bring a strong mix of technical and quantitative skills and am passionate about data science. I’m keen to explore emerging areas like AI, GenAI, and other evolving technologies Let’s grow together in this journey! 🚀 Feel free to connect

Experience

4 yrs 6 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 3 mos

Current Experience

Webmd

Data Analyst

Mar 2025 – Present · 1 yr 3 mos · Navi Mumbai, Maharashtra, India · Hybrid

Titan company limited

Business Consultant(Analyst)

Jan 2024 – Mar 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

Onsite client @Titan
1) Analyzed 30+ million customer records using AWS Redshift, SQL, and Python to design targeted marketing strategies, boosting sales by 25% during key festive seasons and improving cross-channel targeting through advanced propensity scoring algorithms
2) Spearheaded the implementation of a Customer Data Platform (CDP), creating multiple use cases, validating data quality, and enhancing system performance by 25%, resulting in improved bandwidth utilization and data integration for personalized marketing
3) Partnered with sales, marketing, and product teams to optimize data strategies, delivering actionable, data-driven insights that enhanced campaign targeting and increased overall marketing effectiveness
4) Developed and implemented a comprehensive POS billing system dashboard, enabling detailed tracking of sales performance across global and store levels, with transaction type splits and granular invoice/item-level sales metrics for improved decision-making
5) Leveraged advanced analytics techniques to monitor key performance indicators (KPIs) across marketing and sales channels, providing executive-level reporting and insights that directly contributed to data-driven campaign optimization and revenue growth

AWS RedshiftSQLPythonCustomer Data PlatformData QualityData Integration+4

Byju's

2 roles

Lead Data Analyst

Promoted

Jul 2023 – Jan 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

1) Extracted, filtered, and analyzed 400,000 question records from CMS MySQL using Excel and Pandas, contributing to the successful launch of the Chapter Test feature, resulting in a 25% increase in overall app usage and enhanced user engagement
2) Imported over 100,000 question records using SQL, identifying and repurposing unused questions for other projects, reducing question procurement time by 50% and streamlining content management
3) Developed and deployed Selenium-based automation to delete video solutions, achieving an 80% reduction in turnaround time (TAT) and improving operational efficiency
4) Analyzed content from Library videos on The Learning App, leading to a 70% increase in user engagement time and earning the ‘Extra Mile’ award for outstanding contribution to content quality

ExcelPandasSQLSeleniumContent ManagementData Analysis+1