Babu C.

CEO

Pune, Maharashtra, India19 yrs 5 mos experience
AI EnabledAI ML Practitioner

Key Highlights

  • 18+ years of B2B marketing leadership experience.
  • Expert in AI-led marketing transformation strategies.
  • Proven track record of driving organic growth.
Stackforce AI infers this person is a B2B marketing leader with expertise in digital transformation and AI-driven strategies.

Contact

Skills

Core Skills

Digital MarketingBrand MarketingData-driven MarketingBusiness Development

Other Skills

A/B TestingAccount ManagementAd ServingAdvertisingAnalytical SkillsArtificial Intelligence (AI)B2BBusiness AdministrationBusiness StrategyCampaign StrategiesCampaignsCoachingCommunicationCompetitive AnalysisConsumer Behavior

About

With over 18+ years of B2B marketing leadership, including 10+ years managing clients and CXO relationships. I specialize in building brands, driving organic growth, and leading high-impact content and video strategies that scale. My work combines creativity, data, and advanced AI to architect full-funnel marketing engines that deliver measurable, sustainable growth. πŸ‘‰ Key Focus Areas: βœ… Brand Strategy & Positioning: Spearheaded branding initiatives across markets, repositioning enterprises for relevance and resonance. βœ… Content & Video Leadership: Built content ecosystems (writing, scripting, video editing) to elevate thought leadership and drive pipeline organically. βœ… Organic Growth at Scale: Boosted visibility and inbound leads through LinkedIn-first strategies and zero-ad-spend campaigns. βœ… AI & Prompt Engineering: Leveraged tools like ChatGPT and generative AI to streamline marketing ops, content workflows, and decision-making at scale. βœ… Agency & Stakeholder Management: Led agency teams and collaborated with CEOs, CFOs, and founders, translating strategic vision into on-ground impact. βœ… Marketing Management: Successfully led multicultural teams across geographies, blending global branding with regional nuance. πŸŽ“ Education That Powers My Edge My qualifications reflect a deliberate blend of marketing mastery and deep tech expertise, allowing me to lead both strategic and technical marketing transformations: πŸ‘‰ M.Tech in Artificial Intelligence & Data Science – IIT πŸ‘‰ MBA in Marketing – BIMTECH (Birla Institute of Management Technology) πŸ‘‰ PG in Data Science & Analytics – Amity University Dubai πŸ‘‰ Certified in Prompt Engineering & Generative AI Platforms This cross-functional foundation enables me to navigate both boardroom strategy and backend systems, turning insight into execution. 🌍 Open to: CMO, AVP Marketing, or Director Roles, Consulting positions, Branding & Growth, Strategic AI-led Marketing Transformation Projects Let’s connect if you're building something meaningful and want to blend creativity, data, and technology to fuel sustainable growth.

Experience

19 yrs 5 mos
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 7 mos
Current Experience

Sorigin group

Head of Marketing

Nov 2023 – Present Β· 2 yrs 7 mos Β· Pune, Maharashtra, India Β· On-site

  • Spearheaded digital transformation projects, leading website and app development from concept to launch.
  • Optimized post-launch growth through effective management of SEO, content, and analytics.
  • Designed and executed comprehensive digital marketing strategies, resulting in a 50% increase in organic traffic.
  • Drove content marketing, social media campaigns, SEO, and organic growth strategies
  • Managed stakeholder relationships and C-suite directors to align on marketing needs
  • Conducted market trend and competitor analyses to inform branding decisions
  • Served as technical liaison between business teams and vendors to ensure excellence
Data-driven MarketingCorporate CommunicationsPaid Social Media AdvertisingWeb Content WritingSocial MediaDigital Media+17

Jindal fine industries (leader cycles|homeside|kidsmate )

Head of Digital Marketing & Paid Advertisement

Apr 2023 – Oct 2023 Β· 6 mos

  • Spearheaded comprehensive digital marketing strategies, boosting e-commerce revenue by 45% year-over-year across B2B and B2C channels.
  • Negotiated and implemented strategic partnerships, expanding market reach by 50% and generating $1M in new revenue streams.
  • Leveraged Google Analytics to optimize user experience, reducing bounce rates by 30% and increasing average session duration by 45%.
Data-driven MarketingCorporate CommunicationsWeb Content WritingSocial MediaDigital MediaBrand Marketing+25

Vmentor.ai

Regional Marketing Manager & Digital Strategy Consultant

Jun 2022 – Mar 2023 Β· 9 mos Β· Pune, Maharashtra, India Β· On-site

  • Led digital transformation projects for SME and MSME clients, developing tailored strategies to enhance customer engagement and streamline operations.
  • Spearheaded e-commerce and website development initiatives, guiding clients through platform selection and implementation of digital marketing strategies.
  • Conducted in-depth market research to identify customer needs and inform strategic decision-making.
Data-driven MarketingTrainingMicrosoft PowerPointCoachingCorporate CommunicationsPaid Social Media Advertising+26

Al-futtaim

Marketing Manager (B2B | B2C)

Aug 2018 – May 2022 Β· 3 yrs 9 mos Β· Dubai, United Arab Emirates Β· On-site

  • Spearheaded Digital Marketing, Data Analytics, and SAP Retail Analytics projects for B2B clients, driving significant growth and delivering results to key stakeholders.
  • Managed product categories, key accounts, vendors, and stakeholders, utilizing business analytics and technical skills to drive success.
  • Led e-commerce digital transformation projects, implemented SEO strategies, and executed PPC campaigns to achieve revenue surges.
  • Collaborated effectively with teams, fostering strong relationships, and delivering projects within tight deadlines.
Data-driven MarketingMicrosoft PowerPointCoachingCorporate CommunicationsWeb Content WritingSocial Media+21

Elekta gulf (oem)

2 roles

Regional Trade Marketing Manager

Promoted

Nov 2014 – Jul 2018 Β· 3 yrs 8 mos Β· Dubai, United Arab Emirates

  • Orchestrated category management strategies across diverse product lines, resulting in a 25% increase in overall market share.
  • Implemented advanced demand forecasting models, reducing inventory holding costs by 30% while maintaining a 99% product availability rate.
  • Negotiated terms for purchase planning from China and Vietnam, leading to a 15% reduction in COGS and improved profit margins by 22%.
Data-driven MarketingMicrosoft PowerPointCoachingCorporate CommunicationsPaid Social Media AdvertisingDigital Media+16

Key Account Manager

Nov 2013 – Oct 2014 Β· 11 mos Β· Dubai, United Arab Emirates

  • Managed key stakeholders in UAE, providing marketing insights through data analysis.
  • Supported team with tools and strategies for effective client engagement.
  • Achieved a 15% increase in client retention through personalized marketing initiatives.
Digital MarketingSocial Media StrategyRelationship BuildingTeam ManagementMarket ResearchShareholder Communications+5

Signify

Assistant Manager

Jun 2010 – Nov 2013 Β· 3 yrs 5 mos Β· New Delhi, Delhi, India Β· On-site

  • Orchestrated new product launches for consumer electronics, increasing market share by 15% in the first quarter
  • Conducted comprehensive market research to identify untapped consumer segments, leading to a 20% expansion in product line revenue
  • Implemented innovative trade channel marketing strategies, resulting in a 30% boost in distributor engagement and a 25% increase in retail visibility
Digital MarketingAnalytical SkillsRelationship BuildingMarket ResearchDigital StrategyShareholder Communications+9

Max life insurance company limited

2 roles

Channel Manager

Jul 2009 – May 2010 Β· 10 mos Β· India

Microsoft PowerPointRelationship BuildingTeam ManagementShareholder CommunicationsDigital StorytellingLong-term Vision+2

Assistant Manager

Dec 2008 – Jun 2009 Β· 6 mos Β· India

Microsoft PowerPointRelationship BuildingTeam ManagementShareholder CommunicationsDigital StorytellingLong-term Vision+2

Dalmia advisory services pvt ltd

2 roles

Business Development Manager

Dec 2007 – Nov 2008 Β· 11 mos Β· India

Microsoft PowerPointRelationship BuildingTeam ManagementShareholder CommunicationsDigital StorytellingLong-term Vision+2

Business Development Executive

Apr 2006 – Nov 2007 Β· 1 yr 7 mos Β· India

Microsoft PowerPointRelationship BuildingTeam ManagementShareholder CommunicationsDigital StorytellingLong-term Vision+2

Education

Indian Institute of Technology, Patna

Master of Technology - MTech β€” Artificial Intelligence and Data Science Engineering

CHANDIGARH UNIVERSITY

Master of Science - M.Sc (Data Science) β€” Machine Learning | AI | Vizualisation

Amity University

PG Diploma in Business Analytics & Intelligence β€” Data Analytics | Statistics| Predictive Modeling | Machine Learning | AI

Birla Institute of Management Technology (BIMTECH)

AACSB & AICTE Post Graduate Diploma in Business Management (MBA) and Category 1 Autonomy β€” Marketing Analytics and IT Systems

Amity University

Bachelor's degree β€” Computer Science & Application | Data Analytics

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