Barbara Baüer

Business Development Executive

Deltona, Florida, United States15 yrs 9 mos experience

Key Highlights

  • Over 13 years in global event operations.
  • Managed events generating up to $60M in new business.
  • Doubled event attendance, boosting customer retention by 75%.
Stackforce AI infers this person is a seasoned event management professional with expertise in B2B tech and corporate events.

Contact

Skills

Core Skills

Global Event ManagementEvent Strategy & ExecutionBudget ManagementEvent ManagementLead GenerationTeam LeadershipProject ManagementEvent TechnologyCorporate EventsCustomer Service

Other Skills

Budget Management & Cost ControlTeam Leadership & DevelopmentVendor Negotiation & ManagementClient Engagement & RetentionConference ManagementStrategic EventsSpecial Events ProductionLive EventsVirtual EventsTeam BuildingBudgetingMicrosoft OutlookTeam ManagementAccount ManagementEvent Production

About

13+ years of experience in global event operations and leadership roles within the IT, Tech, Health, and AI industries, managing event teams and large-scale events for companies ranging from startups to global enterprises with up to 500+ employees and $150M in annual revenue. Successfully led teams of up to 22 members and executed events with budgets up to $1.5M, generating up to $60M in new business. Doubled event attendance, increasing customer retention by 75%, and managing up to 32 events annually. Skilled in optimizing resources, driving lead generation, and leveraging technology to deliver high-impact events aligned with business goals. Areas of Expertise: Event Strategy & Execution, Global Event Management, Budget Management & Cost Control, Team Leadership & Development, Vendor Negotiation & Management, Client Engagement & Retention, Lead Generation, Conference Management Industry Experience: Information Technology, Tech, Health, Artificial Intelligence, Non-Profit, Government, Event Management, Sports & Entertainment Feel free to reach out to me directly on LinkedIn or at b.bauer.nava@gmail.com

Experience

15 yrs 9 mos
Total Experience
2 yrs
Average Tenure
1 yr 6 mos
Current Experience

Invisible

Marketing Manager, Events

Nov 2024Present · 1 yr 6 mos · Remote

  • Develop and implement a comprehensive events strategy, including marquee events, smaller vertical-specific events, roundtables, and executive meetings.
  • Identify and recommend the right events for paid sponsorship and manage applications for non-paid/organic keynote appearances.
  • Submit proposals, organize speakers, and manage the execution of events from pre-event planning to post-event reconciliation.
  • Develop marketing strategies to promote events and maximize their impact, collaborating with the marketing team to create promotional materials and campaigns.
  • Plan and execute all aspects of large-scale marquee events to generate significant brand awareness and brand associations.
  • Identify and execute smaller, vertical-specific events targeted at lead generation and storytelling within specific industries (FinServ, Healthcare, Food, Hospitality, and Retail).
  • Planned and facilitated executive roundtables and meetings to foster deep discussions, networking, and building executive reputations.
Event Strategy & ExecutionGlobal Event ManagementBudget Management & Cost ControlTeam Leadership & DevelopmentVendor Negotiation & ManagementClient Engagement & Retention+2

Kore.ai

Senior Manager, Global Event Operations

Nov 2023Aug 2024 · 9 mos · Orlando, Florida, United States · Hybrid

  • Led a global events team, collaborating directly with the VP of Marketing and Lead Generation to design event experiences that generated substantial sales leads.
  • Managed events within a $1.5M budget, successfully creating a $10M leads pipeline aligned with the company's global sales goals.
  • Planned and executed international events, overseeing teams across the US, EMEA, and APAC regions.
  • Negotiated event contracts, achieving $250K in savings while maximizing event effectiveness and meeting all objectives.
  • Orchestrated the annual Kore.ai Konversations conference, doubling attendance to over 500 C-level executives and generating $60M in new business within 3 months.
  • Streamlined procurement by pre-ordering $45K in marketing and event materials, reducing overall costs by $22K.
Global Event ManagementTeam LeadershipBudget ManagementProject ManagementCorporate EventsStrategic Events+3

Results direct

3 roles

Manager Mobile Products Engagement Team

Jul 2023Nov 2023 · 4 mos

  • Managed a 9 member team, reporting to the CTO, focusing on client onboarding and ensuring customer satisfaction and retention.
  • Expanded the Engagement Team from one to 9 members, increasing customer retention by 75% over 18 months.
  • Oversaw global clients across multiple time zones, supporting both virtual and onsite events.
  • Scaled support capacity during the pandemic from 5–10 events per week to 20–30, ensuring uninterrupted service delivery. Developed and implemented a new client onboarding process, enhancing customer engagement and satisfaction.
  • Enhanced global client support by introducing a new ticketing system, extending support hours and improving response times.
Global Event ManagementTeam LeadershipStrategic EventsBudget ManagementVirtual EventsLive Events+2

Production Manager

Promoted

Sep 2021Jul 2023 · 1 yr 10 mos

  • Built and support and average of 30 weekly Virtual & Hybrid Event Production, with 1000+ attendees in different Time zones.
  • Demonstrated leadership as the ultimate team player and captain. Ensure timely resolution of reported issues for the Event virtual platform and app.
  • Manage an average of 20 new client’s onboarding and implementation process. Ensure timely communication with the customer success, support, and development teams for successful events.
  • Dedicated Events iOS & Androids Apps management.
  • Manage the Integration/Data Connector with about 70 other Event Platforms (including Cvent, ACGI, Confex, iMIS, etc.). Oversight of schedule, communication, and reporting.
  • Oversaw the request and review of vendor contracts, collaborating with COO and CTO to ensure meticulous attention to detail.
BudgetingMicrosoft OutlookTeam ManagementProject ManagementAccount ManagementEvent Technology

Customer Support Specialist

Mar 2021Sep 2021 · 6 mos

  • Assist Customers and end-users via e-mail and phone in the use of our platform at various hours
  • Document issues and outcomes for internal review and for inclusion in help documentation
  • Perform data entry tasks to customer and internal specifications
  • Perform remote real-time support and triage services during customer events at various hours
  • Perform Quality Assurance and Testing tasks during development and maintenance of software platforms
Budgeting

Cvent

Project Lead - Enterprise Events

Jul 2019May 2020 · 10 mos · Orlando, Florida Area

  • Coordinated event technology for a 27K-attendee event executed across four different locations.
  • Managed nationwide event operations, ensuring consistent and high-quality service delivery.
  • Delivered all projects within allocated budgets while achieving high client satisfaction.
  • Managed 32 events in 11 months, consistently meeting or exceeding client expectations.
Corporate EventsBudgetingStrategic EventsEvent ProductionEvent PlanningEvent Management+3

Ama pro racing

Event Coordinator

Jan 2016Jul 2019 · 3 yrs 6 mos · Daytona Beach, Florida Area

  • Directed event management operations, collaborating closely with the Marketing and Sponsorship Teams to elevate brand visibility.
  • Organized 18 annual motorcycle events, contributing to increased sponsorship revenue and TV viewership.
  • Spearheaded the development and implementation of an in-house ticketing system, reducing third-party fees by $0.50 per ticket and eliminating equipment rental costs.
  • Managed events nationwide, tailoring strategies to different markets and audience needs.
  • Enhanced event offerings, growing attendance from 3K to 17K and expanding ticket options to six categories, boosting revenue.
  • Secured a contract with NBCSports for live streaming, significantly improving event coverage and audience engagement.
BudgetingStrategic EventsProject ManagementEvent ProductionMarketingLive Events+3

Career break

Professional development

Jan 2015Dec 2015 · 11 mos · Tallahassee, Florida

  • Full-Time Master's degree student at Florida State University

Nabors industries

Manager of Training Events & Logistics

Jun 2011Oct 2014 · 3 yrs 4 mos · Maracaibo, Zulia. Venezuela

  • Organized 5-10 events a month with 50 to 100 attendees for certification and security courses renewals for all employees in-house and engineers traveling to our locations. Including creating student guides, translating, designing, and printing for each of the 5 to 7 different types of certifications.
  • Arranged travels, hotels, transportation, and per diem of 150 engineers traveling to and from Venezuela per month.
  • Led a team of dotted line reports to produce tradeshows, conferences, and extraordinary events successfully.
Corporate EventsCustomer ServiceBudgetingTravel ManagementStrategic EventsAccount Management+1

Turbocare

Marketing Coordinator

Mar 2009Jun 2011 · 2 yrs 3 mos · Venezuela

  • Handle all the daily affairs of the executive office duties such as phone and email correspondence, calendar management and document filing.
  • Create a situational analysis of the operation of the thermoelectric and hydroelectric turbines monthly for national e international costumers.
  • Create an analysis and projections of the service and maintenance of the turbines, including budgets and expenses.
  • Projections of the turbines’ performance after the investment and maintenance performed, with reports for every client individually.

Education

Florida State University

Master of Science (M.Sc.) — Sport and Fitness Administration/Management

Jan 2015Jan 2017

Universidad del Zulia

Juris Doctor (J.D.) — International Law and Legal Studies

Jan 2007Jan 2013

Universidad Dr. Rafael Belloso Chacín

Bachelor of Business Administration (BBA) — Marketing

Jan 2007Jan 2011

Ntra. Sra. de Chiquinquita HH. Maristas

High School Diploma — High School/Secondary Diplomas and Certificates

Jan 1995Jan 2006

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