Oct 2023 – Oct 2025 · 2 yrs · Bengaluru, Karnataka, India · On-site

Nov 2019 – Oct 2023 · 3 yrs 11 mos · Gurugram, Haryana, India · Remote

• Defining and managing a comprehensive go-to-market strategy and plan for SAP's SAAS products - including positioning, launch strategy, public relations, sales support, and partner material
• Using insights gathered from research reports for creating product recall and brand awareness through marketing programs
• Executing thought leadership campaigns with industry associations like People Matters & SHRM to aid brand perception
• Directing & controlling the product marketing for SAP SuccessFactors in India and marketing for strategic industries – PSU, Government, Oil & Gas, and Utilities
• Pioneering skills in digital marketing, content marketing, events marketing, email nurture campaigns, product value proposition creation & launches to tailor to the needs of the rapidly changing market
• Involved in creation of joint GTM and marketing plans with partners like PWC, KPMG, Deloitte and Korn Ferry

Apr 2019 – Sep 2019 · 5 mos · Noida Area, India

• At India's first listed SaaS Company - Spearheaded global marketing for this growing travel tech company - a PE funded, founder led firm with a mix of organic and inorganic growth strategy
• Built & nurtured a revenue driving function with parallel focus on brand building and thought leadership
• Secured 2 new acquisitions, setting-up an integrated global brand & supporting marketing function for the new entities
• Drove brand investment to influence and drive higher PE multiple for valuation and created unicorn roadmap for the company

Jun 2015 – May 2016 · 11 mos · Gurgaon

• Entrusted with dual responsibilities of Brand Management lead of Airtel business and product marketing for 4 strategic business units in India
• Actively worked on nationwide launch of 4G for Airtel enterprise business customers entailing:
• o Brand architecture aligned messaging and value proposition creation for 4G launch
• o Integrated campaign across ATL, and BTL channels to communicate value proposition & drive acquisition
• Generated brand awareness and salience creation campaigns on integrated media - ATL, BTL and Digital channels
• Effectuated product marketing launch plans for enterprise video collaboration, cloud & managed services and mobility solutions– m-challan, m-tracking, Healthmate, etc.
• Followed GTM strategy & sales force utilization for launched solutions – Intelligent Connectivity & Collaboration Services

May 2015 – Jun 2018 · 3 yrs 1 mo

• Heading global marketing for IoT WoRKS leading growth through this IIoT based new revenue stream for HCL globally. IoT WoRKS rated as Global Leader in IoT Consulting and Services in all reports from last 2 years by IDC, Zinnov, HFS, ISG, Everest. Set up marketing function for 3 business units to cater to USA & EU markets around IoT, Digital & Cloud Services. Created brand & marketing strategy for 1st year of operation.
• Marketing capabilities: Point of view, propositions & offering creation, positioning, thought leadership, demand generation, product marketing, account based marketing, content marketing, ecosystem mgmt., sales strategy, marketing strategy & ROI, internal communications.
• Channels Exposure: digital, events, webinars, PR, social media, media, analysts & sourcing advisors, salesforce, technology partners, tele-sales, website

Apr 2010 – Jun 2015 · 5 yrs 2 mos

• Spearheaded HCL’s investments to position HCL as a preferred employer through employer brand management. The goal was to become an employer of choice in India, US, Poland, and Philippines. Heading the portfolio for external investments in employer brand through various marketing programs.
• Enabled $5M saving for HCL through enablement of sourcing practice at HCL, aimed at faster demand fulfilment
• Product manager of an alternate lead generation program, delivering $375 M revenue impact
• Abby Awards Goafest, DMAI, AIMA, Paul Writers awards for innovative digital recruitment campaigns #Coolestinterviewever & #HIRAL VIDEOS campaigns. Picked up 6 metals for multiple award categories in Goa Fest – Abby Awards’2015.

Apr 2010 – Apr 2012 · 2 yrs

• Product management - product marketing, enhancements, change management and communications, budgeting, resourcing and process improvement
• Strategic initiatives - for increasing sales force productivity
• Sales performance management
• CEO's annual and quarterly performance reviews
• Sales targets and account strategy formulation
• Process improvement

Apr 2010 – Aug 2011 · 1 yr 4 mos

• Managed and supported 2 key accounts in healthcare with annual sales target.
• Responsible for increasing wallet share, account planning, solution based selling, account mapping, relationship management, bid management.
• Bid management
• Developed the GTM plan for solutions in the healthcare payer space for US market.

Apr 2010 – Apr 2011 · 1 yr

• Strategic initiatives COE for increasing sales productivity & sales organization’s effectiveness.
•  Streamlined global sales induction process across the globe & decreased time taken to be productive from 2 months to 20 days.
•  Analyzed the sales induction process to pin point areas of improvement for reduction of cycle time. Designed the “to be” process to meeting the desired objective of project. Performed gap analysis to design the POA.
•  Identified and analyzed, impacted stakeholder & engaged them to obtain stakeholder buy-in for the initiative.
•  Designed the communication strategy, messaging & channel strategy for larger acceptance.
•  Led implementation of plan & administered the feedback mechanism. Designed the success measurement metrics & leadership reporting till steady state.
• HR Business Partner for healthcare sales team of 110 employees - Responsible for performance management, employee relations, career planning, succession planning, increase in sales productivity, retention, recruitment, compensation & benefits.

Apr 2009 – Jun 2009 · 2 mos · Mumbai Area, India

• Worked in the core team of Sony Television brand re-launch initiative.
• Evaluated digital media usage “as is” by SET and presented a comparison and “to be” with leading international channels
• Evaluated, compared and negotiated service of media agencies like Ogilvy and Mather, Mind Share etc.
• Designed content for the new website of Sony Television, ‘creatives’ of banners and advertisements for online pro
• motions.