Becky Owen

Co-Founder

London, England, United Kingdom16 yrs 9 mos experience
Highly StableAI Enabled

Key Highlights

  • Led global marketing at a top creator marketing agency.
  • Founded a community platform for creators.
  • Keynote speaker on the future of creator marketing.
Stackforce AI infers this person is a MarTech expert with a focus on creator marketing and community engagement.

Contact

LinkedIn

Skills

Core Skills

Brand StrategyMarketingMarket ResearchMarketing StrategyCommunity ManagementBusiness DevelopmentDigital MarketingContent StrategyPartnership ManagementSales ManagementCampaign ManagementLeadershipAccount Management

Other Skills

Global brand strategyMarket expansionThought leadershipResearchAICreator economyCommunity buildingStrategic supportCreator insightsCommunity DevelopmentStrategic PlanningCreator marketingCultural relevanceStrategy DevelopmentBrand Engagement

About

I’m CMO at Billion Dollar Boy, one of the world’s leading creator marketing agencies, and founder of FiveTwoNine, a creator community and research platform. My background is in creator and platform strategy. I scaled Maker Studios in Europe before the Disney acquisition, then spent five years at Meta as Head of Creator Innovation. At BDB I lead global marketing, brand strategy and thought leadership. At FiveTwoNine I’m building something I wish had existed earlier: a home for creators that treats them as the entrepreneurs they are. It’s also where I explore one of the biggest shifts in modern marketing: community is becoming the new infrastructure for brands. My mission is to make the creator economy more equitable and better understood. I keynote at conferences and events globally on the future of creator marketing, community and what is actually changing in this industry. Ad Age Tech Power List. Game-Changing Leader of the Year. The List 2025.

Experience

16 yrs 9 mos
Total Experience
2 yrs 7 mos
Average Tenure
2 yrs 2 mos
Current Experience

Fivetwonine

Founder & Head of FiveTwoNine, within the Billion Dollar Boy Group

Mar 2024 – Present · 2 yrs 2 mos · London Area, United Kingdom

  • I founded FiveTwoNine because creators were driving culture but operating without the strategic infrastructure given to every other part of the industry.
  • FiveTwoNine is a creator community and research platform, 3,500 members across London and New York. For creators, it’s a place to grow as entrepreneurs: access to community, investment in new ventures and the kind of strategic support that’s usually out of reach. For brands, it’s a way in, to real creator insight, and to expertise in building and activating communities of their own.
  • That intelligence directly informs the work at Billion Dollar Boy, which is what makes the combination unusual: genuine proximity to creators, at scale, feeding into one of the world’s leading creator marketing agencies.
Community buildingStrategic supportCreator insightsCommunity ManagementMarketing Strategy

Billion dollar boy

Global Chief Marketing Officer

Mar 2023 – Present · 3 yrs 2 mos · Greater London, England, United Kingdom

  • Billion Dollar Boy is a global social and creator marketing agency working with some of the world’s leading brands. As CMO I lead global brand strategy, positioning, thought leadership and market expansion, with a focus on establishing BDB as the definitive name in social and creator marketing as the industry matures.
  • Alongside this, I’m personally committed to advancing how the industry thinks and operates. That means independent research, thought leadership and a genuine focus on where creator marketing is heading, including work on AI’s impact on the creator economy and modules with the University of Oxford.
Global brand strategyMarket expansionThought leadershipBrand StrategyMarketing

Thisthat

Corporate Advisor

Jan 2023 – Jan 2024 · 1 yr

Meta

2 roles

Head of Creator Innovation & Solutions, Creative Shop EMEA

Promoted

Sep 2019 – Mar 2023 · 3 yrs 6 mos

  • As Head of Creator Innovation & Solutions for EMEA, I worked with some of the world’s biggest brands and top advertisers to define how they approached creator marketing for growth.
  • I advised CMOs, CEOs, and leadership teams across Europe, helping them build future-proof strategies rooted in emerging creator behaviours, product capabilities, and cultural relevance. I also led tentpole campaigns that embraced new technology and platform products, and delivered tangible impact for brands.
  • I contributed to the development of Meta’s global creator marketing strategy, a framework still in play today that helps brands unlock the creative ecosystem on Instagram and activate across Meta’s products in meaningful, scalable ways.
  • I led innovation work exploring virtual influencers, partnering with a philosopher and ethicist to build one of the first ethical frameworks for how brands and platforms can embrace emerging technologies responsibly.
  • My broader work included partnering with the University of Oxford on research into the role of augmented reality and spatial audio in creator content, delivering global thought leadership, training internal teams, and advising Meta product teams on building tools grounded in the realities of how creator marketing actually works.
Creator marketingBrand strategyCultural relevanceMarketing StrategyBrand Strategy

Branded Content and Partnerships - Studio

Aug 2018 – Sep 2019 · 1 yr 1 mo

  • Leading partnerships and business development for The Studio, EMEA. Focusing on Branded Content - I help brands connect with community through mobile experiences, developed in partnership with publishers, film studios, and production houses.
  • Our goal is to facilitate the creation of forward-thinking branded content, through combining brilliant storytelling with technology and product innovation across the whole Facebook family: Instagram, Oculus, Messenger, WhatsApp and Facebook.
Branded contentPartnership developmentDigital content strategyContent StrategyPartnership Management

Saïd business school, university of oxford

Contributor and subject matter expert

Aug 2019 – Jul 2025 · 5 yrs 11 mos

  • Regular contributor, speaker and subject matter expert for Oxford Future of Marketing Initiative - FOMI, Oxford Digital Marketing: Disruptive Strategy Programme and Executive MBA programme.
Marketing strategyDigital marketingThought leadershipMarketing StrategyDigital Marketing

The walt disney company

2 roles

Head Of Digital Partnerships & Branded Content, EMEA

Nov 2016 – Aug 2018 · 1 yr 9 mos · London Area, United Kingdom

  • After Maker Studios was acquired by Disney, I joined the company to lead brand partnerships across both brand clients and film studios, developing innovative, creator-led campaigns that blended influencers, branded content, IP, and media to deliver real business outcomes.
  • I led and managed a team focused on digital content strategy and commercial sales, building and executing six- to seven-figure campaigns for key clients including IBM, ASUS, L’Oréal, Duracell, and Star Stable.
  • I worked closely with the studio divisions, including Lucasfilm, Pixar, and Marvel Studios, to activate creator-led content strategies around major IP launches. I also collaborated with licensing teams to develop commercial opportunities across our digital slate.
  • Alongside client work, I helped spearhead the development of new digital content products in partnership with Facebook, Instagram, and YouTube, creating commercial formats that pushed the boundaries of how content, creators, and platforms could intersect.
  • This role sharpened my commercial leadership, deepened my experience working with global IP, and set the foundation for how I now build creator-first business strategies that scale.
Digital partnershipsCampaign executionInfluencer marketingPartnership ManagementMarketing Strategy

Business Director - Maker Studios

Dec 2014 – Nov 2016 · 1 yr 11 mos · London Area, United Kingdom

  • Maker Studios, acquired by Disney
  • As Business Director at Maker Studios, I was responsible for developing and scaling creator-led campaigns for some of the biggest brands in the region, becoming the top biller for EMEA and securing multiple six- and seven-figure deals.
  • I built and executed innovative campaign strategies focused on short-form content, media amplification, and distribution across all major social platforms. I coordinated closely with talent, creative, and delivery teams to ensure every campaign was both strategically sound and flawlessly executed.
  • I also played a regional leadership role, consulting across EMEA markets to train local teams on campaign strategy, creative thinking, and execution excellence.
  • My work helped scale Maker Studios’ commercial and creative operations across Europe, contributing to the business growth that led to our acquisition by Disney.
  • I was honoured with the Global Maker Innovation Award for my contributions to campaign strategy, cross-functional leadership, and commercial performance.
Digital content strategyCommercial salesTeam managementContent StrategySales Management

Sabbatical

Sabbatical

May 2014 – Dec 2014 · 7 mos

  • Sabbatical and Social Media Consultant for fitness company Free, Hot and Happy
Campaign strategyCross-functional leadershipCommercial performanceCampaign ManagementLeadership

Exelate

Account Manager

Jan 2013 – May 2014 · 1 yr 4 mos · London Area, United Kingdom

  • Central to the growth of eXelate in the UK market through generating key business relationships across the advertising landscape.
  • In charge of negotiating key account contracts with the countries biggest agengies (UK, EU and Global).
  • Conducting presentations to educate and train the UK market.

Aol

Sales Manager UK

Aug 2009 – Dec 2012 · 3 yrs 4 mos

  • Goviral acquired by AOL
Business relationshipsAccount managementNegotiationBusiness DevelopmentAccount Management

Education

Sutton Coldfield Grammar School for Girls

University of Birmingham

Drama and Theatre Arts

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