Suvarna Athavale

Digital Marketing Specialist

Seattle, Washington, United States11 yrs 6 mos experience

Highly Stable

Key Highlights

Led marketing strategies for Amazon's consumables.
Drove engagement for Amazon MX Player's ad-supported video.
Achieved significant brand growth in competitive markets.

Stackforce AI infers this person is a Marketing Leader in the FMCG and Media sectors with expertise in brand management and digital marketing.

Contact

Skills

Core Skills

Marketing StrategyP&l ManagementMarketingBrand ManagementE-commerceDigital Marketing

Other Skills

Marketing Budget ManagementSocial Media MarketingMarket ResearchTeam ManagementBrand StrategyProduct MarketingCustomer RetentionCustomer EngagementSenior Stakeholder ManagementData-driven Decision MakingCustomer insightsData Analysis

About

Passionate marketing professional with experience building brands, while delivering against complex business objectives. Experienced team leader, keen to hire, coach and develop talent. Analytical thinker with keen eye towards P&L management.

Experience

Amazon

3 roles

Marketing head, Consumables and Everyday Essentials, North America Stores

Promoted

Sep 2025 – Present · 6 mos · Seattle, Washington, United States · On-site

Responsible for overall marketing strategy of Consumables and Everyday Essentials products on Amazon

Marketing StrategyP&L Management

Marketing head- Organic growth, Social Media and Brand Marketing

Promoted

Jan 2021 – Apr 2024 · 3 yrs 3 mos

Responsible for driving word of mouth in pop-culture for miniTV's content and the service through viral campaigns and scaling up social presence of the brand.
Drives organic growth and engagement to convert Amazon customers to miniTV streamers and build stickiness through retention workstreams.
Leads a diverse team across 4 pods and multiple stakeholders.

Brand ManagementData-driven Decision MakingMarketingSocial Media MarketingP&L ManagementDigital Marketing+4

Sr Category Marketing Manager

Sep 2019 – Jan 2021 · 1 yr 4 mos

Responsible for category awareness (large appliances and furniture), category growth marketing and product marketing basis customer research and insights

Data-driven Decision MakingE-CommerceDigital MarketingProduct MarketingCustomer insightsMarketing Budget Management

Amazon mx player

Sr Manager, Marketing

Apr 2024 – Sep 2025 · 1 yr 5 mos

Responsible for overall marketing strategy to serve objectives for winning with end customers as well as advertisers
Responsible for driving viewership growth, engagement and retention for Amazon's Free Ad-supported video offering
Drives clutter-breaking campaigns for the brand and key shows to establish Amazon MX Player as a part of pop-culture on the country
Team leader with a diverse team across sub-functions of marketing expertise

MarketingMarketing Budget ManagementBrand ManagementSocial Media MarketingMarket ResearchTeam Management+6

Procter & gamble

2 roles

Assistant Brand Manager

Jul 2018 – Aug 2019 · 1 yr 1 mo

Responsible for whitespace expansion in Indian Subcontinent (Bangladesh, Nepal and Sri Lanka) with complexity of different levels of category development and distributor evolution
Defined detailed strategy to win for Whisper on ecommerce channel based on consumer understanding and path to purchase on the channel
Led short-mid term innovation and communication masterplan to accelerate category penetration growth with Whisper Choice portfolio
Key Stakeholder management to drive focus on new business opportunities for incremental growth

Data-driven Decision MakingE-CommerceMarketingDigital MarketingMarket ResearchMarketing Budget Management

Assistant Brand Manager

Jul 2015 – Jun 2018 · 2 yrs 11 mos

Whisper India Delivery
Responsible for driving topline, penetration growth and share for the brand leveraging in depth consumer understanding and detailed market analysis to lead to opportunities to drive growth
Defined the principles for user sufficiency through mulitmedia plans, direct to consumer trials and on ground activation
Stepchanged School program reviving penetration growth for the brand

Data-driven Decision MakingMarketingDigital MarketingMarket Research

Framebench

Intern

Apr 2015 – May 2015 · 1 mo · Pune Area, India

Working on digital marketing for the core product and product extensions.

Mondelēz international

Summer Intern

Apr 2014 – May 2014 · 1 mo · Ahmedabad Area, India

Sales Strategy project - ‘Identification of further opportunities in chemist channel in Gujarat’
Secured a Pre-Placement Interview.
Conducted in-depth interviews by visiting 150+ stores in Ahmedabad to understand channel characteristics. Performed Point-of- Buying assessment and store-visibility zoning through in-store shopper observations. Formulated in-store merchandising strategy after extensive external benchmarking across FMCG companies. Proposed changes to trade-incentive strategy and cost-effective recommendations for point-of-sale elements

John deere india pvt ltd

Graduate Engineering Trainee- Embedded Systems

Jul 2012 – Jun 2013 · 11 mos · Pune

Loss Monitoring project(Combines)
Worked to improve efficiency in operations and reduce processing time. Conducted analysis of field data. Improved controller configuration for the harvester system.
Awarded at departmental level, for contributions made towards improved diagnostics in the Project
Software-In-Loop automation
Developed a tool to automate the manual process of configuring the inputs to software-in-loop test setup. Delivered improvement in timing efficiencies by decreasing lead time from 360 minutes to 10 minutes
Prolonged engine-life by 15% by developing a critical Engine management module using Power curves
Awarded POB Award, department level for development of memory map automation tool for Tractor Display