B

Bethany Ayers

CEO

London, England, United Kingdom23 yrs 1 mo experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in scaling B2B SaaS companies.
  • Proven track record in cybersecurity innovation.
  • Co-host of a popular podcast for operational leaders.
Stackforce AI infers this person is a SaaS and Cybersecurity expert with extensive leadership experience.

Contact

Skills

Core Skills

Business ManagementRevenue & Profit GrowthCybersecurityBusiness StrategyConsultingPeople Management

Other Skills

AISaaSStrategy ConsultingGrowth StrategiesTech scale upsCloud ComputingMarketing StrategySolution SellingProduct DevelopmentBusiness DevelopmentNew Business DevelopmentStrategyMarketing CommunicationsProgram ManagementEnterprise Software

About

At Metomic, I get to work on one of the most exciting problems of our time — how to keep sensitive data safe in a world where AI is reshaping how we work. As CEO, my job is part strategist, part problem-solver, part cheerleader. I’m here to grow a culture where talented people can do the best work of their careers, and in turn change the future of cybersecurity in this new age of AI. As leaders, we need to navigate technical complexity while building a commercially viable solution. That intersection is exactly where I spend my time—connecting technical understanding with market realities to build something that matters. I'm also the co-host of The Operations Room podcast, where we speak with top operators about the real work it takes to scale a business. Drawing from my experience as a seasoned Chief Operating Officer who built GTM engines at Peak AI, NewVoiceMedia and Codility, I share tools, playbooks, and honest lessons with our community of over 28,000 operators. Our conversations expose the tactical decisions, resource allocation strategies, and organisational frameworks that separate successful scale-ups from those that plateau.

Experience

23 yrs 1 mo
Total Experience
2 yrs 8 mos
Average Tenure
10 yrs 4 mos
Current Experience

Metomic

Chief Executive Officer

Aug 2025Present · 9 mos · London, UK · Hybrid

  • Leading Metomic through one of the most exciting challenges of our time—keeping sensitive data safe as AI reshapes how we work. As CEO, I balance strategic vision with hands-on problem-solving, building solutions at the intersection of technical innovation and market realities.
  • Focused on growing a culture where talented people can do their best work while we tackle the complex challenge of securing AI and SaaS data. My role spans translating technical complexity into commercially viable products that enhance rather than hinder business operations, positioning us at the forefront of cybersecurity's AI evolution.
Business ManagementRevenue & Profit Growth

Peak

5 roles

Chief Operating Officer

Promoted

Sep 2024Aug 2025 · 11 mos

Advisor to the Board

Apr 2023Sep 2024 · 1 yr 5 mos

Chief Operating Officer

Jan 2021Apr 2023 · 2 yrs 3 mos

Chief Customer Officer

Promoted

Jan 2020Jan 2021 · 1 yr

  • I lead the customer organisation, creating a structure that provides everyone with the tools and support they need to provide great customer experiences. This encompasses all customer-facing teams, including data science, customer success, marketing, and sales.
Business ManagementPeople ManagementRevenue & Profit GrowthBusiness StrategyTech scale ups

Chief Revenue Officer

Sep 2018Dec 2019 · 1 yr 3 mos

Beyondwords

Board Member

Jun 2024Present · 1 yr 11 mos

Women in customer success

Advisor

Mar 2024Aug 2025 · 1 yr 5 mos

  • Invited as an advisor to contribute to Women in CS programs, speaking events and expert guidance in the strategic development of Women in CS.

Operations room

Co Host

Apr 2023Present · 3 yrs 1 mo

  • Listen to interviews with COOs from some of the fastest-growing tech companies in the world, as well as experts in scaling, operations and culture.
  • Whether you're a first-time COO or a seasoned veteran, The Operations Room is the podcast for you.
  • We're here to help you learn from the best, and to share our knowledge and insights so you can succeed in your role.
  • Visit https://operationsroom.co for information about sponsorships and working with me.

Deepopinion

Board Member

Apr 2023Aug 2025 · 2 yrs 4 mos

Toffeex

Board Member

Feb 2023Aug 2025 · 2 yrs 6 mos · London, England, United Kingdom

Tech nation

Board Position (Visa Advisory)

Nov 2021Apr 2023 · 1 yr 5 mos

  • I'm excited to support the Tech Nation Visa team to ensure we attract high calibre tech talent to the UK from across the world. We are looking for individuals with exceptional talent or exceptional promise. A diverse workforce is crucial in technology to foster innovation and ensure technology is accessible to all. Working alongside Tech Nation we will be able to ensure more diversity and narrow the digital skills gap within the UK's digital sector.

Sales psyche

Sales Psyche Resident

Feb 2020Jan 2024 · 3 yrs 11 mos · London, England, United Kingdom

  • Providing insights, experience and knowledge to the Sales Psyche community, through live sessions, Q&A's and morning mindset sessions.
  • Sales Psyche mission is to create healthier minds, sales pipelines and vibrant cultures, by supporting and developing sales and commercial teams mental wellbeing, alongside performance.

Pavilion

Steering Committee Member - London Chapter

Jan 2019Apr 2023 · 4 yrs 3 mos

  • A private community for commercial leaders to accelerate their business and personal growth through sharing best practices together.

Notion capital

Notion Capital Expert

May 2016May 2022 · 6 yrs

  • Delighted to be a part of the Notion Capital Expert Network – working with their portfolio of #b2b # saas, advising on fundraising pitch decks, how to scale effectively, strategy and building an effective sales & marketing engine.

Multiply group

Founder

Jan 2016Present · 10 yrs 4 mos · London, United Kingdom

  • Multiply Group provides strategy consulting focused on growth to VC backed B2B cloud companies and venture capital firms. Helping start-ups to scale efficiently from pre-A through C series funding rounds by:
  • Implementing growth strategies for their sales and marketing teams
  • Aiding senior management in fundraising
  • Installing SaaS metrics across the organization

Newvoicemedia

Senior Vice President Strategy

Nov 2010Dec 2015 · 5 yrs 1 mo · Basingstoke

  • Member of an Exec Team that consistently doubled the business year on year, growing from 32 employees to 300+ in five years and successfully expanding internationally. Led a team of 25 across Strategy, Sales Development, Sales Strategy and Product Marketing. Instrumental in raising $100M+ from investors including, Bessemer Venture Partners, Technology Crossover Ventures, Highland Capital Partners and Salesforce Ventures.
  • Strategy: Fundraising and commercial due diligence; owned Financial Planning & Analysis function; created global GTM strategy
  • Product Marketing: Defining product strategy, messaging framework, competitor analysis program, sales enablement tools, formulating pricing and packaging that doubled ARPU in a year
  • Sales Strategy: Created the model to run the sales and marketing machine, including setting Sales, Marketing and Sales Development targets, resourcing plans, international expansion and commission scheme
  • Sales Operations: Owned boot camp, ongoing sales training, pipeline and cadence reviews. Successfully recruited and ramped 20+ sales heads/year with 80% of reps achieving target within 12 months
  • Sales Development: Created, recruited and led global telemarketing team located in UK, NY, SF and Sydney; inbound and outbound prospecting; consistently generating $3M/month of qualified new pipeline

Mimecast

Strategy Consultant - interim

Mar 2010Aug 2010 · 5 mos

Getronics

Head of Portfolio Development - interim

Nov 2009Mar 2010 · 4 mos

Computacenter

Vendor Development Manager

May 2006Oct 2009 · 3 yrs 5 mos

George p johnson experience marketing

Program Strategist

May 2005May 2006 · 1 yr

Financial times

Business Development and Channel Manager

Feb 2002Aug 2004 · 2 yrs 6 mos

Education

Columbia University

BA

Albuquerque Academy

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