Aug 2023 – Jul 2024 · 11 mos

• Built a global platform based on Machine Learning (ML) models to solve for different use cases - feed pricing automation, reduce under and overbooking, sell premium inventory, amongst others.
• Led customer journey fulfilment - predictive modeling based platform to surface availability of boxes for next 13 weeks on maersk.com (one of the largest websites in the world with > USD 60b annual revenue) and other channels
• Crafted and executed product vision, strategy and roadmap for USD XXX m bottom-line upside– harnessing big data to solve for lost sales & cancellations by 60% while modernizing the landscape (legacy to cloud)
• Worked with data scientists, engineers, software architects, designers and Regions globally to drive change across the enterprise to automate processes

Dec 2022 – Jul 2023 · 7 mos

• New Product Development (NPD) for Pricing automation use cases to a. make pricing more scientific (minimising Spoilage and Spillage), b. reduce response time to market changes.
• Experimented with customer's Willingness To Pay, Pricing curve shapes, Booking Lead Time and Subscription Models while managing Europe's largest trade (USD XXX m annual topline) on the digital platform.

Oct 2020 – Nov 2022 · 2 yrs 1 mo

• Managed Bundled Products growth for USD XXXmn product and growing user base.
• Responsible for growth strategy of Ocean product – scaled annual topline from USD XXX m to XXX m (+70%) in 2 years – used data driven dynamic upward pricing, customer pain points & behavior insights, digital product adoption & VAS upselling– awarded for End-to-End Leadership
• Product lead for Platform and Business teams building internal products to enable efficiencies in ways of working - helping in design, roll-out and adoption of platforms
• Leading digitization of customer interactions through Marketing – achieved volume increase from 2% to 28% via social, emailers, app & dedicated web landing page, regional content, newsletter & chat bot

Sep 2019 – Sep 2020 · 1 yr

• Commercial Planning of North Europe and Mediterranean trades from India, Bangladesh & Sri Lanka (IBS) (annual revenue of USD XXX million) – senior stakeholder management across Region HQ (Dubai) and Centre HQ (Copenhagen) teams to drive market share growth, improve stickiness through VAS bundled offerings, negotiating key client tenders, tracking compliance and competition benchmarking
• Responsible for Product Management of SPOT (industry first digital offering) from IBS to
• the World – growing share of wallet, new customer acquisition, launching product upgrades with Copenhagen Tech team, bundling VAS, improving conversions, drafting marketing schemes, recommending website/app enhancements – received the Western and Central Asia Courage Award for leading the initiative
• Conceptualised and launched digital library within Maersk (project All The Way) – created a Power App for global crowd-sourcing of ideas which can be taken up for growth projects
• Working on digitising processes at physical counters – removing human touch-points through replacement via automated kiosks and online allocation process
• Part of the Commercial Global Leadership Program – CXO level interactions while completing modules on Digital Transformation through Preto-typing at UC Berkeley, USA, Systems Thinking in Nairobi, Kenya and Singapore Management University while implementing an Action Learning Project with NOPE (NGO) in Kenya

Aug 2018 – Sep 2019 · 1 yr 1 mo

• Among the 2 Indians (and 55 Globally) selected for the Go With Maersk Global Leadership Program
• Responsible for managing the Gujarat territory (largest in India worth USD XXX million annual revenue) for Maersk Sales in first rotation
• Responsible for Revenue Management of Intra Gulf Trade through volume and pricing
• Focal for driving initiatives like instant digital booking through e-commerce platform for India, Bangladesh and Sri Lanka cluster, trade finance, store door, value protect, etc.

May 2019 – Jun 2019 · 1 mo · Kenya

• Using Design Thinking, built an expansion plan for the organization keeping in mind the purpose and mission of the NGO.

Jan 2018 – Aug 2018 · 7 mos · Pune Area, India

• Product:
• Conceptualised and initiated ‘Paperless Launch’ - an end to end Digital user experience for the entire customer lifecycle including Augmented Reality (AR) product demos to mitigate the fear of final product aesthetics
• Sales Strategy:
• Responsible for Go To Market Strategy for both new launches and sustenance including
• inventory analysis, differential pricing, EDGE planning and sourcing strategy through channel
• partners – managed launch of a INR 350 cr. project
• Responsible for AOP Planning and devising Value Propositions Q-o-Q to achieve the targets
• Member of the ‘3 Big Ideas’ Team - Initiatives to enhance customer experience and drive
• standardisation across projects through online walk-in forms
• Cross functional alignment with Strategy & Legal to implement centrally driven processes
• Marketing:
• Responsible for allocation and tracking of marketing budgets for campaigns based on target
• bookings, leads required and conversion rates, and optimization of media spends for ATL and
• BTL activities for launches and sustenance activations
• Identification of micro-markets for future growth and recommendations on products based on
• primary research including USP identification
• Sales and Business Development:
• Managing sales (channel, direct, corporate, cross and international) of six projects across the Pune portfolio worth INR 1200 cr. annual business value
• Brought 50 Channel Partners on-board through outreach to forge partnerships for projects across Mumbai and Pune

Jun 2017 – Dec 2017 · 6 mos · Pune Area, India

• Marketing:
• Developed a marketing budget based on target bookings, leads required and conversion rates and optimized media spend for ATL and BTL activities for an INR 100 cr. project
• Sales strategy:
• Analysed inventory to supplement formulation of a Go To Market strategy for an INR 100 cr. project, including sourcing strategy for customers through channel partners
• Worked with senior leadership on a pricing strategy factoring in components like Basic Sales Price, Preference Location Charge, Floor Rise Charge, etc.
• Sales:
• Negotiations with clients followed by closing of leads for direct sales
• Reached out to a network of around 50 partners for expanding reach for market penetration and fostering partnerships for future projects through empanelment
• Business Development:
• Developed an automated dashboard to study the six year absorption price trends to ascertain business viability of micro-markets and supplement business plans
• Analysed offering to customers–amenities, PLC, floor rise, etc. for competitor bench-marking
• Conducted a study of business model to bridge the gap between GPL’s and JV Partner’s expectations
• Identified micro-markets for future growth and recommended products based on primary research
• Strategy:
• Prepared the launch timeline of a project by liaising with various stakeholders (design, operations, sales and marketing, legal, government relations, business development, strategy)
• Developed an automated dashboard for generating comparative area statements for various jurisdictions

Oct 2016 – Oct 2016 · 0 mo

• Selected as the Commissioner from a batch of 162 students for the annual Sports and Marketing festival of the University, United Warriors’ League IX
• Headed a team of 23 people and managed around 150 players to successfully conduct the event
• Conceptualised and organized UWL for Kids, a sports event for NGO kids, for the first time ever

Aug 2016 – Aug 2016 · 0 mo · Hong Kong

• Through plenary sessions, panels, keynotes, workshops, and case studies, the conference provided valuable opportunities for discussion about challenges and trends in the international landscape. The conference brought together undergraduate and graduate students to interact with a distinguished group of speakers from across the globe.
• ● Exchanged viewpoints with delegates in a rigorous forum for dialogue on international and regional issues vital to Asia.
• ● Established connections with global and regional leaders in the field of business and the world economy
• ● Among the top 10 teams in a case competition organized by Deloitte

Jun 2016 – Jun 2016 · 0 mo · Chandigarh Area, India

• Worked on a project in FMCG industry wherein Accenture Strategy was looking to increase the process efficiency of one of the flagship programs of their client.
• Provided recommendations from field visits helping the company in improving the effectiveness of the client's program

May 2016 – Jul 2016 · 2 mos · New Delhi Area, India

• Target segment analysis for a newly launched GIS product and listed a few prospective clients based on findings
• Recommendations based on adaptability analysis for a better conversion ratio and click-through rate
• Reached out to over 120 prospective clients and converted a few as trial customers for the new upgraded product

Apr 2016 – May 2016 · 1 mo · Bengaluru Area, India

• Study of internal and external parameters (commercial intensity, T&L, etc.) to provide visibility to uncaptured numbers
• Identification of critical data from the raw data for geographies across Africa, India and ASEAN regions
• Development of automated dashboards to reduce time taken for decision making from 240 minutes to 10 minutes
• Management of dashboards week on week to keep track of parameters – sales, bookings, backlogs, etc.

Jul 2015 – Mar 2017 · 1 yr 8 mos

Jul 2015 – Feb 2016 · 7 mos

• Coverage of corporate and non-corporate events related to MBA(IB) program at IIFT in print and online medium
• Responsible for handling IIFT’s official blog, Twitter handle and InsideIIM accounts

Dec 2014 – May 2015 · 5 mos · Chandigarh Area, India

• Coordinated the activities of 60 members by organizing regular General Body Meetings and team building activities
• Conducted recruitments for the incoming batch
• Introduced informal sessions to discuss challenges faced during the GBMs

Jul 2014 – Jul 2014 · 0 mo

• Managed the Hospitality requirements for the five day long event
• Gave a presentation on the clubs and their activities to the incoming batch of 400 people

Jan 2014 – Jun 2014 · 5 mos · Lucknow, Uttar Pradesh, India

• Awarded the Best Project award among the batch of Industrial Trainees
• Lean Six Sigma project on elimination of fouling of shock absorber with its own bracket
• Value Stream Mapping of a complete assembly line right from the entry CRS gate to the dispatch point
• Kaizen events targeting improvements in stores and on use of vehicles

Jul 2013 – Mar 2014 · 8 mos

• Marketing
• Responsible for reaching out to sponsors from the tricity – Chandigarh, Panchkula and Mohali
• Managed a team of 25 people for the festival
• Public Relations
• Responsible for managing all communications for the festival
• Contributed articles for the festival for both internal and external communication
• Managed a team of 10 people

May 2008 – Jun 2008 · 1 mo · Chandigarh Area, India

• Among the top 40 students selected for the Catch Them Young (CTY) program
• Training on Exposure to Software Development - steps followed for development of software including basics of the models used