Oct 2023 – Jun 2025 · 1 yr 8 mos

• Leading a team of 8 analysts to drive platform growth and enhance restaurant partner experiences through innovative frameworks and self-serve products.
• Developed Insights suite of 6 Power BI dashboards for restaurant partners and account managers, providing insights on growth strategy, competitive benchmarking, menu quality, and effective restaurant onboarding to enhance decision-making
• Designed and implemented the Menu Score framework, enabling objective assessment of menu health, delivering targeted improvements that boosted menu quality
• Built the Swiggy Seal framework, utilizing 7M customer reviews to assess restaurant hygiene, delivering actionable insights on contamination prevention, optimal cooking, and packaging quality
• Helped in launching various products on Swiggy vendor app. Defined instrumentation requirements, built data pipelines, optimized performance through experiments and analyses
• Launched RX Awards for driving RX CX engagement. Built data driven framework for categories and brand nominations and engineered data pipelines to power the voting journey on the app

Nov 2021 – Sep 2023 · 1 yr 10 mos

Nov 2019 – Nov 2021 · 2 yrs · Gurgaon, India

• Led 4 analysts in developing analytics infrastructure and conducting in-depth analyses to identify optimization opportunities and to improve key metrics and operational efficiency
• Optimized TV Ads campaigns, identifying high-ROI channels/shows leading to and 11% reduction in cost per spot and 19% increase in traffic
• Achieved 2X annual growth in monthly owner supply by addressing product, digital marketing, and calling agent productivity gaps; developed R shiny based panel for real-time user engagement
• Developed Market Hotness Index to highlight real estate trends, aiding news reports and empowering buyers and sellers with informed decisions

Dec 2018 – Nov 2019 · 11 mos · Gurgaon, India

Jun 2017 – Nov 2018 · 1 yr 5 mos · Gurgaon, India

• Part of Financial Planning and Analysis team of leading legal service provider firm in US
• Led various strategic initiatives for pricing the products to generate $14M annual revenue
• Generated an incremental revenue of $1M from previous year by rationalizing the discount of customers based on their consumption of products, attrition risk and appetite to take on additional price increase. The same methodology was adopted by other divisions of the company
• Incorporated linear regression and logistic regression models to calculate the optimum price for 200k+ existing customers and to predict customer attrition
• Conceptualized the brand dynamics of eroding customers and estimated prospects for existing customers by identifying opportunities for upsell/cross sell

Aug 2015 – May 2017 · 1 yr 9 mos · Mumbai Area, India

• Working in different stages of Data Warehousing life cycle like requirement gathering, ETL design and development for various business intelligence and data integration projects
• Created data model to develop an efficient and robust data Integration system for the company database which will replace the existing method of manual transfer
• Designed and developed the Platform Migration Tool to transform the ETL code from one tool to another

Dec 2013 – Dec 2013 · 0 mo · Ahmedabad

• Analyzed GPS data of cabs to improve the operational efficiency of the company by 10%
• Developed strategy for repositioning of cabs to reduce dry run by 17%; improving response time to customers
• Optimized the number of depots and cars required based on the demand at different places in the city