Apr 2024 – May 2025 · 1 yr 1 mo · India · Hybrid

• Led UX/UI design and user journey mapping using Figma, Photoshop, and Adobe XD, resulting in a 22% improvement in user retention.
• Integrated user feedback and analytics to iterate design solutions, boosting task success rates by 20%.
• Designed responsive web apps with Tailwind CSS and Bootstrap, increasing mobile responsiveness by 45% and enhancing cross-device consistency.
• Developed interactive wireframes and high-fidelity mockups with Figma, Illustrator, and Lottilab animations, reducing development time by 25% through clear visual validation.
• Conducted user research and stakeholder interviews, reducing project rework by 18% through well-aligned requirements.
• Built scalable design systems and reusable UI components with HTML, CSS, and JavaScript, reducing UI inconsistencies by 40%.
• Optimized front-end performance, achieving a 50% boost in page load speed and improved Core Web Vitals scores.
• Converted designs into dynamic HTML templates and developed HubSpot landing pages, leading to a 15% increase in lead conversion rates.
• Participated in Agile sprints and cross-team planning, helping reduce design-to-development turnaround by 30%.
• Achievements
• Improved accessibility with WCAG-compliant design, enhancing usability and inclusivity across all platforms.
• Utilized Framer and Canva for rapid prototyping, speeding up stakeholder approvals by 20% with polished presentations.
• Integrated CMS platforms like WordPress and Webflow, improving content update efficiency by 35% and supporting scalable content workflows.

Oct 2021 – Mar 2024 · 2 yrs 5 mos · India · Hybrid

• While based in Surat, India, I work closely with teams across South Africa and Europe for international clients, contributing to high-impact design projects in sectors like B2B and SaaS.
• Boosted design-to-development handoff efficiency by 30% through Figma prototypes, mock-
• ups, and wireframes, interface design accelerating go-to-market speed.
• Improved design approval rates by 40% through creative mood boards, collaborative
• brainstorming, and visually impactful UI.
• Leveraged Adobe Creative Suite (Illustrator, Photoshop, XD) to streamline visual design
• elements—typography, color palettes, iconography—cutting visual inconsistencies by 35%.
• Built high-performing, responsive, and SEO-optimized websites across 15+ industries, increasing organic traffic by 50% and boosting conversion rates by 20%.

Mar 2016 – Oct 2021 · 5 yrs 7 mos · India · Hybrid

• While based in Surat, India, I work closely with teams across South Africa and Europe for international clients, contributing to high-impact design projects in sectors like B2B and SaaS.
• Developed dynamic UI components with JavaScript and jQuery, improving mobile engagement by 40% through user-centric problem solving and efficient interaction patterns.
• Designed responsive web apps with Bootstrap and Custom framework, increasing mobile responsiveness by 45% and enhancing cross-device consistency.
• Using Photoshop created design assets resulting in a 22% improvement in user retention.

Sep 2015 – Mar 2016 · 6 mos · Surat, Gujarat, India · On-site

• While based in Surat, India, I collaborate with international clients from the UAE, the US, and Europe, translating their business goals into intuitive, high-performing digital experiences.
• Created wireframes and prototypes for client projects, ensuring seamless user flows, leading to a 15% increase in project approvals.
• Designed and developed eCommerce websites using WordPress, Beaver Builder, and
• Elementor, improving website speed by 50%.
• Worked closely with stakeholders and developers to align design strategies with business goals, increasing project completion efficiency by 25%.

Sep 2012 – Aug 2015 · 2 yrs 11 mos · Surat, Gujarat, India · On-site

• While based in Surat, India, I collaborate with international clients from Australia, the UAE, the US, and Europe, translating their business goals into intuitive, high-performing digital experiences.
• Designed and developed dynamic websites, improving page load speed by 70%.
• Created engaging user interfaces based on user-centric methodologies, leading to a 30%
• increase in user engagement.
• Produced 50+ visual identities, marketing materials, and advertising graphics for private clients, encompassing logos, icons, product packaging, business cards, email designs, and social media templates.

Sep 2012 – Aug 2015 · 2 yrs 11 mos

• Designed high-performance, user-centric websites and delivered 50+ branding and marketing assets, graphics design, increasing engagement by 30% and improving page speed by 70%