Aug 2023 – Apr 2025 · 1 yr 8 mos · Remote

Jan 2023 – Dec 2023 · 11 mos

• CAUSL is a Product Measurement Consultancy. We specialise in helping our clients build and execute a measurement strategy that connects their product initiatives to actual business goals. Our approach ensures that they have all the tools they need to deliver measurable ROI and drive sustainable growth!
• We can help you with:
• Performing a tracking audit, creating a tracking plan and helping with execution
• Building a measurement strategy that helps you identify key metrics and KPIs
• Supporting with self-serve and reporting capabilities
• Delivering behavioural & causal analysis to help you understand the impact of your efforts
• Creating or enhancing your experimentation programme
• Building a pricing strategy
• Developing and executing an event tracking plan
• Fractional Product leadership
• Identifying future risks and opportunities
• Contact me to setup a short call about how we can help your team.
• www.causl.co.uk

Aug 2022 – Nov 2022 · 3 mos

Jul 2021 – Aug 2022 · 1 yr 1 mo

May 2020 – Jul 2021 · 1 yr 2 mos · United Kingdom

Apr 2019 – May 2020 · 1 yr 1 mo

Aug 2017 – Mar 2019 · 1 yr 7 mos

Jan 2017 – Jul 2017 · 6 mos

• Managed 3 teams
• customer analytics
• digital analytics
• reporting and descriptive analytics

Dec 2016 – Present · 9 yrs 5 mos

• https://www.meetup.com/London-Conversion-Rate-Optimisation-Analytics-Product/
• Slack Join link: http://bit.ly/crapslack1
• This is not a job just a place for a bunch of like minded people to get together and share ideas and thoughts on CRO, Analytics and Product.
• Everyone is welcome, no sales pitches are allowed but talking and networking is encouraged.
• I'm always looking for speakers so if you have something to share please do get in touch.

Feb 2016 – Jan 2017 · 11 mos · London, England, United Kingdom

Mar 2014 – Feb 2016 · 1 yr 11 mos

• Managing the web analytics and optimisation for the PhotoBox group.
• Tasks include:
• AB Testing
• Conversion optimisation
• Harmonisation of all PhotoBox sites
• User Journey analysis and recommendations
• Ownership of the analytics roadmap
• Overseeing the SEO for the group
• Conversion Rate forecasting along with device performance
• Ownership of mobile figures including apps

Jul 2012 – Mar 2014 · 1 yr 8 mos

• Conversion optimisation through landing page and user journey testing (AB-Testing), resulting in reduced bounce rates, increases in new member/customer rate, improved time on site, higher AFO.
• Examples include a full acquisition mobile/tablet user journey.
• Responsive design landing page testing for mobile and tablet.
• Core product user journeys across the UK and new markets.
• Onsite analytics through Omniture to identify and solve issues.
• Running next page analysis and fall out reports.
• Keyword performance.
• Geo performance to run targeted PPC campaigns.
• PPC account management for the UK/Australia/New Zealand/Moonpig
• Expert in Google Adwords and Bing Ads.
• Third party tracking software, Keyade and Ignition One.
• Managed the migration from Ignition One to Keyade.
• Relationship management with both tracking providers to ensure training and business requirements were met as well as a seamless transition to prevent performance disruption.
• Building all SEM, Display, SEO, Affiliate and Acquisition reports to allow less time reporting and more time analysing.
• Complete Mobile and Tablet customer journey management.
• Focussing on front end traffic, clicks, bids, ad copy and keyword creation.
• Site centric testing on responsive pages, m-studio journeys and app downloads.
• New market launches.
• Complete launch of PhotoBox Australia and New Zealand to learn fast and adapt quickly whilst driving efficient converting traffic.
• Google Analytics – Moonpig
• Optimising PPC account through keyword site-centric performance.
• Competitor analysis through Hitwise, Google Adwords and SEO performance.

Jul 2011 – Aug 2012 · 1 yr 1 mo · London Area, United Kingdom

• Client management within the retail, health insurance and car hire sectors.
• Tasked with driving and delivering sales within a target ROI and CPA.
• This was achieved through manual and automated bid management, account restructures, landing page and ad copy testing.
• Providing excellent client servicing and creating new business strategies for PPC campaigns.
• Leading weekly conferences to discuss results and holding monthly/quarterly presentations of account performance with clients and other stakeholders.
• Bringing all my accounts in line with best PPC practises and creating a restructure plan to gain further efficiencies within each account.
• Managed a team of PPC Executives and Interns to deliver results, providing training on search platforms, tracking software (such as Kenshoo, Dart Search and Ignition One), PPC theory and Google Analytics.
• Looking after and managing budgets ranging from £10,000pm to £100,000pm.

Apr 2010 – Jul 2011 · 1 yr 3 mos

• Managing PPC campaigns for multiple clients across a number of verticals including: Travel, Healthcare, Recruitment, Gambling and Motoring.
• Working with Google Adwords, Microsoft Adcenter and Yahoo Marketing Solutions.
• Building keyword lists and writing ad copy.
• Daily, weekly and monthly reporting.

Oct 2004 – Mar 2009 · 4 yrs 5 mos