Apr 2022 – Present · 4 yrs 1 mo

• Responsibilities:
• Building and launching digital products across multiple channels & mediums like web, mobile & web apps, smartphone, and tablets, that would maximize the product value that are aligned with the product strategy.
• Managed cross-functional team and stakeholder communication, and oversaw product development from inception to implementation.
• Iteration Planning - Creating a priority list of features to be built next in the product development life cycle based on Business and UX priorities.
• Ensuring adherence to product management schedule to maintain efficient workflow.
• Setting-up periodic status update check-ins regarding product optimization and process improvements, to ensure Sprint releases are on-time.
• Leading a team of 4 full-time employees to ensure smooth day-to-day operations of the products.
• Key Achievements:
• The latest digital product (content consumption and e-Com website & App) has a registered user base of 1.3L and a DAU of over 5K. Earned net revenue of around Rs. 90L within a period of just 1 year of its launch.
• Launched an extremely successful, one of its kind product www.admissiontree.in that successfully processed 80K+ applications and generated revenue of about Rs. 1.5Cr in less than 3 years.
• Launched 2 Chatbots, built in-house, to address the FAQ for the HR Deptt and the IT Helpdesk that reduced the calls to the Helpdesk by about 27%.
• Launched over 20+ digital products for the group in 7 years.
• Other projects include websites & apps of Desh, Sananda, Anandamela, Anandalok, Anandapublisher, Headword, Kips, Ananda Bharati and many more.

Mar 2014 – Apr 2022 · 8 yrs 1 mo

• Responsibilities:
• Launch digital products across multiple channels & mediums like web, mobile & web apps, smartphone, and tablets.
• Manage cross-functionally with Technology Development teams, User Experience teams, Marketing and Sales teams to identify and deliver new product solutions and enhance existing portfolio.
• Create a priority list of features to be built next in the product development life cycle based on Business and UX priorities.
• Ensuring adherence to product management schedule to maintain efficient workflow.
• Setting-up periodic status update check-ins regarding product optimization and process improvements.
• Key Achievements:
• The latest digital product (content consumption and e-Com website & App) earned a net revenue of around Rs. 40L over a period of just 4 months
• Launched an extremely successful, one of its kind product www.admissiontree.in, that generated revenue of about Rs. 90L in less than 2 years
• Launched 2 Chatbots, built in-house, to address the FAQ for the HR Deptt and the IT Helpdesk that reduced the calls to the Helpdesk by about 27%.
• One of the websites (www.unishkuri.in) recorded a 4.5X increase in page views
• Launched over 20+ digital products for the group in 7 years

Aug 2013 – Feb 2014 · 6 mos · Greater Kolkata Area

• Marketing and Sales:
• o Corporate Business Development & Service Development.
• o Planning and implementation of pre and post Brand launch promotional activities viz. On & off premise promotion, sourcing POS Promotions, OOH Medias, print and radio for brand building and market development for client.
• o Preparing ATL and BTL campaigns and tracking the impact, and reporting back to the client.
• Arranging PR activities like press conference, one on one meeting, select briefing, press releases etc. on behalf of the client.
• o Conceptualizing, planning and execution of innovations in terms of OOH and BTL.
• o Build business pipeline, nurture and grow new client accounts.
• o Lead role in business development, generating revenue with the help of team.
• o Achieve the revenue and receivable targets for the practice for attainment of company’s business targets and profitability.
• o Create market opportunities demand for the corporate products meeting up the gross revenue / profit margins ensuring the healthy performance index for the division.
• o Manage new recruitment and retention of the team.
• Customer Relationship:
• o Manage client relations, client calls and build business pipeline along with managing project budget and cost.
• o Creating customer loyalty for business generation and re-generation through existing accounts.
• o Generating referral leads.
• Branch Operations:
• o Looking after the deliverables.
• o Coordinating between different departments – Sales , operations , accounts, admin etc.
• Working towards team building and people motivation.
• o Guide and mentor the corporate sales team and help them grow and deliver as per the defined targets / KRA’s and KPI’s
• o Set team targets/goals/assignments; ensure proper work allocation and productivity analysis for the team.

Jan 2012 – Mar 2013 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Working as a Business Manager, heading the Sales & Marketing, division for Southern region.
• Conceive & develop business strategies to enhance market sales and share.
• Manage and coordinate all marketing, advertising, merchandising, sales, and promotional
• activities.
• Conduct market research to determine market requirements for existing and future products.
• Analysis of customer research, current market conditions and competitor information.
• Develop and implement marketing plans and projects for new and existing products.
• Support internal controls and procedures to manage cost and maximize profitability.
• Represent the company and develop ties with potential clients in trade shows and
• conferences.
• Implement sales scheduling, oversee loss prevention curriculum.

Jan 2010 – Dec 2011 · 1 yr 11 mos

• While in Tech Mahindra, I worked as a Service Design & Architect (SDA) for BT Global Services' Repeatable Solution – MobileXpress.
• British Telecom (BT) is one of the biggest giant of communication industry in UK. It is a leading supplier of telephony, broadband and subscription television services in the UK, with over 18 million customers and has operations in more than 170 countries. BT was seeking to move many of its Legacy Products (collectively called as the Repeatable Solution Products) from the legacy systems to the new and upgraded Platform.
• My responsibility was to help in the transition, by having frequent and regular interaction with the Business Line People to understand the Business Requirements and defining entire business process and then Capturing the Business Requirements in form of Use Cases / User Stories and Use Case Diagrams according to the business needs. I was also responsible for Defining Business Process Architecture and designing ‘To-Be’ Business Process Flows, for all key areas, ensuring that the RTF and CTs for each of the processes are maintained, whilst in parallel eliminating re-work and minimising end to end operating costs.
• My day to day activities included, but were not limited to:
• Gathering and Analysing business requirements, Conducting Gap Analysis, Rapid Impact Analysis and Operational Impact Analysis. Conducting CFT (Cross Functionality Team) calls with various teams and working on the solution. Preparing Use Cases, Reviewing Test Cases prepared by the Testing Team and providing inputs and support to the Testing team during UAT and ORT. UAT coordination in the UAT phases assisting the business users with the functional requirements and the applications/systems knowledge transfer. KT sessions to the offshore team for knowledge acquired from the systems understanding through client interactions. Conducting process walkthrough for Clients, Stakeholders and Operational community.

May 2008 – Jan 2010 · 1 yr 8 mos

• During my brief stint in Satyam (now acquired by and known as TechM) I worked in the capacity of a Business Analyst with EMRI as the client. The primary deliverable of the project was to implement a Management Dashboard for the Higher Management of EMRI.
• EMRI is a pioneer in Emergency Management Services in India. It handles medical, police and fire emergencies through the "108 Emergency Service". EMRI's operation is divided into several "FLCBs" (Full Life Cycle Businesses) led by several "FLCLs" (Full Life Cycle Leaders) who are responsible for the day to day operations of their respective businesses. "Mission Control Centre" was an application which was to enable these FLCLs as well as the top management to monitor and control the day to day performance of all these businesses, giving them an insight into the KPIs of the business.
• My responsibility, as a Business Analyst, was to interact with the FLCLs (the primary stakeholders) for understanding and analysing their respective FLCBs, know their KPIs, understand how the KPIs were captured and measured, help them benchmark their KPIs and finally help build a dashboard that would reflect these parameters in a visual format to the management for a quick decision making.
• My day to day activities included, but were not limited to
• Frequent interaction with the business users for understanding and analysing the business requirements and thus documenting them as Use Cases / User Stories.
• Implementing enhancements in the applications and providing functional support to the team whenever required.
• Acquired in-depth functional knowledge on the applications and their workflow and created User Manuals.
• Preparation of Functional Description Document.
• Give the customer the know-how (walk-through) of the application and operate on customer’s behalf for 30 days after software deployment.