Jul 2024 – Oct 2024 · 3 mos · Lahore, Punjab, Pakistan · On-site

Oct 2022 – Oct 2023 · 1 yr · Pakistan

• Savepakistan.crypto is a crypto fundraising initiative created by web3 professionals to raise funds to provide emergency relief goods to people affected by floods in Pakistan. The initiative is supported by professionals from Unchain Fund, Tayaba Organisation and climate activists worldwide. With its relief efforts in Mirpurkhas, Savepakistan.crypto, in collaboration with Tayaba.org, has helped over 200 families (approximately 2100 people) by providing 200 ration bags and 70 H2O Wheels.

Jun 2022 – Present · 3 yrs 11 mos · Greater London, England, United Kingdom

• Member of the advisory board, advising on the overall direction and strategy, partnerships, and marketing for the business school.

May 2022 – Present · 4 yrs · Barcelona, Catalonia, Spain

• ETHBarcelona is a community-led passion project about the Ethereum blockchain, cryptocurrency and decentralization that celebrates the community and its values. It focuses on education, innovation, art, and creating positive social impact.
• The goal is to give people the tools they need to further their knowledge in blockchain technology, as well as learn how to build projects that can make an impact on society.

Feb 2022 – Sep 2022 · 7 mos

• ● Communications Strategy
• ● Content Creation (Blog, social media, video)
• ● Growth Campaigns (work with community builders, events, creators, and social impact teams)
• ● Coordinate team of freelance writers
• ● Lead a team of over 34 members to appropriate projects, sub-teams, and tasks
• ● Coordinate key communication team processes (content creation, review)
• ● Create and execute strategies for getting onboard more KOLs and community members that can help with content creation.

Oct 2021 – May 2022 · 7 mos · San Diego County, California, United States

• Advised the marketing team on pre-launch brand awareness campaigns and devised a long-term strategy for brand awareness and growth.
• Streamlined the company’s marketing vision and increased focus on community engagement, social media and UGC.
• Aligned the marketing goals with the strategic goals of the company

Mar 2021 – Apr 2025 · 4 yrs 1 mo · City Of London, England, United Kingdom · On-site

• A token growth firm specializing in IEO, IDO, and secondary exchange listings, KOL management, and partnerships.

Dec 2020 – Dec 2021 · 1 yr · Lagos State, Nigeria

• Busha is one of the largest Cryptocurrency exchanges in Africa. It is a digital assets platform based in Africa aiming to drive mainstream acceptance and usage of crypto and digital assets for financial services in Africa, and connecting to larger markets globally.
• As the impact advisor, I spearheaded the company’s campaign that highlighted the social impact of Blockchain. The campaign was an information-based campaign that focused specifically on how Blockchain offers a complete tamper-proof solution where value can be transacted globally without structural inhibitions.
• Closely worked with the founders of the exchange on a business strategy that focused on using blockchain technology for social good and highlighted the company’s vision of ‘Crypto For Good’ using an omni-channel marketing approach
• Identified the need to work on the mission of providing availability and equality of opportunities to access financial services especially in Africa and developed a strategy to improve financial inclusion across the country.
• Analyzed and advised on the areas needing improvement for the creation of a sustainable business model to ensure a smooth pre and post-launch phase.
• Closely looked at market development and penetration strategies for the exchange and advised the marketing team on strategies for new market development.

Mar 2020 – Jul 2020 · 4 mos · Greater London, England, United Kingdom

• Co-founded an emergency response initiative in the UK during the times of COVID-19. The initiative aimed to provide fresh and hot meals to frontline workers, especially the NHS staff.
• Came up with a solution to a growing ‘food crisis’ amidst the pandemic and led the operations and marketing throughout the campaign to ensure a seamless structure of identifying and fulfilling needs.
• Created a structured workflow by getting onboard volunteers and creating different departments to increase efficiency and implemented lean operations methodology to fast-track the campaign logistically. This gave us more time to focus on scaling the campaign.
• Earned the support of celebrities like David Beckham and international press including BBC, Sky News, ITV, The Telegraph.

Nov 2018 – Jul 2019 · 8 mos · London Area, United Kingdom

• Elected Post Graduate Students officer and a trustee at the LSESU. Representing and voicing the concerns of over 65% of the student population at the London School of Economics.

Jun 2016 – Present · 9 yrs 11 mos · Lahore, Pakistan

• Founded Tayaba Organization, an initiative that aims to help water deprived families in Pakistan by providing them with our innovative H2O wheel that carries up to 40 litres of water.
• Leveraged the use of NFTs and launched the first NFT fundraiser for a not-for-profit organization and sold NFTs worth 2 million PKR on International Charity Day.
• Worked with impoverished rural communities to help improve access to water, freeing up more time for education, household tasks and food production. Also impacted the health of women and gender inequality in rural communities of Pakistan.
• Our efforts were lauded by the Ministry of Water Resources, Pakistan and Tayaba Organization was also recognized by the Prime Minister of the UK, Boris Johnson. The organization was awarded the Points of Light Award for the Year 2021.

Jul 2013 – Aug 2018 · 5 yrs 1 mo · London, United Kingdom

• Recognized the need for a firm that offers business solutions to companies experiencing challenges in growth through extensive market research in the United Kingdom and Africa.
• Created and led a team of skilled individuals to provide services including website and app development, growth hacking, formulating and implementing marketing strategies and providing recruitment solutions.
• Spearheaded the business development campaign of the agency and successfully closed several high profile clients in the United Kingdom, Africa and the United States.
• Helped our clients expand locally and globally and increase their sales and revenue by providing them marketing, recruitment, business development and growth hacking solutions.

Jan 2010 – Jun 2011 · 1 yr 5 mos · London Area, United Kingdom

• Instructed and assisted first-year students with queries and problems they had for the module Quantitative Research Methods (Statistics)
• Invigilated tests and supervised and marked presentations the students were required to prepare
• Helped to plan lessons and prepare teaching materials
• Evidence of strong communication, self-confidence and interpersonal skills as the role involved interaction with other course tutors, seminar demonstrators and the students themselves