Aug 2014 – Mar 2017 · 2 yrs 7 mos · Gurgaon, India

• Increased visits on storefront by 20% by analyzing channel wise traffic analysis
• Led merchandising for projects such as exclusive launches, brand tie-ups and promotional events
• Streamlined and fixed the nomenclature of mobiles & mobile accessories for better visibility, search and consistency across the category
• Manage new product uploads as per correct product descriptions, specifications, price point, inventory
• Defined and developed content guidelines to ensure the quality of new listings & decrease queries
• Successfully executed exclusive launches of brands: Samsung, Apple, Micromax, HTC, Panasonic,Sony, LG and many other tier-2/tier-3 brands
• Improved SEO and internal search visits by 10%, by working closely with search team
• Ownership of new project like MLN , Improve content sheet for listing ,Smart content for all smart phones , Brands authentication for all existing sellers etc.
• Plan and executive all banners and campaign (HTML) , Newsletters etc creation.
• Worked on customer query related of product’s details and implemented same in tech specs & highlights and able to decrease query by 99%
• Coordinate with sellers and help them for bulk upload, prices & inventory update etc.
• Coordinate with pricing team to maintain competitive prices in deal days.
• Analyzed assortment gaps through competitor’s site and shared with BD team.
• Responsible & coordinate with AM team to manage all fulfillment product’s specification so that there would not be any issue to enter products in warehouse.
• Identify unauthorized sellers against all branded products and shared with team to remove them.
• Use many panels to track all reports like tableau, Veronica, pentaho etc.
• Worked with category head to delist all non-performance & fake uploads from site so that best products would be display.
• Take all responsibility in sale days for QC of product’s details like inventories, prices, products specs.

Aug 2012 – Aug 2014 · 2 yrs · Gurgaon, India

• Managed the catalog for categories and recommending new sub categories as per e-commerce dynamics
• Ensured end to end category development – catalog uploads and management, category structure fixes to enhance navigation.
• Negotiated with the brands/brand aligned vendors & deciding upon the best commercials. Sourcing and procurement of categories as per the merchandising rolling plan
• Built strong relationships with clients and ensured they received the best ROI by creating a media-mix efficiently
• Developed/sustained the existing network, ensuring timely and cost effective deliverables
• Appraised 3 lateral changes on the basis of performance
• Implemented of attractive and innovative onsite display technique
• Planned and executed of various promotions with an eye on detailing

Feb 2010 – Jul 2012 · 2 yrs 5 mos · Gurgaon, India

•  Analysing The Weekly and Monthly reports.
•  Responsible for preparing MIS Report.
•  Maintaining the data.
•  Maintain trackers for agents, any SMS Blast for blackberry services.
• Provides First Label Troubleshooting of Blackberry Technical Issues (Like Local Network Issue/Browsing Issue/Mailing Issue/Email Configurations etc.)Maintain Blackberry handset replacement cases data & co-ordinate for the same for issue new.

Aug 2008 – Dec 2009 · 1 yr 4 mos · New Delhi Area, India

•  Data distribution to tally caller by loyalty system for sales of Hotel Membership card.
•  MIS Preparation of daily sales of Membership card.
•  Members report preparation & updating in Loyalty system.
•  Dispatch package tools & documents to Members by Courier & collect package fee.
•  Point of sales – Members foods details update in loyalty system about status of members visit.
•  Company Commission Report, Staff Salary report, P & L Report, Patty Cash report, etc preparations.
•  All the MIS & Report sent to seniors on daily basis.
•  Maintain all working files (hardcopy & softcopy report) properly.

Aug 2006 – Jun 2008 · 1 yr 10 mos · New Delhi Area, India

• MIS Preparation - Collections, Allocations, Customer’s Feedback, etc
• Support Team for Customer’s Feedback data preparation on the behalf of field executive remarks.
• Preparation Cheque, Cash Annexure of collection for deposit in Bank.
• Receipt book distribution to field executive & responsible for pick-up & deposit.
• Audit all collected payment on the behalf of receipt books & Allocations data.