Bill Brock

CEO

Nashville, Tennessee, United States21 yrs 2 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Built Avocado OS, revolutionizing embedded Linux for AI.
  • Scaled Very to $20M+, streamlining hardware development.
  • Expert in managing complex hardware and software integrations.
Stackforce AI infers this person is a SaaS and Embedded Systems expert with a focus on hardware integration.

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Skills

Core Skills

Embedded LinuxFleet ManagementNvidia Jetson

Other Skills

Yocto ProjectPhysical AIRaspberry PiBSP integrationOTA updatesObservabilityComputer SimulationsPythonHigh Performance ComputingProgrammingSoftware DevelopmentWeb DevelopmentC++LinuxDatabases

About

Every hardware team faces the same impossible choice: spend 18 months building infrastructure, or ship a product that won't scale. Hardware evolves every 6 months, but product development cycles take 2 years. By the time teams stabilize their Linux stack and integrate the BSP, the next generation of silicon is already shipping. At Peridio, we've built the operating system for Physical AI. Avocado OS is our AI-native, production-ready embedded Linux runtime—supporting NVIDIA Jetson, Qualcomm, NXP, and Raspberry Pi. Combined with Peridio Core (our SaaS platform for OTA updates, fleet management, and observability), we help hardware teams launch products 10x faster. Teams using Peridio ship production-ready devices in weeks, not years—with pre-built validated vendor stacks, battle-tested OTA infrastructure, and long-term support built in from day one. I'm an engineer by trade and a builder at heart. I built and scaled Very (hardware services company) to $20M+ where I witnessed firsthand how legacy Yocto workflows and bespoke BSP integration work delay launches and kill startups. Prior to that, I spent a decade in simulations and high-performance compute. BS in Applied Mathematics, MS in Computational Engineering.Our customers include leaders in security systems, computer vision, industrial IoT, and consumer electronics. I host the Beyond the Bench podcast, and am a proud husband, father of two, and love Tennessee. Titan up! want to connect? → https://meetings.hubspot.com/bill-brock/peridio-intro-linkedin

Experience

21 yrs 2 mos
Total Experience
3 yrs 3 mos
Average Tenure
4 yrs 3 mos
Current Experience

Peridio

CEO, Co-Founder

Jan 2022Present · 4 yrs 3 mos

  • The Operating System for Physical AI.
  • We provide production-ready Linux (Avocado OS) and management infrastructure (Peridio Core) that collapses 24-month hardware development cycles into weeks.
  • What we do:
  • Avocado OS: AI-native embedded Linux runtime for NVIDIA Jetson, Raspberry Pi, NXP, Synaptics, and Renesas. Pre-built validated stacks. Pre-configured BSPs. Zero dependency hell
  • Peridio Core: Production-grade OTA updates, fleet management, secure remote access, and observability built for embedded teams
  • Long-term support (LTS): CVE patching, security updates, and hardware validation
  • Impact:
  • Serving customers in security/vision systems, industrial IoT, and consumer electronics
  • Helping teams skip the 18-month integration tax and ship production-ready Physical AI devices
  • Supporting companies from prototyping through scaling fleets of thousands of devices
Embedded LinuxYocto ProjectNVIDIA JetsonPhysical AIFleet Management

Very

3 roles

COO/CTO

Promoted

Aug 2020Dec 2023 · 3 yrs 4 mos

Embedded LinuxYocto ProjectNVIDIA JetsonFleet Management

VP of Engineering

Promoted

Jan 2017Aug 2020 · 3 yrs 7 mos

Embedded LinuxYocto ProjectNVIDIA JetsonFleet Management

Senior Software Engineer

Mar 2015Jan 2017 · 1 yr 10 mos

Embedded LinuxYocto ProjectNVIDIA JetsonFleet Management

Independent consultant

Software Engineering Consultant

Apr 2014Mar 2015 · 11 mos

  • Engineering and product development consulting services for early-stage companies.
Yocto Project

Lamp post group

Software Engineer

Oct 2013Mar 2014 · 5 mos · Chattanooga, Tennessee

The university of tennessee at chattanooga

2 roles

Computational Engineer - SimCenter Enterprises

Aug 2011Sep 2013 · 2 yrs 1 mo

Graduate Research Assistant - Computational Engineering

Jan 2009Aug 2011 · 2 yrs 7 mos

Market america

Software Engineer

Jan 2008Jan 2009 · 1 yr · Greensboro--Winston-Salem--High Point Area

Technology projects

Software Engineer

Jan 2005Jan 2008 · 3 yrs · Greater Chattanooga

Education

The University of Tennessee at Chattanooga

MS — Computational Engineering

Jan 2009Jan 2011

The University of Tennessee at Chattanooga

BS

Jan 2005Jan 2008

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