Bill Brock — CEO
Every hardware team faces the same impossible choice: spend 18 months building infrastructure, or ship a product that won't scale. Hardware evolves every 6 months, but product development cycles take 2 years. By the time teams stabilize their Linux stack and integrate the BSP, the next generation of silicon is already shipping. At Peridio, we've built the operating system for Physical AI. Avocado OS is our AI-native, production-ready embedded Linux runtime—supporting NVIDIA Jetson, Qualcomm, NXP, and Raspberry Pi. Combined with Peridio Core (our SaaS platform for OTA updates, fleet management, and observability), we help hardware teams launch products 10x faster. Teams using Peridio ship production-ready devices in weeks, not years—with pre-built validated vendor stacks, battle-tested OTA infrastructure, and long-term support built in from day one. I'm an engineer by trade and a builder at heart. I built and scaled Very (hardware services company) to $20M+ where I witnessed firsthand how legacy Yocto workflows and bespoke BSP integration work delay launches and kill startups. Prior to that, I spent a decade in simulations and high-performance compute. BS in Applied Mathematics, MS in Computational Engineering.Our customers include leaders in security systems, computer vision, industrial IoT, and consumer electronics. I host the Beyond the Bench podcast, and am a proud husband, father of two, and love Tennessee. Titan up! want to connect? → https://meetings.hubspot.com/bill-brock/peridio-intro-linkedin
Stackforce AI infers this person is a SaaS and Embedded Systems expert with a focus on hardware integration.
Location: Nashville, Tennessee, United States
Experience: 21 yrs 2 mos
Skills
- Embedded Linux
- Fleet Management
- Nvidia Jetson
Career Highlights
- Built Avocado OS, revolutionizing embedded Linux for AI.
- Scaled Very to $20M+, streamlining hardware development.
- Expert in managing complex hardware and software integrations.
Work Experience
Peridio
CEO, Co-Founder (4 yrs 3 mos)
Very
COO/CTO (3 yrs 4 mos)
VP of Engineering (3 yrs 7 mos)
Senior Software Engineer (1 yr 10 mos)
Independent Consultant
Software Engineering Consultant (11 mos)
Lamp Post Group
Software Engineer (5 mos)
The University of Tennessee at Chattanooga
Computational Engineer - SimCenter Enterprises (2 yrs 1 mo)
Graduate Research Assistant - Computational Engineering (2 yrs 7 mos)
Market America
Software Engineer (1 yr)
Technology Projects
Software Engineer (3 yrs)
Education
MS at The University of Tennessee at Chattanooga
BS at The University of Tennessee at Chattanooga