Jan 2021 – Aug 2021 · 7 mos · Toronto, Ontario, Canada

Nov 2019 – Dec 2020 · 1 yr 1 mo · Canada

Aug 2019 – Nov 2020 · 1 yr 3 mos · Toronto, Canada Area

• Toptal is an exclusive network of the top freelance product managers, software developers, designers, and finance experts in the world that only hires the top 3% of talent . Client list include Zendesk, Airbnb, Hewlett Packard, Shopify and NetApp .
• I help define product strategy, clarify vision.
• create MVPs, build user personas and test plans.

Apr 2018 – Jul 2019 · 1 yr 3 mos

• I continually optimize an in-depth familiarization of the market; assess gaps and the protocols to perform extensive market research and trend analysis to identify opportunities for new product development. I ideate and collaborate with a pool of UX research and interaction designers to record best-in-class customer experiences. I also facilitate design meetings with cross-functional product teams to finalize decisions on business and software development and communicate results with internal stakeholders.
• A few highlights of my experience include the following:
• Launched Quickteller Global Mall for international shopping on over 100 stores, and introduced Flight Bookings and Event Ticketing, securing more than $300K in sales with the first six months.
• eye for details to manage complete product development lifecycle from concept to requirements gathering and analysis, finalization through production release for e-commerce ventures.
• Introduced strategic and tactical action plans and a 36-month product strategy for digital commerce

Sep 2014 – Mar 2018 · 3 yrs 6 mos

• Created seasonal discount campaigns to drive payment card usage on web channels and grow share for Verve Card. Developed and implemented a strategy to promote Verve’s consumer loyalty program and life cycle management initiative to reduce customer churn and increase retention. Integral contributor in the product innovation process, and serving as subject matter expert on key customer perspectives to develop winning value propositions across the value chain. Created engaging consumer campaigns to improve consumer perception of brands, and increase revenue potential. Designed and distributed brand communication material ATL and BTL.
• Launched Verve Paycode (a card-less way to withdraw money at the ATM) in the Nigerian Market. Partnered and integrated with 13 commercial banks achieving ~$200K+ in cash-outs post-launch.
• Led the identification and execution of co-marketing growth campaigns with top market retail leaders creating fuel Purchase promos leading to 30%+ Volume growth within the quarter.
• Drove marketing initiatives to increase product visibility and market performance via physical merchant branding at acceptance points leading to the deployment of 15,000+ new points of in-store product visibility.

Aug 2016 – Nov 2019 · 3 yrs 3 mos

• Lead product development in the health start-up and provided strategic direction including documenting user stories, writing product features and specifications, comprising a work order to distribute to cross-functional teams, and ensuring final product addresses all user requirements.
• Perform extensive market research and complex project management for web portals and design wireframes and user journeys. Optimize web services for lead prequalification to ensure data accuracy and enhance efficiency for the customer success team.
• Developed an intricate business strategy and revenue model for both online and offline platforms. Managed the cross-functional product and Engineering teams in the deployment of a medical ordering platform www.uncommonmeds.com.
• Won the prestigious Tony Elumelu entrepreneurship Award and Grant given to seed-stage ventures across Africa.
• Improved customer retention by 50%, following the creation and implementation of Loyalty products.

Sep 2013 – Aug 2014 · 11 mos

• Working for a prestigious and high-demand company such as GLAXOSMITHKLINE, I performed in-depth market research and competitive analysis across three product categories using data provided by AC Nielsen. Developed and distributed detailed reports on market updates and current trends.
• I am expected to demonstrate expertise as Product Manager for the Lucozade Sport Brand, and launched the first ever Lucozade Sport Lagos 10km run which attracted over 1500 runners; partnered with the Lagos state government to reduce costs.
• Developed and executed a marketing strategy for Ribena Can online product launch, which secured 16 million impressions in the first three week at a cost of $0.03 per impression.
• Effectively delivered sterling support to the Senior Product Manager for Lucozade to deliver ATL and BTL launch of the Lucozade Boost Can in the Nigerian market.

Apr 2012 – Sep 2013 · 1 yr 5 mos

• Class Governor for 2012 Group .
• Sales/ Merchandising Executive-
• Developed Distributor rep incentive scheme to drive sales and distribution of 3 NPIs in the Lagos Mainland.
• Effectively facilitated the Marketing efforts for the Lucozade Sport range for four months in the absence of the Brand Manager. Directing the hugely successful execution of First Lucozade Sport Lagos 10km run from Start to finish, attracting over 1000 runners in the brand’s TG via a cost-effective PR campaign.
• Supported the Senior Brand manager, Lucozade to deliver ATL and BTL launch of Lucozade Boost Can in the Nigerian market. Represented the Brand at product launch (Port Harcourt), ensuring a flawlessly executed consumer engagement campaign.
• Monthly competitor research and market updates.
• Supported the Re-launch of Horlicks in the Nigerian market. Directing BTL sampling activation that reached over 60k people
• Developed, planned and executed Ribena Can internal launch on limited budget. Converted staff from users to brand advocates.
• Supported Brand Manager to deliver very successful Ribena Can launch/Consumer Engagement helping drive brand repositioning to grow consumer base and market share.
• Worked with the brand team and third-party agencies to manage the digital rollout of Ribena campaign via social media and web, over delivering on plans.