Apr 2025 – Present · 1 yr

• I develop content strategies for marketing and e-commerce that leverage AI for efficiency while keeping humans at the core of strategic decisions. Data drives, humans decide.
• Key Responsibilities
• Create content strategies that balance AI automation with human insight
• Optimize marketing content for e-commerce conversions
• Implement AI tools to streamline routine content tasks
• Build performance tracking systems that inform strategic decisions
• Train teams on effective AI+human content workflows
• Support platforms like HubSpot to enhance marketing automation
• Technical Skills
• 5x Magento master
• AI and LLM implementation for content creation
• E-commerce content optimization
• Performance analytics and data interpretation
• Marketing automation platforms, including HubSpot
• Content strategy development and execution
• My approach treats content like marathon training—methodical preparation with consistent execution. I focus on sustainable systems that perform over time, not quick fixes.
• If your business needs a straightforward approach to content that uses technology without losing the human touch, let's connect. No buzzwords, just results.

Jun 2024 – Nov 2024 · 5 mos · Minneapolis, Minnesota, United States · Remote

• As the first Community Ambassador at Cloudzilla, I'm building the foundation for a thriving community around our Supercloud platform. My focus is on connecting with developers, understanding their needs, and helping them experience the benefits of a simpler, more efficient cloud deployment process. I'm essentially paving the way for others to follow.
• What I Do:
• Advocate & Recruit: I explain how Cloudzilla's Supercloud can simplify developers' lives, particularly those working with React and Node.js. I'm actively seeking out passionate individuals who want to be part of a new approach to cloud technology and join me in building this community from the ground up.
• Connect & Collaborate: I'm leveraging platforms like Reddit, Stack Overflow, Linkedin and Twitter(X) to connect with developers and foster collaboration around Cloudzilla's solutions. As ambassador, I'm establishing these initial connections and setting the tone for future engagement.
• Educate & Inspire: I'm creating and delivering content – everything from blog posts and tutorials to webinars and podcasts – to help developers understand and utilize Cloudzilla's features, such as Click-to-Deploy and CloudFlow Roaming. My goal is to empower developers with the knowledge they need to succeed with our platform.
• Lead & Innovate: I'm engaging in discussions about the future of cloud technology, positioning Cloudzilla as a leader in providing transparent, cost-effective solutions for independent developers. As the initial ambassador, I'm setting the standard for leadership and innovation within the Cloudzilla community.
• I'm not just building a bridge between Cloudzilla and developers; I'm constructing the entire road. It's about pioneering a new approach to community engagement in the cloud technology space. Or better, we are building an Awesome Cloudzilla Developers Themepark!

Apr 2023 – Present · 3 yrs · Kailua-Kona, Hawaii, United States · Remote

• The balance between AI and human touch creates winning content strategies. At Content Basis, we're transforming how businesses connect with audiences through our new Persona Builder app.
• Our Persona Builder acts as a sounding board for all written content. Whether created by humans or machines, this tool ensures every piece follows consistent standards and speaks with an authentic voice. It evaluates content against brand guidelines and audience preferences, maintaining quality and coherence.
• This standardization solves a key challenge: consistent messaging across teams, channels, and content sources. By functioning as a quality control hub, our Persona Builder eliminates disjointed experiences that undermine marketing effectiveness.
• The app builds comprehensive personas by analyzing customer data and engagement patterns. These profiles guide content creation across all platforms, ensuring every word speaks directly to your ideal customer's needs.
• We help clients leverage these insights to improve their content strategies through discovering opportunities, creating engaging material, measuring performance, and continuous refinement.
• Our Shopify integration creates a seamless experience for ecommerce businesses looking to elevate their product descriptions and marketing materials. This ensures all content adheres to the same standards and resonates with the intended audience.
• Our passion is helping businesses establish content standards that build trust and drive conversions. When every word passes through the same quality filter, the results speak for themselves.

Apr 2023 – Oct 2023 · 6 mos · Plymouth, Minnesota, United States · On-site

• During my tenure as a Fractional CTO at Decks Direct, a pioneering company in the outdoor living industry, I leveraged my deep expertise in software development and CRM systems to drive significant technological advancements and process optimizations. My efforts aimed to enhance the company's operational efficiency, customer engagement, and overall digital transformation strategy. Key achievements include:
• Streamlined Software Development Processes: I implemented a repeatable and consistent development process for Decks Direct's websites, significantly improving project execution and delivery. This initiative established a strong foundation for future software development, enabling the team to tackle complex projects rigorously and efficiently.
• CRM Integration and Optimization: Played a pivotal role in HubSpot's selection, rollout, and integration as our new CRM platform. This critical upgrade enhanced our customer relationship management capabilities, facilitating better data management, customer insights, and marketing strategies aligned with sales efforts.
• Strategic Leadership and Vision: Collaborated with the executive team to align technological initiatives with business goals, ensuring that Decks Direct's technology infrastructure was robust, scalable, and capable of supporting the company's ambitious growth plans.
• Fostered a Culture of Excellence: Led by example, I cultivated a culture of innovation, accountability, and continuous improvement within the technology team. My leadership helped enhance team capabilities and fostered a collaborative environment where innovative ideas and solutions thrived.
• My contribution to Decks Direct has been a rewarding journey characterized by significant achievements and lasting impacts on the company's technology landscape. I am grateful for the opportunity to have worked with an exceptional team and contributed to Decks Direct's success.

Jul 2022 – Jun 2024 · 1 yr 11 mos

Jun 2020 – Feb 2023 · 2 yrs 8 mos

Apr 2018 – Jun 2020 · 2 yrs 2 mos

• Communications Chair (2018-2019) for the Minnesota chapter of EO, a global organization with over 12,000 entrepreneurs.

Dec 2014 – Present · 11 yrs 4 mos

Jul 2014 – Jun 2016 · 1 yr 11 mos

• Part of the EO Accelerator Program

Feb 2021 – Mar 2023 · 2 yrs 1 mo

Jan 2021 – Present · 5 yrs 3 mos · Minnesota, United States

• A weekly podcast about all subjects of ecommerce. Talk Commerce is a media company that dives into deeper commerce issues that touch all aspects of e-commerce retail. Talk Commerce is a platform-agnostic podcast that is listened to by more than 3000 people on a monthly basis and help merchant, developers and agencies to learn and find more avenue to pursue in e-commerce.

Sep 2019 – Present · 6 yrs 7 mos · Worldwide · Remote

• Pacing for OnPace, Beast Pacint, Midwest, and more! I specialize in the half marathon at 2:10 pace but have done the marathon at 5 hours. Looking for more opportunities.

Nov 2015 – Jan 2017 · 1 yr 2 mos · Greater Minneapolis-St. Paul Area

• I am crazy about Magento. Spreading the word about Magento education is my job. Magetraining is a Magento dedicated Training company with a rich history and deep knowledge of Magento. We are the only dedicated Magento training company that offers Classroom, Onsite and Online training. We have 3 full time trainers with a comprehensive curriculum that has been developed over the last 6 years.

Apr 2015 – Mar 2023 · 7 yrs 11 mos · Boston, Chicago (6x), Berlin, New York, London, Tokyo · On-site

• Successfully completed an 8-year athletic and logistical challenge, running all six World Marathon Majors across three continents.
• Required strategic planning, resource management, physical training discipline, and mental resilience. Balanced this pursuit alongside full-time professional responsibilities, demonstrating exceptional time management and commitment to long-term goals. Joined an exclusive group of fewer than 20,000 global finishers at time of completion.
• The 2023 Tokyo Marathon set a new Guinness World Records title for the most people to earn a Six Star medal at a single marathon, on Sunday in Tokyo.
• 3,033 runners completed the race (My Final) to earn their Six Star Medal, smashing the previous highest total set in Tokyo in 2019 of 732 and establishing the first official world record for the Six Star program.

Jan 2011 – Jun 2020 · 9 yrs 5 mos

• Speaking the good word of Magento across the globe.

Apr 2009 – Mar 2023 · 13 yrs 11 mos

• Magento Installations
• Magento Upgrades
• Custom Magento Modules
• Magento Enterprise and Professional Applications
• Magento U

Apr 2009 – Jan 2020 · 10 yrs 9 mos

• Unpaid Volunteer Forum Moderator for Magento Ecommerce Website
• Completed Magento U developers course

Jan 2009 – Jun 2011 · 2 yrs 5 mos

• Responsible for all Technology and Systems at Midwest Supplies. The largest single location Brewing and Wine Making supplier in the country.

Oct 1999 – May 2006 · 6 yrs 7 mos

• Developed software for various Irish companies on the Microsoft .net Platform. Specialized in presenting specific customer data in a easy to use and readable format.

Apr 1999 – Jan 2009 · 9 yrs 9 mos

• Created Microsoft .net Application on MS SQL

Jul 1996 – Jan 1998 · 1 yr 6 mos

• Sold computers and computer parts wholesale to local computer shops. Imported parts to Ireland direct from China.

Mar 1992 – Apr 1999 · 7 yrs 1 mo

• Sold Computer