Apr 2020 – Apr 2021 · 1 yr · Scottsdale, Arizona, United States

• Had some fun over COVID pursuing my childhood passion of creating board games.
• We launched our first successful game on Kickstarter "Can You Survive 2020?"
• https://www.kickstarter.com/projects/strawberryfinchgames/can-you-survive-2020

Oct 2019 – Apr 2020 · 6 mos · London, United Kingdom

• I lead our US team and partnerships with HR tech companies - particularly in delivering fresh insight to the HR community via webinars, podcasts, and other digital content.
• We built successful employer brands for the Global 1000, including Apple, Thermo Fischer, and Mass Mutual.

Sep 2019 – Apr 2020 · 7 mos · San Francisco Bay Area

• Served as a mentor and coach to our customer success teams. We:
• Built a Challenger Sales model
• Launched a customer education series
• Improved insights on the buyer's journey, combining customer development and multiple data sources
• Maximized customer's programmatic advertising
• Boost the performance of our client's recruiting teams by 40%+

Sep 2018 – Sep 2019 · 1 yr · Phoenix, Arizona Area

• Part of building a new team focused on reaching the Global 1000 by:
• Engaging and working with renowned HR thought-leaders
• Leading governance and compliance in procurement
• Informing go-to-market and product strategy
• Guiding clients on digital transformation
• Teaching clients how to tell their employees’ stories to source top talent
• Providing market insight so clients could build and engage with an organic audience

Jan 2018 – Jun 2021 · 3 yrs 5 mos · San Francisco, CA

• Working with clients such as Microsoft Azure, PG & E, and Credit Sesame, we enable technology organizations to infuse their teams with a product mindset. We design and deliver coaching programs where engineers develop the skills they need to perform in cross-functional teams, including how to self-organize around the most impactful customer problems and deliver solutions using modern coding methods (TDD, pair programming, CI/CD).
• Our clients gain measurable acceleration in creating startup-grade culture and processes within their IT operations, building capacity to rapidly adapt to market-moving opportunities and challenges.
• In this role, I provide consulting services that include:
• How to build cross functional teams to solve business challenges through technology
• Analyzing business opportunities through a product lens
• Empower engineers, product managers, and designers to effectively manage up

Oct 2016 – Jan 2018 · 1 yr 3 mos · New York

• Delivered Google NLP chatbot inside Google Docs to provide students with dramatically more intuitive guidance in writing school papers.
• Built the front-end, designed the learning pathways, lead business strategy, conducted customer discovery, ran & supported pilots, and worked closely with our back-end development team.
• Some notables include:
• Built lead funnel with a 96% response rate
• Reduced time to revenue by four months
• Delivered new products MVP (Minimally Viable Products) that doubled user engagement by combining Google Classroom with a chatbot AI

Aug 2010 – Jul 2016 · 5 yrs 11 mos · Scottsdale, AZ

• Founded a certified B-Corp delivering an enterprise SaaS solution that created a new line of fundraising revenue for universities while teaching students entrepreneurial skills.
• I built our first MVP and served as our product, marketing, and sales leader:
• Designed peer-to-peer education campaigns that taught students to raise $5 million in gifts
• Created a new regulatory framework to enable crowdfunding in a highly regulated industry
• Empowered college students to launch satellite experiments, produce documentaries, and build water purification systems in developing nations
• Consulted with universities executives and their teams to win unengaged alumni, discover major gift prospects, and educate their students on the importance of philanthropy.

Jan 2007 – Dec 2009 · 2 yrs 11 mos

• One of the first companies to bring high-quality digital film (and the RED camera) to Internet video production. We:
• Launched a viral video seen in 127 countries
• Produced award-winning independent films & tv-series
• Pioneered a new film-finance mechanism
• Wrote the bill for bringing top studio productions to Delaware

Jan 2000 – Jan 2007 · 7 yrs · Berkeley, CA

• Bay area consultant serving SMBs, Fortune 500s, national non-profits, and 25 market leaders launching digital marketing campaigns and products.