Brijesh Dubey

Product Manager

Mumbai, Maharashtra, India11 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in programming and content curation.
Proven track record in user engagement strategies.
Strong collaboration across cross-functional teams.

Stackforce AI infers this person is a Digital Media Specialist with a focus on content programming and user engagement.

Contact

Skills

Core Skills

Project ManagementDigital MediaProgrammingNew Media

Other Skills

A/B testingAnalytical SkillsBusiness AffairsBusiness GrowthBusiness StrategyCollaborationContent acquisitionContent calendarsContent ingestionContent managementContent placementContent planningContent promotionCurationData-driven decisions

About

At MX Player, my role as Programming Lead in Video & Audio revolves around harnessing new media to craft immersive experiences. My skill set, sharpened by over five years of dedication to the platform, focuses on curating content that not only entertains but also sets new standards in the digital landscape. Previously, at Reliance Jio, my expertise in music programming played a pivotal role in the growth of Jio Music. Our team's collaborative efforts contributed significantly to the platform's success, showcasing my commitment to innovation and my ability to engage a wide audience through thoughtfully programmed audio and video content.

Experience

11 yrs 10 mos

Total Experience

2 yrs 9 mos

Average Tenure

1 yr 8 mos

Current Experience

Hungama

Senior Manager - Audio Video DTH

Oct 2024 – Present · 1 yr 8 mos · Mumbai, Maharashtra, India · On-site

Managed content placement, promotions, curation, and overall strategy for the Hungama OTT platform.
Collaborated with cross-functional teams including Sales, Marketing, social media, YouTube, Notifications, and SEO to drive organic referral traffic to platform content.
Responsible for increasing organic video views across Originals, TV Shows, and Movies.
Conducted weekly A/B tests to optimize user engagement and retention, using internal and external tools like MoEngage.
⁠ Coordinated with internal channel partners and external agencies to boost content consumption on the platform.
Developed and maintained daily, weekly, and monthly content placement and promotion calendars aligned with key events, new launches, festivals, and special occasions.
Led promotion of the Hungama app across multiple platforms, including OTT, audio streaming, and DTH services.

Content placementPromotionsCurationStrategyCollaborationUser engagement+5

Mx player

Programming Lead - Video & Audio

Sep 2018 – Oct 2025 · 7 yrs 1 mo · Mumbai, Maharashtra, India

Analyzed viewership trends on a weekly/ monthly/ quarterly basis to take data-driven decisions for Mx Originals, International dubbed shows, K-Drama & audio playlists.
Implemented and executed programming goals to drive user engagement for Video and Audio tabs.
Conducted A/B testing on a weekly basis to pilot various experiments for user engagement and retention using internal and external marketing tools like Clevertap and Google Ad Manager.
Responsible for daily/monthly Content promotion plan comprising of major events, occasions, etc. and other non-calendar properties.
Created, compiled and programmed playlists, basis various genres, trends, etc., across platform- supported languages.
Worked closely with Analytics team to automate content logic basis keywords, genres, languages, etc.
Collaborated with Content acquisition team for sourcing audience-relevant content.
Liaised with Creative team for designing promotional mailers, SMS and push notifications.

Viewership analysisData-driven decisionsProgramming goalsUser engagementA/B testingContent promotion+4

Relaince jio infocom limited

Content Programmer - Jio Music

Nov 2016 – Sep 2018 · 1 yr 10 mos · Reliance corporate park

Implemented and executed programming goals to drive user engagement for Jio Music.
Curated playlists for Hindi, Marathi, Punjabi and Bhojpuri languages basis different genres, time of the day, moods, daily/ weekly trends, etc.
Liaised with Content acquisition team for sourcing content that drives high user engagement on Music and Movies app.
Worked closely with Data Technology team to enhance user’s listening experience.

Programming goalsPlaylist curationContent acquisitionUser engagementCollaborationProgramming+1

Mediaguru

Operation executive

May 2016 – Oct 2016 · 5 mos · Mumbai Area, India

Planned and ingested content for ZOOM, TIMESNOW, ETNOW and few other channels under Times Television Network.
Worked on content validation and quality-control for ingested assets. • Crafted chartbusters for high-viewing content for ZOOM.
Automated workflow management for clip ingestion in the MAM.
Developed metadata for the assets using XML tools.
Timely check of assets processed by operators

Content planningQuality controlWorkflow managementMetadata development

Hungama

Executive

Jul 2014 – May 2016 · 1 yr 10 mos · lower parel

Worked on ingestion and programming of Audio, Video and ringtone content on iTunes CMS.
Provided tech-support in resolving Content-related tickets raised on iTunes.
Managed and ingested Video and Image-related content across various operators such as Vodafone Fiji, Mauritius Telecom, Zed, Star Hub, etc.
Planned and delivered content across operators within the stipulated timelines.

Content ingestionTech supportContent management