Caitlyn Grad — Co-Founder

It started with a broken necklace. In 2018, my favorite leather pearl necklace snapped. Instead of throwing it away, I fixed it myself. That small decision turned into my first brand, Made by Caitlyn. I loved creating the product. But what I fell in love with was building demand for it. I studied hooks at midnight. Tested messaging. Filmed content that drove real organic sales. No ads. Just strategy and understanding what makes people care. When I closed that chapter, I did not leave social behind. I took the strategy with me. Here is what I have learned. Social does not struggle because teams are incapable. It struggles because no one is connecting it to the rest of the business. Multi-million-dollar brands do not lack talent. They lack alignment. Marketing is moving. Paid is scaling. Sales has targets. Campaigns are launching. Retail is activating. Email is sending. But social often becomes reactive instead of directive. It reflects the business instead of helping lead it. That misalignment creates friction. Wasted budget. Diluted messaging. Missed momentum. That is where I sit. At the intersection. I translate business objectives into narrative. I align organic and paid so they inform each other. I ensure launches feel cohesive across every touchpoint. I bring clarity where there was noise. The results I’ve driven: • 3.7M+ impressions across seven brands in the last 12 months through integrated organic strategy • Scaled my personal brand to 18,000+ TikTok followers through platform-native storytelling • Generated 69,000+ TikTok views and 258 new followers in 60 days for a new product brand entering a competitive niche, driving early traction and increased sales • Maintained an 88% email open rate for a nonprofit client, significantly outperforming industry benchmarks • Increased event participation by 280% for a conservation nonprofit, consistently filling programs and expanding volunteer demand Beyond metrics, what clients gain is alignment. When a product launches, social supports it. When ads scale, organic reinforces it. When events happen, content extends their life. When partnerships form, messaging stays cohesive. I connect the moving parts so social becomes a strategic driver, not a standalone channel. If your brand has execution but lacks alignment at the top, that is where I step in. Book a discovery call below. Let’s connect the ecosystem and turn social into a growth engine.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Social Media Strategy and Brand Development.

Location: Burlington, Connecticut, United States

Experience: 0 mo