Dec 2020 – Aug 2021 · 8 mos · Glendale, California, United States · Remote

• Brought on by the CMO (former BMC Software executive) to lead the social media launch for GO2bank, a challenger bank designed to empower underserved audiences. Developed and executed the brand’s first social media and content marketing strategy, aligning with product and analytics teams to create campaigns that drove brand awareness, customer engagement, and product adoption in a competitive FinTech market.
• Oversaw multi-channel campaigns including paid and organic social, influencer partnerships, and content initiatives for eBooks, videos, and thought leadership. Built messaging that increased awareness, accelerated account growth, and positioned GO2bank as a modern FinTech leader.

Jan 2019 – Present · 7 yrs 4 mos · Carpinteria, California, United States · Remote

• Developed and produced multiple social media marketing courses, reaching 1M+ learners worldwide. Designed syllabi, scripted modules, and delivered high-quality video lessons in collaboration with LinkedIn Learning producers.
• Courses include Social Media for Real Estate Agents and Social Media Tools, providing actionable strategies for professionals across industries to improve their digital presence and business results. Recognized for translating complex marketing concepts into accessible, engaging content that inspires learners to apply new skills in real-world settings.

Oct 2017 – Present · 8 yrs 7 mos · Jacksonville, Florida, United States · Remote

• Founded boutique consultancy delivering full-funnel marketing strategies, go-to-market execution, and revenue growth for Fortune 500 companies, global brands, and high-growth startups. Partnered with brands including Hertz, Western Union, Kay Jewelers, DocuSign, Nationwide Insurance, and Fiverr to drive measurable impact through demand generation, digital transformation, and brand storytelling.
• Directed DocuSign’s IPO-era narrative, building founder-led content and social campaigns that generated 2M+ organic impressions and increased pre-IPO visibility. Led Western Union’s global employee advocacy rollout, activating 12,000+ employees and increasing internal engagement by 40%. Executed segmentation, lifecycle nurture, and performance marketing for Hertz, driving a 30% lift in B2B sign-ups.
• Delivered omni-channel experience improvements for Kay Jewelers, increasing conversions by 25% and customer interactions by 50%. Produced real-time content for Salesforce and Adobe events, amplifying reach and positioning both brands as innovation leaders.

Jul 2015 – Oct 2017 · 2 yrs 3 mos · San Francisco Bay Area · On-site

• Transformed a fragmented global social media marketing strategy into a unified program that drove brand awareness, demand generation, and employee advocacy across 70+ countries. Launched the “Be Social” employee advocacy program, activating 6,000+ employees in social selling and content sharing to expand reach, increase engagement, and strengthen BMC’s position as a leader in enterprise IT solutions.
• Consolidated 100+ social media accounts into a single, cohesive global presence, improving brand consistency, operational efficiency, and campaign performance. Partnered with executives to align social media strategy with corporate business objectives, leveraging data-driven insights and cross-functional collaboration to scale programs and turn employee voices into a competitive advantage.

Mar 2015 – Jul 2015 · 4 mos · San Francisco, California, United States · On-site

• Served as product evangelist for LinkedIn Sales Navigator, acting as a thought leader on social selling and demonstrating how the platform drives revenue growth. Led demand generation programs including webinars, campaign promotions, and social media initiatives for eBooks and whitepapers to generate qualified leads for the sales team.
• Created targeted content blending storytelling with product education, positioning LinkedIn as a trusted partner for B2B organizations. Partnered with marketing and communications teams to ensure consistent global messaging, boosting product adoption and strengthening LinkedIn’s reputation as the leading platform for professional growth and business development.

Feb 2014 – Jan 2015 · 11 mos · St Louis, Missouri, United States · On-site

• Led the digital and social media transformation for 1,300+ retail locations, growing the loyalty program to 1M+ members through omnichannel marketing strategies that increased brand awareness, customer engagement, and retention. Oversaw social, web, email, and mobile marketing channels, implementing Salesforce Marketing Cloud for social listening, publishing, and email automation.
• Launched the company’s first influencer marketing initiatives to expand reach and authenticity, producing influencer-style content that showcased real stories from store employees and customers. Positioned Save-A-Lot as a value-driven, customer-focused retailer through data-driven campaigns that delivered measurable ROI in a competitive grocery market. Modernized marketing in under 12 months, laying the foundation for sustained customer growth and loyalty.

Jan 2012 – Jan 2014 · 2 yrs · Metro Jacksonville · On-site

• Built and executed Winn-Dixie’s first-ever social media marketing strategy, growing the brand’s online community from 0 to 100K+ followers in under 12 months. Secured executive buy-in for a digital transformation initiative integrating in-store promotions, vendor partnerships (Coca-Cola, PepsiCo), and multi-channel campaigns to drive engagement and sales. Developed a scalable community management and crisis communication playbook adopted across all Southeastern Grocers brands. Positioned the legacy grocery chain as a digital-first retailer, enhancing brand awareness, customer engagement, and loyalty through innovative content marketing and real-time engagement.

Nov 2008 – Jan 2012 · 3 yrs 2 mos · Metro Jacksonville · On-site

• In 2008, after a career in financial services management with Citigroup and AIG, the financial crisis upended my path—but it also ignited my entrepreneurial spirit. Faced with uncertainty, I launched JobsDirectUSA.com, a job board designed to connect professionals with opportunities when they needed it most.
• This role wasn’t just about entrepreneurship—it was about adaptability and drive during one of the most challenging economic periods. To build brand awareness and foster meaningful connections, I taught myself social media marketing when platforms like LinkedIn, Twitter, and Facebook were still in their infancy.
• Through innovative strategies like "Pink Slip Parties" and job fairs, I established a strong professional network and facilitated thousands of job placements. JobsDirectUSA.com quickly became a trusted name, recognized as the top Employment Agency in Northeast Florida.
• The social media expertise I developed extended beyond JobsDirectUSA, positioning me as a consultant for major clients like Winn-Dixie, where I advised on social media-driven recruiting strategies. I also secured sponsorships from major companies, further elevating the brand’s reputation and reach.
• JobsDirectUSA.com wasn’t just a job board—it was where I discovered the power of storytelling, connection, and digital marketing, laying the foundation for my career as a marketing thought leader and social media expert.