Feb 2024 – Mar 2025 · 1 yr 1 mo · Seattle, Washington, United States · Remote

May 2023 – Aug 2023 · 3 mos · Seattle, Washington, United States · On-site

• Analyzed B2B Hybrid Edge Cloud AI market and EC2 instances usage data, optimizing machine learning inference models performance. Explored innovative edge application use cases, informed strategic decisions through insights from 20+ market reports, and conducted 50+ customer research interviews for product refinement.
• Developed effective go-to-market strategies and provided valuable product development recommendations, contributing to the growth of AWS's edge computing solutions in the advanced driver assistance systems and AR/VR for smartphones segment.

Dec 2021 – Jul 2022 · 7 mos

• Designed and implemented an internal sales dashboard on Salesforce. This initiative aimed at enhancing productivity and significantly reducing the first response time of sales agents, ultimately improving overall sales efficiency and CSAT scores. Led a team of 12 engineers, defining requirements and steering the product roadmap for Sales and Finance teams.
• Strategically planned and executed the implementation of data security and privacy protocols to comply with GDPR regulations. Conducted presentations with leadership and technical teams, overseeing the successful integration of changelog and data masking services.

Sep 2020 – Oct 2021 · 1 yr 1 mo

• Developed a customer-facing product strategy for the Ads Platform MVP, involving comprehensive UX research, wireframe creation, user stories, A/B tests, UI designs, and PRDs. By optimizing the front-end event site design, I enhanced user interaction, resulting in a 20% increase in click rates and a 10% boost in engagement.
• My responsibilities included creating scope documentation, user stories, product roadmaps, and prioritizing UI/UX features to improve overall customer satisfaction. Additionally, I managed updates to the Email Editor tools, leading to a 90% reduction in enterprise-wide email tickets within three months.

Feb 2019 – Jan 2020 · 11 mos

• Established relationships with LTS platform's key clients, ensuring a top-tier customer experience. Proactively identifying and solving customer issues, I collaborated with sales support and customer success teams to troubleshoot campaigns and guarantee error-free execution.
• Analyzing and optimizing online ad campaigns, I provided strategic recommendations to clients, ensuring the fulfillment of their objectives and proving ROI through campaign insights. Collaborating closely with the sales team, I played a crucial role in driving renewals and growth in existing accounts through consultative selling. Additionally, I provided expertise in media creative and content quality, leveraging recruitment media insights to maximize performance and delivery.

Feb 2018 – Feb 2019 · 1 yr

• Managed Ad media campaigns for LinkedIn Talent Solutions products. Liaising with the global team, I focused on enhancing customer experience and optimizing digital ad campaigns for performance and delivery. My role involved product operations, creating process improvements to maximize benefits for clients, cross-functional groups, and other regions.
• Responsible for vendor management relationships, I oversaw a team of 16 external individuals working with a Third Party Vendor. I provided post-launch client support for ad campaigns, managed stakeholders, and built media plans with digital campaign strategies to boost employer branding and connect organizations with top global talent.

Apr 2015 – Dec 2017 · 2 yrs 8 mos · Bangalore

• Led the execution of product operations for international e-commerce merchants, specifically overseeing the launch of new product lines on online platforms. My role involved overseeing the execution of marketing campaigns, both digital and on-ground, while also providing creative inputs in designing marketing collaterals such as banners, newsletters, and website content aesthetics (front-end).
• Collaborating seamlessly with logistics and supply chain teams, I ensured a cohesive operational strategy, optimizing processes for efficient product delivery and overall operational excellence.

Nov 2013 – Feb 2015 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Managed and executed youth marketing programs in Bengaluru, serving as the South Zonal Manager for Channel V’s VFest 2015 across Bengaluru, Chennai, and Mysore. Designed and implemented youth marketing strategies for various clients, including Channel V’s VFest 2015, Star Movies, JBL, Viber, and Vogue Eyewear.
• Recruited and led campus ambassadors and interns, providing training and adherence to brand guidelines. Recognized and motivated student leaders, offering insights into the youth perspective for clients' better understanding.

Aug 2013 – Oct 2013 · 2 mos · Bangalore

• - Served as an article assistant at the ‘Corporate Tax’ department.

Oct 2012 – Jun 2013 · 8 mos · Bangalore

• - Served as an article assistant while carrying out audit activities for “Brickwork” and “Selco”, among others.