Chandan Arunachalam — CEO

Chandan currently leads the Pan India Marketing of Tata Steel Wires Division while also taking overall P&L responsibility of 3600 Crore business with 360 Crores EBITDA. Chandan got promoted to RSM Role /IL3 at the age of 29 years , making him one of the youngest Heads in Tata Steel. He manages 0.2 Million Tonnes of business per annum translating to 1800 Cr INR ( $200Mn Dollars) of revenue and spearheads the Southern India Region - Largest region by value and volume in India for GWI, Tata Steel .He leads a team of 6 Sales Managers and 5 associates directly - shaping their careers. He has experience of managing customers in the Automotive sector (MRF, TVS ), Infra Segment - (L&T) and B2C segment. Chandan in his previous role of Senior Manager Sales, manages the retail and institutional business of Global Wires India, Tata Steel , in Gujarat - a 150 CR per annum business entailing retail sales of Wire Products, Insitutional segment sales to SMEs and Gujarat Power and Electricity sector. Under his leadership, Gujarat has emerged as the fastest growing territory by clocking 14000T in retail sales and emerging as the number 1 territory in India He started his career in Tata Steel in 2018. As a 23 year old young professional posted as Manager Sales - Eastern Region operating out of Patna, He was responsible for the retail channel sales of Jharkhand, Bihar , North Bengal and North East. He transformed the retail business by clocking GMV growth rates of 60% and revenue growth of 45% in 3 years. His key skills are channel management , people management , negotiation, strong daily management and team building. He has a penchant of getting things done while displaying qualities of agility , accountability and discipline due to which he has experienced fast track career growth He counts people skills as his core competency and this has enabled him in giving exemplary professional performance. He understands organizational needs and relocated frequently with stints in Kolkata, Patna and Ahmedabad - giving his experience a rich pan - Indian touch. As an individual, he is willing to explore and has a tendency to try out new things. As a professional who has travelled the breadth of India across sales stints, he believes in kindling the overall potential of people , leading to exponential improvements and winning performances which challenge the odds.

Stackforce AI infers this person is a B2B sales leader with expertise in industrial marketing and channel management.

Location: Hyderabad, Telangana, India

Experience: 10 yrs 6 mos

Skills

Sales Management
People Management
Business Relationship Management
Marketing Campaigns
Sales Strategy
Marketing Management
Channel Management

Career Highlights

Youngest Head of Sales at Tata Steel at 29.
Achieved 60% GMV growth in retail business.
Led fastest growing territory in Gujarat.

Work Experience

Tata Steel

Head of Marketing - Retail and S&S (3 mos)

Regional Sales Manager, South (1 yr 4 mos)

Senior Area Manager - Sales Western Region (1 yr 2 mos)

Senior Manager , Sales - Western Region (2 yrs)

Manager- Retail, East (2 yrs 3 mos)

Manager Sales - Bihar and North -East (8 mos)

Summer Internship INSPIRE Program (Pre-Placement Offer) (1 mo)

Bhabha Atomic Research Centre

Intern (1 mo)

Magnanimous

Founder (1 yr 5 mos)

AIESEC in Chennai

Exchange Controller (1 yr 5 mos)

Education

PGDM at Indian Institute of Management, Ranchi

Bachelor of Engineering (B.E.) at SRM IST Chennai

High School at SRP High School

10th standard at Atomic Energy Central School

Chandan Arunachalam

CEO

Hyderabad, Telangana, India10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Youngest Head of Sales at Tata Steel at 29.
Achieved 60% GMV growth in retail business.
Led fastest growing territory in Gujarat.

Stackforce AI infers this person is a B2B sales leader with expertise in industrial marketing and channel management.

Contact

Skills

Core Skills

Sales ManagementPeople ManagementBusiness Relationship ManagementMarketing CampaignsSales StrategyMarketing ManagementChannel Management

Other Skills

Strategic NegotiationsPresentation SkillsPricing StrategyPerformance ReviewsChannel SalesTeam LeadershipSales & DistributionNegotiationSales OperationsTalent ManagementBusiness DevelopmentSalesPresentationsDistributor ManagementTeam Performance

About

Experience

10 yrs 6 mos

Total Experience

3 yrs 6 mos

Average Tenure

7 yrs 8 mos

Current Experience

Tata steel

7 roles

Head of Marketing - Retail and S&S

Promoted

Feb 2026 – Present · 3 mos

Regional Sales Manager, South

Promoted

Oct 2024 – Feb 2026 · 1 yr 4 mos

Fast Track Promoted to Head of Sales , RSM - South. One of the youngest to be promoted to Head Role at 29 years , I spearhead the 0.2 Million Tonnes and $200Mn of Steel Business in South India.

Strategic NegotiationsPeople ManagementPresentation SkillsPricing StrategyPerformance ReviewsChannel Sales+8

Senior Area Manager - Sales Western Region

Aug 2023 – Oct 2024 · 1 yr 2 mos

PresentationsDistributor ManagementTeam PerformanceBusiness Relationship ManagementTrade SalesMarketing Campaigns+4

Senior Manager , Sales - Western Region

Aug 2021 – Aug 2023 · 2 yrs

Marketing ManagementPresentationsSales StrategyKey AccountsChannel BusinessValue Propositions+31

Manager- Retail, East

Promoted

Apr 2019 – Jul 2021 · 2 yrs 3 mos

Key Responsibilities are :-
1) Manage 7500 Tonnes of Annual Sales of Binding Wire & GI Wire leading to a direct management of 60 Crores Annually, in Bihar and North East.
2) Channel Management - Setting up the Retail Channel, Competitive Dealer Appointment , Sales Monitoring , Incentive Allocation and Constant and Rigorous Retail Runs in 8 states - In all Handling a dealer base of 750 Dealers.
3) Client Management - Sales Order & Delivery Order Logging, Complaint Management, Price Change mechanism Initiation for Institutional Projects form the crux of daily management.
Some of the notable achievements in my stint are :-
1) Achieved Highest Sales of Binding and GI wire of 230 & 100 Tonnes in August,2018
2) Continuous Performance Improvement Initiation - Leading to efficient dealer management
3) Appointed Retail Champion East - Tata Wiron
Responsible for timely Data Collections, Retail Competitor Pricing Communication , Channel Conflict Management and Organising Dealer meets , Influencer meets for all Distributors in Eastern India.

Marketing ManagementPresentationsSales StrategyKey AccountsChannel BusinessValue Propositions+32

Manager Sales - Bihar and North -East

Aug 2018 – Apr 2019 · 8 mos

Marketing ManagementSales StrategyKey AccountsChannel BusinessValue PropositionsStrategy+27

Summer Internship INSPIRE Program (Pre-Placement Offer)

Apr 2017 – May 2017 · 1 mo · Kolkata, West Bengal, India

Interned in Sales and Marketing Department in BPRS, Tata Steel at the Marketing Headquarters in Kolkata.
1) Successfully completed a Pan-India Market Penetration Analysis and suggested pro-active measures.
2) Worked on tweaking the performance and implementation of Atoot Rishtey-Loyalty Program of Tata Tiscon
3) Analysed performance for Digital Campaign on Facebook and Google Adwords and suggesteg measures to improve CTR and Conversion rates and reducing Bounce rates.

Marketing ManagementSales StrategyKey AccountsChannel BusinessValue PropositionsStrategy+27

Bhabha atomic research centre

Intern

Aug 2016 – Sep 2016 · 1 mo · Ranchi Area, India

Magnanimous

Founder

Aug 2015 – Jan 2017 · 1 yr 5 mos · Chennai

Magnanimous is the social development arm of Pinnacle. It infuses the revenue from Pinnacle into social upliftment. Magnanimous has been working hard in the social front and has donated clothes to orphanages, helped in cleaning the city streets, donated stationary items to the orphanages and has also given food to the needy.
It has been in the forefront for forging new partnerships and has partnered with many organisations to develop a cohesive bond to help the needy and the poor.