Mar 2022 – Mar 2023 · 1 yr · Delhi, India

Oct 2017 – Mar 2022 · 4 yrs 5 mos · Gurgaon, India

•  Handling Sales and Marketing for Integrated Building Management System (IBMS) projects [comprising primarily of BMS, Fire Alarm, Public address System, CCTV, Access Control System etc.] in the North Indian region.
•  Designing, Estimation, Bid Preparation and Sales Closure of BMS, Fire Alarm and Security system Solutions for projects in North Indian region.
•  Prepare “success strategy modules” for sales team.
•  Continuous farming and hunting of new customers, maintaining healthy sales funnel in the territory.
•  Liaison with influencers i.e. consultants, architects and PMC’s.
•  Competition Mapping.

Oct 2014 – Aug 2017 · 2 yrs 10 mos · New Delhi Area, India

•  Driving business Growth for VISONIC, a Israel Manufactured Intruder alarm system in the SAARC region.
•  Working closely with the Product management team for developing and launching the right product with the market required feature sets at the right price point.
•  Appointing Distributors/Sub distributors and Strategic partners.
•  Drafting and executing the Brands online/e-commerce strategy.
•  Planning, Budgeting and executing all Promotional/Marketing activities i.e. Trade shows, Industry seminars, Road-shows, Trainings etc.
•  Defining channel structure and margins. Also ensuring adherence to the same by all channel partners.

Jan 2013 – Oct 2014 · 1 yr 9 mos

•  Driving growth of Honeywell’s Distribution Business (ADI Division) for Electronic Security & Surveillance Devices i.e. CCTV, Fire Alarm Systems, Access Control Devices, Public Address systems, Audio-video systems, Home Automation Systems etc. Managing Distribution for 57 Global prominent Brands in Electronic Security & Surveillance Space like Samsung Techwin, Sony, Schneider, Honeywell, Bosch, HID etc in Delhi/NCR Region.
•  Complete responsibility for Management of around 100 strategically important System integrators (Key Accounts) for Sales revenue, Profit margin, Account receivables, funnel Tracking, Inventory planning etc.
•  Proactively drive customer contact strategy, during on-boarding of new accounts as well on an on-going basis for existing accounts.
•  Manage key account teams and liaison with various intra department teams proactively.

Dec 2010 – Dec 2012 · 2 yrs

• Working as a Assistant Manager-Sales, responsible for Driving business growth of Electronic security and Survillieance devices i.e. CCTV, fire alarm systems, access control systems, home automation systems etc in Delhi/ NCR region through existing Channel partners i.e. system integrators.
• Shortlisting, targeting and aquiring new channel partners in the teritory.
• Ensuring cordial relationhip, timely payment, and smooth resolution of all commercial and technical issues with the channel partners.

Jul 2009 – May 2010 · 10 mos

• Brand Management
• Was Part of the team responsible for management of Bajaj Allianz as a Brand, responsibilities included developing Marketing Collaterals for Internal as well as external customer, conceptualization (selection of message and media) and execution of various promotional campaigns.
• Media Planning
• Assisting senior management in choosing the correct media mix, for various campaigns depending upon objective, cost, Reach, target segment, overlapping etc
• Cross Sales
• Conceptualized, Launched and managed innovative sales initiative of cross sell: Managed 30 Tele-Sales executives across two locations i.e. Pune and Coimbatore and drew additional business from the existing customer base.