Chelsea Schneider

Business Development Executive

Los Angeles, California, United States21 yrs 1 mo experience
Highly Stable

Key Highlights

  • Nearly 20 years of marketing leadership experience
  • Expert in brand management and positioning
  • Proven track record in driving revenue growth
Stackforce AI infers this person is a MarTech expert with extensive experience in digital marketing and brand management.

Contact

Skills

Core Skills

Digital MarketingMedia ManagementCampaign EffectivenessContent ManagementMarketing Project ManagementIntegrated MarketingBrand DevelopmentSales ManagementClient-focused

Other Skills

AdvertisingAgency Relationship ManagementBusiness DevelopmentCRM SoftwareCampaign ManagementCo-marketingConsultative SellingCustomer RelationsCustomer Segmentation StrategyCustomer ServiceData AnalysisEmail MarketingEvent MarketingLeadershipMobile Marketing

About

As a Marketing leader with nearly 20 years in the field, I blend strategic vision with a passion for driving results. I excel in developing and implementing comprehensive marketing strategies that align with long-term business goals. My deep understanding of the programmatic space, CTV, market trends, consumer behavior, and the competitive landscape informs every strategic decision, ensuring we stay ahead in a dynamic market. I thrive on cross-functional collaboration, working seamlessly with sales, product development, and finance departments to ensure cohesive strategy execution. In brand management, I am an expert in building and maintaining strong brand identities, ensuring consistency across all marketing channels. My expertise in brand positioning effectively differentiates our brand in the market, capturing attention and fostering loyalty, thereby reassuring the audience about our brand's strength. My digital proficiency spans Programatic, SEO, SEM, social media marketing, email marketing, and other digital strategies. I leverage strong analytical skills to measure campaign performance and make data-driven decisions, optimizing our efforts for maximum impact. Effective communication is central to my approach. I craft compelling messages for internal and external stakeholders and manage media relations and crisis communications to maintain a positive public image. My creative thinking drives innovative marketing campaigns that engage and inspire our audience. I am committed to a customer-centric approach, enhancing the customer journey and utilizing feedback to improve products and strategies. My business development expertise has driven revenue growth through strategic marketing initiatives and established partnerships that enhance brand reach and influence. Technical proficiency in marketing automation tools, CRM systems, and e-commerce strategies completes my skill set, enabling me to drive online sales and harness the power of technology to achieve our marketing objectives.

Experience

21 yrs 1 mo
Total Experience
3 yrs 7 mos
Average Tenure
1 yr 6 mos
Current Experience

Spectrum reach

Multimarket/National Sales Manager

Dec 2024Present · 1 yr 6 mos · Los Angeles, California, United States

  • Spectrum Reach – Adlink/RSN
  • At the core, we are a connectivity company. Built on the strength of Charter and its direct relationships with over 30 million Internet & Cable subscriber households in the US, we have the plug into the home. With access to exclusive inventory, premium programming and 1st party data we are able to target your customers across TV, Streaming TV/CTV, Addressable TV, Programmatic TV, Digital & more with precision and scale.
  • As the largest local aggregator of ad-supported video inventory nationally & in Los Angeles, we make it easier for you to reach your desired audiences however they consume content.
  • Adlink (the Los Angeles Interconnect) enables advertisers to reach nearly 4 million Cable, Telco (ATT & Verizon), DTV & Dish households in market through powerful programming that spans across 80+ top rated networks including:
  • O&O: Spectrum Sports Net – Home of the Lakers, Spectrum Sports Net LA – Home of the Dodgers and Spectrum News 1.
  • 80+ Cable Networks including - ESPN, CNN, E!, AMC, MTV, Lifetime, TNT, TBS, Comedy Central, Discovery, Fox News, CNBC, FS1, GOLF Channel, etc.
  • High Profile Sports – NFL, NCAA Football, NHL, NBA, NCAA Basketball, MLB, Golf, etc.
  • Extended Reach & Targeting: Partnering with Amazon Ads in 2025, Spectrum Reach can provide advertisers with a unique blend of Amazon Ad inventory, data targeting & holistic analytics.
  • Results Driven: In 2023, we developed the first-to-market deterministic TV attribution solution for advertisers. Multiscreen attribution makes it possible to analyze what drives consumers to take action & visit an advertiser’s website after seeing a message on traditional TV or Streaming TV.
  • Brand Safe: In 2024 Spectrum Reach became the first publisher to be TAG Certified for Transparency designation. This, along with 3 other seals makes us the first local media sales organization to become TAG Platinum certified, ensuring your ads are seen only in premium supply sources by real people.
Streaming MediaProgrammatic TVDigital MarketingMedia ManagementCampaign Effectiveness

Frame cmo

Chief Brand Officer

Sep 2022Sep 2024 · 2 yrs · Los Angeles, California, United States

  • Frame understands that growth is a process, not an outcome— our team of executive growth marketers and specialists unlock your best path forward to growth. We build custom teams that know your business and become your growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or group of freelancers.
  • We focus on creating efficient and thought-provoking integrated marketing strategies. We do this with our proven process - we stay nimble, optimize, and refine to find maximum efficiencies and more streamlined paths to growth.
  • Marketing: Digital Marketing | Integrated Communications | Campaign Management | Public Relations | Brand Development | Omni-Channel Development | Influencer Marketing | Next-Gen Marketing | SEO | Franchise Marketing | Consumer Behavior
Integrated MarketingBrand DevelopmentDigital MarketingPublic RelationsCampaign Management

The content collective la

Founder / Marketing Director

Jan 2021Dec 2024 · 3 yrs 11 mos · Remote

  • The Content Collective team is comprised of creative, strategic marketing gurus with an approach aimed at creating and distributing unique valuable, relevant, and consistent creative content to attract and retain your target audience. With the ultimate goal of driving profitable customer action, The Content Collective is your powerful, asset and results-driven, full-service content marketing team.
Media ManagementContent ManagementMarketing Project ManagementCo-marketingCustomer Segmentation Strategy

Compass

Marketing Director

Jan 2017Jan 2021 · 4 yrs · Manhattan Beach

  • Managed full-cycle marketing operations to increase lead generation and sales execution for a leading real estate team.
  • Developed digital, print, event, and lifestyle marketing assets–– $100K annual marketing budget
  • Curated, created, and managed the team’s website: SchneiderProperties.com with Luxury Presence
  • Established brand mission, vision, and values, as well as themes, colors, logo design, and asset creation
  • Contributed to driving $70M in sales volume, year-over-year––with an average of 40+ sales per year
  • Developed email marketing strategies and managed property-specific campaigns, targeting 3000+ clients––achieved 50% open rate and a 1.77% click-through rate
  • Created and ran digital campaigns and tracked performance
  • Partnered with local groups and community members––serving as liaison when SP sponsored events
  • Implemented new policies and procedures to ensure continued operations in response to COVID-19
  • Collaborated with agents to develop strategic marketing plans based on requirements of each property
  • Obtained real estate sales license through the Bureau of Real Estate (currently active)
Marketing Project ManagementDigital MarketingEvent MarketingSalesPublic Speaking

Choicestream

Regional Director of Sales

Sep 2015Nov 2016 · 1 yr 2 mos · Greater Los Angeles Area

  • Managed southwest territory for a performance-based programmatic digital offering––driving $7M annual revenue
  • Ranked within the top 10% in sales performance and quota attainment amongst a team of 40+
  • Delivered strategic marketing campaigns for 50+ brands and agencies to build and execute digital media programs
  • Led a team of 2 direct reports––providing analytical coaching and mentorship to maximize performance
  • Cultivated relationships to secure trust and confidence from clients and agencies––ensuring continued business
  • Prospected and won new business in the LA and Las Vegas market through persistent research and ongoing outreach
CRM SoftwareCampaign EffectivenessConsultative SellingAgency Relationship ManagementSales Management

Martini

2 roles

Director of Sales, Southwest

Promoted

Dec 2013Aug 2015 · 1 yr 8 mos

  • Secured $10M+ in new business for Martini Media and 45+ new accounts for the Martini brand
  • Spearheaded marketing initiatives for luxury brands to improve perception and consumer engagement
  • Strategically collaborated with key luxury marketers and agencies to build and execute digital media programs
  • Managed southwest territory––achieving 100% of sales targets and contributed to a national team quota
Agency Relationship ManagementConsultative SellingCampaign EffectivenessClient-focusedAdvertising

Account Executive

Jan 2010Nov 2013 · 3 yrs 10 mos

Agency Relationship ManagementConsultative SellingCampaign EffectivenessClient-focused

Fast company

Inc.com & FastCompany.com | Account Executive

Oct 2008Dec 2013 · 5 yrs 2 mos · El Segundo, CA

  • Executed and managed online, mobile, print, and experiential programs across 2 media properties
  • Increased new client revenue and digital presence for the brand by 80%––adding $5M in new revenue
  • Created synergies between print and digital programs to engage consumers at the right place with the right message
  • Developed strategies to leverage key strengths of websites with goals for clients’ campaigns
Agency Relationship ManagementConsultative SellingClient-focused

Omd

Media Supervisor

Jan 2005Sep 2008 · 3 yrs 8 mos · Los Angeles

  • Developed integrated marketing plans for key client across TV, Print, Digital, Radio, OOH and Mobile
  • Researched, analyzed, and presented competitive set media data for the auto industry
  • Presented $15M+ integrated media plan recommendation to VP of Marketing on a quarterly basis
  • Analyzed the auto category and territory trends, company backgrounds and product launches
  • Analyzed digital media plans and optimization techniques for delivering successful campaigns
  • Participated in important client meetings and industry events working closely with key clients across the country
  • Facilitated interactive media days and corporate sales meetings with various media partners including Time Inc, Condé Nast, ESPN, BRAVO TV, NBC, ABC, The New York Times, etc.
Agency Relationship ManagementConsultative SellingClient-focused

Education

UC Irvine

Bachelor's degree — Economics

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