Aug 2022 – Feb 2024 · 1 yr 6 mos · Delhi, India · On-site

• Analyze market trends and customer data to identify opportunities for improving marketing strategies and campaigns.
• Utilize Excel, SQL, and Power BI to extract and analyze large datasets for actionable insights.
• Present findings and recommendations to senior management, effectively communicating complex data insights in a clear and concise manner.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and track marketing campaign effectiveness.
• Collaborate with media organisations, awards events and advertising agencies
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks also using LinkedIn Sales Navigator.
• Provide business intelligence based on the previous data.
• Determine new opportunities by analyzing business needs.
• Lead market research efforts to uncover the viability of current and existing products/services.
• Made Monthly MIS as per business trends
• Looking out for billing and Data management of all clients
• Handling end to end onboarding of all the clients
• Leveraged data-driven insights to optimize campaigns, resulting in increased brand visibility,
• Looking out for backend operations of the organisation

Jun 2020 – Aug 2022 · 2 yrs 2 mos · Delhi, India

• Worked on search engine optimization (SEO), Email marketing, and strategies making for all
• Analyze market trends and customer data to identify opportunities for improving marketing strategies and campaigns.
• Develop and implement data-driven marketing strategies to drive customer acquisition and retention.
• Online Lead Generation experience (Online Business Development Team).
• Lead and develop staff by identifying training needs.
• Conducted various business problems analysis to reduce operational and financial risk.
• Managed data of all employees of the company
• Provide business intelligence based on the previous data.
• Developed various master sheets on Excel to standardize the data collection and maintenance process
• Determine new opportunities by analyzing business needs.
• Provide direction, and guidance to the team to ensure alignment with the Company’s strategies.
• Knowledge of Social Media Optimization (SMO): Facebook, Twitter, Google+, LinkedIn.
• Experienced with Pinterest for Image sharing & promotions. LinkedIn, Stumble Upon, scoop it, YouTube, Tumblr, Vimeo.
• Drove brand awareness, lead generation, and website marketing through innovative marketing strategies.
• Prepare and present reports on marketing performance, including key metrics and recommendations.
• Leveraged data-driven insights to optimize campaigns, resulting in increased brand visibility, enhanced lead quality, and improved website performance, ultimately driving business growth and customer engagement.

Jan 2018 – Jun 2020 · 2 yrs 5 mos · Delhi, India

• Reporting to VP sales manager with responsibilities of promotion and sales.
• Attaining sales objectives by customer and brand within the territory, by executing strategic plans to increase sales.
• Handled GEM portal to sell our products in Government entities
• Implementing new partners strategic plan per brand at each of its clients.
• Creating marketing campaigns on social media platforms
• Writing monthly reports on the performance of the campaigns.
• Creating and overseeing marketing campaigns
• Maintaining a healthy relationship with the clients
• Undertaking business reviews and seek agreement on business development plans.
• Maintaining accurate account data regarding customer profile, balance on payment, and when appropriate, coop advertising and promotional records.

Dec 2016 – Oct 2017 · 10 mos · Delhi, India

• Setting and managing the daily schedules and calendars of company executives
• Preparing and/or editing documents, such as expense reports, memos, and invoices
• Creating spreadsheets, managing databases, preparing presentations
• Making Pass for all the employees who are working at IGI Airport
• Obtaining government authority's authorization for a pass at the airport
• Order necessary office supplies
• Managing corporate stock rooms and/or libraries
• Reviewing incoming documents
• Conducting research
• Training and/or supervising clerical workers