Chinmay Panday

Operations Associate

Mumbai, Maharashtra, India9 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led transformative projects in distributive trade across multiple regions.
Spearheaded innovation improving prediction accuracy by 40%.
Managed significant turnover in organized trade categories.

Stackforce AI infers this person is a Sales and Marketing professional with expertise in E-Commerce and Trade Marketing.

Contact

Skills

Core Skills

E-commerceProduct ManagementAnalytical SkillsCategory ManagementBusiness DevelopmentSales Management

Other Skills

Customer ExperienceProduct PromotionTrade MarketingChannel StrategyMulti-channel RetailCustomer MarketingGo-to-Market StrategyConsultingMarketingMarketing StrategyBrand BuildingBusiness StrategyConsumer BehaviorSocial MediaProject Planning

About

Experienced in General Trade and Modern Trade Channels in India leading sales and trade marketing domains, I am currently responsible for transformation in ways of working of distributive trade (General Trade) in markets viz. SEA, LATAM, Africa etc. The Distributive Trade team at Unilever is working towards transformation of underserved traditional trade such as small neighbourhood outlets, (local kirana shops in Indian Parlance) - integrating them into the digital world & empower them to thrive in the world of constantly evolving e-commerce and organised trade.

Experience

9 yrs

Total Experience

4 yrs 6 mos

Average Tenure

7 yrs

Current Experience

Unilever

5 roles

Sr. Manager Route to Market Strategy

Promoted

Apr 2023 – Present · 3 yrs 1 mo

Leading transformation projects for distributive trade in SEA, Africa & LATAM markets leveraging technology to provide world-class selling experience and UI/UX to respective retailers, front end teams and the distributors
Product lead for “UCube.AI” : an app for sales leaders for downstream tracking of sales & disciplinary KPIs at MTD &
Intraday level enabling real-time performance tracking throughout the CD organization structure (launched in SEA)
Spearheaded innovation in assortment recommendation engine delivering 40% improvement in the prediction accuracy
Designed & implemented new KPIs to optimize the sales call of sales rep, leading end to end change management of backend reporting systems & front-end UI resulting in improved SKU discoverability leading to assortment growth (SEA)
Market Onboarding Lead for end-to-end solution for distributors through DMS (Distributor Management System) powered by Delivery and Warehousing Solutions delivering 30-35% savings in OPEX, ~3X Faster Operations & Sustainability via Paper Savings

Analytical SkillsE-CommerceCustomer ExperienceProduct Management

Category Strategy & Planning Manager

Jan 2022 – Apr 2023 · 1 yr 3 mos

Responsible for growing the Skin and Deodorant categories in Organised Trade and Omni Channel Retail, handling a turnover of ~1xxx Cr per annum.

Analytical SkillsCategory ManagementBusiness DevelopmentProduct PromotionTrade MarketingChannel Strategy+2

Area Sales and Customer Manager

Promoted

Feb 2020 – Jan 2022 · 1 yr 11 mos

Responsible for sales in General Trade across all
categories and brands for Chennai Metro City handling a turnover of ~400 cr, 20 distributors, and a three- tiered sales team of 400+
Led the on ground design & execution of an eB2B pilot in Chennai servicing to over 2500 small sized retail outlets. Backed by tech interventions through a user friendly app interface for the retailer & state of the art RTM model for last mile delivery.

Analytical SkillsSales Management

UFLP Management Trainee 2019

May 2019 – Feb 2020 · 9 mos

Sales Stint: Patna & Muzaffarpur, Bihar
Worked on C2S (Cost to Serve) optimisation project for “Shakti Channel” - a RTM channel to reach the farthest rural markets
Analysed drivers to grow assortment and piloted execution drives through salesmen excitement programs to deliver intended growth
Hands on training and experience of each stakeholder involved in distribution business right from a stock sorter, loader to the sales executive on ground
Brand Stint : Glow and Lovely Career Foundation
Leveraged alternate reach models for generating reach and getting conversions on the Glow and Lovely Career Foundation portal
Extensive consumer work in rural India to understand the passion points, aspirations and available touch points
Partnered with a leading telecom company to have a joint marketing plan to aid reach and engagement with the rural target consumer

Analytical SkillsCategory ManagementSales Management

Summer Intern

Apr 2018 – May 2018 · 1 mo · Mumbai, Maharashtra, India

Project: 6P Strategy for a new product launch in Oral Care.
Cross Cluster consumer research (Users, Lapsers) to identify triggers and barriers to the category.
Liaised with R&D to land the formulation as per the demand spaces identified.
Formulated a GTM Launch Pilot strategy ensuring the launch is ROI Positive.
Started with a prototype and ended the project with final product on desk ready to land in Market.