Mar 2024 – Apr 2025 · 1 yr 1 mo · Ahmedabad, Gujarat, India · Hybrid

• Led the Dandipath Heritage Management Center as Assistant Director, overseeing the development and management of key projects.
• Collaborated with cross-functional teams to design and develop a user-friendly website, focusing on UI, UX, and overall functionality.
• Spearheaded the creation of a cartographically accurate map, enhancing the accessibility and understanding of heritage routes.
• Managed archival processes, ensuring the accurate documentation and preservation of historical data.
• Established strategic partnerships with various institutions, fostering collaboration and resource sharing along the heritage route.
• Maintained consistency and clarity in all communications, avoiding technical jargon to ensure comprehensibility for diverse stakeholders.
• Proofread and ensured error-free documentation and project materials, maintaining a professional standard.
• Consistently achieved project milestones, contributing to the center's mission of preserving and promoting

Apr 2023 – Mar 2024 · 11 mos · Ahmedabad, Gujarat, India

• Led the creation of a comprehensive brand identity for the Department of Textiles, Tamilnadu, and Co-optex, enhancing the visibility and recognition of the state's textile industry.
• Conducted in-depth research to develop a detailed profile of Tamilnadu's textile sector, providing valuable insights that informed the brand identity strategy.
• Developed Brand Identity Guidelines that ensured consistency and coherence in all visual and communication materials, strengthening the brand's presence.
• Designed Packaging Guidelines that aligned with the brand identity, enhancing product appeal and marketability.
• Collaborated with cross-functional teams to ensure the successful implementation of brand and packaging guidelines, resulting in a cohesive and professional brand image.
• Utilised creative design skills to produce innovative and culturally relevant branding solutions, resonating with both local and international audiences.

Dec 2022 – Mar 2023 · 3 mos · Ahmedabad, Gujarat, India

• Conceptualized and designed the theme pavilion for the National Book Trust at the World Book Fair, focusing on "Aazadi Ka Amrut Mahotsav," which highlighted various aspects of India's independence movement.
• Developed the architectural layout, integrating innovative design elements and materials to create an engaging and educational experience for visitors.
• Conducted comprehensive material and design research to ensure the pavilion's aesthetic and functional alignment with the central theme.
• Created exhibition graphics that effectively communicated the historical narrative and significance of India's independence movement to a diverse audience.
• Collaborated with a multidisciplinary team to execute the pavilion design, ensuring seamless integration of all components and a cohesive visitor experience.
• Managed the project timeline and deliverables, ensuring the pavilion was completed on schedule for the World Book Fair, which attracts an average footfall of 1 million people over a fortnight.

Nov 2019 – Feb 2020 · 3 mos

• Conceptualized and designed the theme pavilion for the National Book Trust at the World Book Fair, focusing on "Gandhi 150" to highlight Mahatma Gandhi's roles as an Author, Printer, Editor, and Publisher.
• Developed the architectural layout, conducted material and design research, and crafted exhibition graphics, ensuring a cohesive and engaging visitor experience.
• Successfully executed a large-scale project for one of the world's largest book fairs, which attracts an average footfall of 1 million people over two weeks.
• Collaborated with cross-functional teams to ensure the seamless integration of thematic elements and architectural design, enhancing the overall impact of the exhibition.
• Utilized innovative design techniques to create an immersive environment that resonated with the central theme, receiving positive feedback from attendees and stakeholders.
• Maintained consistency in design elements and communication, ensuring clarity and accessibility for a diverse audience.

Oct 2019 – Oct 2019 · 0 mo

• Taught Exhibition design students Graphic Design basics.

Aug 2018 – Mar 2024 · 5 yrs 7 mos · Ahmedabad Area, India · Hybrid

• Collaborated with diverse teams of designers, marketing experts, and senior management to create comprehensive brand identities and strategies, enhancing client brand recognition and market positioning.
• Developed and implemented branding guidelines that ensured consistency and coherence across all client communications and marketing materials.
• Spearheaded the creation of UI/UX designs and system designs for seamless handovers, improving user experience and client satisfaction.
• Led strategic brand initiatives that aligned with client objectives, resulting in a 20% increase in brand engagement and customer loyalty.
• Facilitated workshops and brainstorming sessions to foster innovation and creativity in brand strategy development.
• Maintained clear and effective communication with all stakeholders, ensuring alignment and understanding of brand vision and goals.
• Ensured all branding projects were delivered on time and within budget, consistently exceeding client expectations.

Feb 2016 – Jan 2018 · 1 yr 11 mos · Ahmedabad Area, India

• Transitioned from Content Manager to Design Manager, leading the design team at Fluvina Technologies Pvt. Ltd, a digital healthcare company focused on medicine adherence.
• Co-created the brand identity and developed the foundational strategy for market positioning, significantly enhancing brand recognition and visibility.
• Spearheaded the creation of engaging content, including blogs, patient communication, and mailers, contributing to improved patient engagement and communication.
• Designed and implemented the UI/UX for the child health module and diabetes clinic, ensuring user-friendly interfaces that improved patient interaction and satisfaction.
• Developed the vaccination and diabetes modules, aligning them with the company's strategic goals and enhancing service delivery.
• Led design-based interventions that resulted in double-digit growth, demonstrating the impact of strategic design on business performance.
• Maintained consistent and clear communication with cross-functional teams, ensuring alignment and understanding of design objectives and outcomes.

Sep 2012 – Feb 2016 · 3 yrs 5 mos · Ahmedabad Area, India

• Product Design company which created designer furniture and products for two wheeled automobiles.
• Created over 100 products for Salt-Works, Kraft Kari, Khidki, SN Unlimited and Srijan.

Aug 2010 – Aug 2011 · 1 yr · Ahmedabad Area, India