Chirag Makhija

Product Manager

Bengaluru, Karnataka, India6 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product initiatives driving significant revenue growth.
  • Expert in scaling operations and enhancing customer experience.
  • Strong foundation in software development and product management.
Stackforce AI infers this person is a Product Manager with expertise in Edtech and Fintech industries.

Contact

Skills

Core Skills

Product ManagementProduct StrategySoftware Development

Other Skills

User JourneysSoftware Development Life Cycle (SDLC)FinTechInfluencing Without AuthorityA/B TestingProduct Road MappingProduct LaunchProduct VisionBusiness AnalysisManagementProject ManagementProduct DevelopmentManagement ConsultingBusiness StrategyMarketing

About

Product manager by profession and a tech entrepreneur at heart. My aspiration towards building products I can leave my mark on, drove me to pursue a career in Product Management. I am currently working at Cult.fit building Cultsport.com as a one stop destination for everything fitness. I’ve helped scale up supply chain operations, automate customer experience and set up tech for store operations. Prior to this, I’ve worked with Byju’s, building Byju’s Online Tutions as a 0-1, focusing on activation and retention. I completed my MBA from IIM Calcutta and hold a degree in Computer Engineering from Mumbai University. I pursued a career in technology as a Software Developer at JP Morgan Chase, where I helped develop customised banking solutions for clients. You can reach out to me on chiragdmakhija@gmail.com. Thanks!

Experience

6 yrs 9 mos
Total Experience
2 yrs 3 mos
Average Tenure
3 yrs 5 mos
Current Experience

Curefit - house of cult

Senior Product Manager

Jan 2023Present · 3 yrs 5 mos · Bengaluru, Karnataka, India · On-site

  • 𝗟𝗲𝗱 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗽𝗼𝘀𝘁-𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗳𝗼𝗿 𝗰𝘂𝗹𝘁𝘀𝗽𝗼𝗿𝘁.𝗰𝗼𝗺, the D2C vertical of cult.fit. Scaled tech across operations and customer support as the business grew from ₹𝟮𝟱𝟬𝗖𝗿 𝘁𝗼 ₹𝟲𝟬𝟬𝗖𝗿+ 𝗼𝘃𝗲𝗿 𝟯 𝘆𝗲𝗮𝗿𝘀. Owned key product charters across 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻, 𝗿𝗲𝘁𝘂𝗿𝗻𝘀, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗮𝗻𝗱 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 (𝗘𝗕𝗢) 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻.
  • 🚀 𝗞𝗲𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 & 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀:
  • 𝗥𝗲𝘁𝘂𝗿𝗻𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
  • Built a risk engine and post-purchase intervention system that reduced Return-to-Origin (RTO) from 19% to 10%, unlocking ₹44Cr+ in incremental revenue.
  • 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 & 𝗙𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁:
  • Launched next-day delivery and built a warehouse allocation engine (LZN) that reduced national shipments by 44% and saved ₹5.5Cr+ annually in shipping costs.
  • 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆:
  • Launched a semi-automated control tower to proactively monitor shipment delays and trigger escalations, reducing breach rates from 8% to 4%.
  • 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻:
  • Rolled out customer support help desk platform and self-serve ticketing, reducing contact rate from 18.5% to 11%, support bandwidth by 35%, and improving CSAT from 2.4 to 3.7.
  • 𝗢𝗳𝗳𝗹𝗶𝗻𝗲 𝗘𝗕𝗢 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻:
  • Set up the POS and backend product stack to power 20+ exclusive brand outlets (EBOs), enabling omni-channel retail visibility and order syncing.
  • 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘂𝘀𝗶𝗻𝗴 𝗚𝗲𝗻𝗔𝗜
  • Launched e2e internal service platform to automate delivery-to-installation for 350cr portfolio - reduced SLA from 3.7 to 2.8 days, enhanced operations efficiency, and improved CSAT visibility
  • Across all initiatives, focused on solving operational inefficiencies through structured, scalable product systems—driving impact on revenue, margins, and customer experience.
User JourneysProduct StrategyProduct Management

Byju's

Product Manager

May 2021Jan 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India

  • Owned 𝗰𝗼𝗿𝗲 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗵𝗮𝗿𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗕𝘆𝗷𝘂’𝘀 𝗖𝗹𝗮𝘀𝘀𝗲𝘀, the company’s live online learning platform. Focused on building features that improved student motivation, progress visibility, and long-term learning outcomes—𝗶𝗺𝗽𝗮𝗰𝘁𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘀𝘁𝗶𝗰𝗸𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻.
  • 🚀 𝗞𝗲𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 & 𝗜𝗺𝗽𝗮𝗰𝘁:
  • 𝗧𝗿𝗶𝗮𝗹 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝗙𝘂𝗻𝗻𝗲𝗹
  • Launched a 1-week trial experience to drive top-of-funnel acquisition - 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝟴𝟬𝗞+ 𝗹𝗲𝗮𝗱𝘀/𝗺𝗼𝗻𝘁𝗵 with a 𝟭𝟮.𝟱% 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲, contributing ₹𝟭𝟮𝗖𝗿+ 𝗶𝗻 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗿𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲.
  • 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁
  • Built a scalable post-session task engine (homework, assessments) - 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝟭.𝟱𝗟+ 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀/𝗺𝗼𝗻𝘁𝗵, improving weekly engagement and tutor-student feedback loops.
  • 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻
  • Launched personalized performance summaries (monthly/quarterly) - 𝗯𝗼𝗼𝘀𝘁𝗲𝗱 𝘂𝘀𝗲𝗿 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝟰𝟱% 𝘁𝗼 𝟲𝟬% by enabling better intervention by parents/academic counsellors.
  • 𝗥𝗲-𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗵𝘂𝗿𝗻𝗲𝗱 𝗰𝗼𝗵𝗼𝗿𝘁𝘀
  • Introduced structured nudges for low-engagement users with parent-teacher 1:1s - helped r𝗲𝗰𝗼𝘃𝗲𝗿 𝗮𝘁-𝗿𝗶𝘀𝗸 𝗰𝗼𝗵𝗼𝗿𝘁𝘀 𝗮𝗻𝗱 𝗲𝘅𝘁𝗲𝗻𝗱𝗲𝗱 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗮𝗰𝘁𝗶𝘃𝗲 𝘄𝗲𝗲𝗸𝘀 𝗽𝗲𝗿 𝘂𝘀𝗲𝗿.
User JourneysProduct StrategyProduct Management

Unilever

Sales & Distribution Consultant

Aug 2020Oct 2020 · 2 mos · Bihar, India

  • Consulted HUL to strategize an alternate distribution network in deep rural markets in India. The challenge was to improve coverage of HUL in regions that are currently unpenetrated due to their dispersed locations, making it infeasible for distributors to earn minimum ROI.
  • We built a business case for adoption of Sub-Stockist model. The proposed pilot led to a 50% increase in coverage along with decrease in cost of last mile delivery in identified regions.

Rb

Marketing Intern

Apr 2020May 2020 · 1 mo · Gurgaon, India

  • Strategized Harpic's digital strategy to drive brand penetration in urban and rural areas.
  • This was done by benchmarking best industry practices and consumer immersions, analysing gaps in Harpic's current strategy and envisioning Harpic's relevance in Covid.

J.p. morgan

Software Engineer

Aug 2017Apr 2019 · 1 yr 8 mos · Mumbai Area, India

  • 𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝘃𝗶𝗮 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗱𝗲-𝗮-𝘁𝗵𝗼𝗻 (𝘁𝗼𝗽 𝟮.𝟰%𝗶𝗹𝗲) and 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝗱 𝗮 𝗣𝗣𝗢 𝗼𝗳𝗳𝗲𝗿. Worked on the Commercial Banking team responsible for fee computation infrastructure used across global client accounts—𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗹𝗮𝗿𝗴𝗲-𝘀𝗰𝗮𝗹𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗮𝘁𝗮 𝗮𝗻𝗱 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀.
  • 🚀 𝗞𝗲𝘆 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀 & 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻𝘀:
  • 𝗕𝗶𝗹𝗹𝗶𝗻𝗴 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗼𝗻
  • Led the migration of a legacy fee computation system to Scala-based micro-services. Re-architected core modules from scratch to improve system reliability and performance for $60M+/day in billings.
  • 𝗛𝗶𝗴𝗵-𝗦𝗰𝗮𝗹𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 𝗗𝗲𝘀𝗶𝗴𝗻
  • Collaborated on technical decisions involving algorithmic design, database modelling, testing frameworks, and messaging protocols for fee pipelines - balancing accuracy, performance, and auditability.
  • 𝗜𝗻𝘃𝗼𝗶𝗰𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲
  • Built a processing pipeline to handle 500+ invoices/day, with 99.9% uptime - contributed to cleaner data visibility and operational reporting.
  • 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻
  • Worked closely with global tech teams and business stakeholders to align backend systems with financial reporting needs—gaining early exposure to decision-making around trade-offs, impact, and system evolution.
  • The experience helped build a strong foundation in 𝗯𝗮𝗰𝗸𝗲𝗻𝗱 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲, 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆, and working on products where precision, scale, and accountability are non-negotiable - skills I continue to apply in product roles today.
Software DevelopmentSoftware Development Life Cycle (SDLC)

Education

Indian Institute of Management, Calcutta

Master of Business Administration - MBA

Jan 2019Jan 2021

Vivekanand Education Society's Institute Of Technology

Bachelor of Engineering (B.E.) — Computer Engineering

Jan 2013Jan 2017

Smt Sulochanadevi Singhania School

ISC Board — Computer Science

Jan 2011Jan 2013

Smt. Sulochanadevi Singhania School

ICSE Board

Jan 2009Jan 2011

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