Apr 2023 – Oct 2025 · 2 yrs 6 mos

• Responsible for everything growth @INDmoney.
• iOS app acquisition expert. Scaled iOS users to 2X.
• App performance campaigns on biddable. Overviewed all social paid campaigns, delivering 3X growth YOY.
• Single handedly managed all Media buying and Alliance Partnerships.
• Product growth - Referral and Rewards. Superhead US & Indian stocks referral & rewards engine. Was responsible for in app rating product, improving organic Android app rating from 4.4 to 4.6 and iOS from 4.5 to 4.7 within 8 months.

May 2021 – Jul 2023 · 2 yrs 2 mos

• Product Growth, Media, Paid & Alliances @INDmoney

Jun 2020 – Oct 2020 · 4 mos · India

• Idea to Startup Lab provides business training to aspiring entrepreneurs aiming at taking their idea to the next level of implementation. Classroom sessions include academic insights & practice oriented workshops led by experienced mentors from Indian school of business and BOCCONI UNIVERSITY, Italy.

Mar 2020 – Mar 2021 · 1 yr · India · Remote

• Handled human driven performance marketing for Indian clients giving them optimum results at optimum ROI.
• The difference was we pitched only for those services which have value to our clients and not cross sell to earn money.

Feb 2020 – Apr 2021 · 1 yr 2 mos · Greater Bengaluru Area

• · Handled Performance/Branding and Reserve Media Buying for Clients like Federal Bank, MFine, Forever 21, Swiggy, Uber, Whirlpool, Max Fashions, Flipkart Seller hub, etc.
• · Assigned the role of Data Handling Officer (DHO) for Webchutney Bangalore for Data Protection at DAN level.

Dec 2018 – Feb 2020 · 1 yr 2 mos · Greater Ahmedabad Area

• Uplers is an award-winning MarTech company delivering end-to-end web, design, digital marketing, and email production services to businesses and agencies across 52+ countries.
• Backed by a team of 520+ digital experts, Uplers has served over 600 agencies along with over 100 brands including National Geographic, Amazon, Facebook, Disney, and 21st Century Fox
• With offices located in the USA, UK, Australia, and India, Uplers’ mission is to deliver amazing results & experiences to its clients. We take pride in investing in our people to grow their skill set in line with the demands of a modern global workforce.

Jul 2018 – Dec 2018 · 5 mos

• · Media buying for various industries (Travel, E-commerce, Education, Medical, Real Estate etc.)
• · Encompassing the entire scope of Direct Buying and Digital Media.
• · Affiliate and Influencer advertising.

Dec 2017 – Jun 2018 · 6 mos

• Planning of marketing strategy of clients.
• Ad creation and promotion on Facebook Adverts.
• Ad creation and management on Google Adwords and Analytics.
• Ad creation and management on Linkedin, Quora, Twitter and related platforms.
• Reporting and Analysis of Client Campaign’s Performance.
• 360 degree PPC management.

Oct 2016 – Oct 2017 · 1 yr · Hyderabad, Telangana, India

• Digital Marketing using Facebook Adverts, Twitter, SMS, and Email marketing.
• {Responsible for lead generation through Facebook marketing.}
• Content and blog writing, Infographic ad and video creation, web scraping.
• Customer support and sales.

Jun 2016 – Jul 2016 · 1 mo · Jaipur, Rajasthan, India

• A summer internship program of 45 days in Embedded Systems and Robotics learning all the basic concepts of Embedded C and coding.
• Various projects included:
• Timers,
• ATM prototype,
• Mobile controlled robot,
• Smart home automation and many more.

Mar 2015 – Mar 2015 · 0 mo · New Delhi Area, India

• A two day 8051 - 8052 Embedded workshop at IIT-DELHI conducted by Robosapiens India.

Mar 2014 – Dec 2015 · 1 yr 9 mos · Jodhpur, Rajasthan, India

• A skill-based human capacity building program which provided competency-based employability enhancement skills and hands-on skill training in IP Networking & Cyber Security, Mobile Communication, Digital Switching System, Digital Transmission System, Telecom Support Infrastructure, Broadband Technology, and Optical Fibre Technology.
• Total Certifications includes : Silver, Gold and Platinum Certificates.