Sep 2023 – Aug 2024 · 11 mos · United States · Hybrid

• - Building out the user research practice by conducting research on the data economy.

Mar 2023 – Aug 2023 · 5 mos · Menlo Park, California, United States

• Lead user researcher on brokerage team who drove product/brand strategy through socializing the core product needs and market size for advanced traders that resulted in 12% increase in volume from high-revenue customers. Collaborated with research leadership to develop tools to increase efficiency, save money, and support in-person research.
• Conducted quantitative survey research with cross-functional stakeholders to market size and identify customer segments to impact 0-1 product strategy.
• Built a research panel of 518 active customers to increase qualitative research efficiency and build Robinhood's first customer community.
• Collaborated with C-suite and senior leadership to design a research tract and sample 700+ customers for a $1.8m conference.
• Impactful storyteller with skills in mentoring 3 junior team members to develop rigorous research, simplify research communicator, and scale their impact.
• Drove the creation of an onsite research lab to improve usability testing and in-person journey mapping research.

Jul 2021 – Mar 2023 · 1 yr 8 mos · Menlo Park, California, United States

• Identified unmet product needs for product traders with quantitative data and unmoderated interviews that reduced power trader churn by 1k/week.
• Drove strategic marketing direction by co-leading a focus group study on Robinhood's brand narratives that was presented to the board.
• Led a team of 70+ stakeholders to create an in-person research conference that built empathy for the needs of the company's most active customers.
• Shaped roadmap planning for power customers by using max/diff surveys to prioritize advanced tools (i.e., charts) that drove 3x more engagement.
• Developed journey maps, user segmentation, and evaluative studies to prioritize products for options traders that resulted in a 275% increase in NPS.

Apr 2020 – Jul 2021 · 1 yr 3 mos · Menlo Park, California, United States

• Led generative qualitative research to build out journey maps for multiple user experiences of traders (i.e., novice, advanced) that shaped roadmap priorities.
• Leveraged quantitative and qualitative methodologies to advocate building learn-by-doing education (watchlist) and advanced tools (charts) to meet target customer needs.
• Conducted 30+ tactical research and piloted rapid research program to support cross-functional stakeholders and the design organization.
• Recognized as a subject matter consultant and proactive educator of options trading within 6 months into the role.

Dec 2018 – Apr 2020 · 1 yr 4 mos · Indianapolis, Indiana, United States · Hybrid

• Led research on a national mixed-method study on organization finances including 1230 survey in Qualtrics and 104 ethnographic interviews. www.Nscep.org
• Managed 2 researchers and developed a cross-national team of 6 interviewers.
• Presented quantitative survey report to board members to shape strategy.

May 2018 – Dec 2018 · 7 mos · Columbus, Ohio Metropolitan Area · On-site

• Consulted with a design researcher on a qualitative analysis of bike commuters through 6 contextual inquiries, gear assessment, and intercepts.
• Drove change in diversity practices and member engagement by conducting 8 focus groups that revealed the distinct journeys of member groups.
• Increased empathy for underrepresented groups through design workshop and executive consulting.

Dec 2017 – May 2018 · 5 mos · Columbus, Ohio Metropolitan Area

• Created 4 user archetypes to identify target customers for health care clients that drove decisions to redesign product.
• Applied the Jobs-to-Be-Done framework to determine the unmet needs of 12 diabetes patients.
• Developed a novel tool (transparent overlays) to measure non-linear user experience (UX) journeys.

May 2017 – Aug 2017 · 3 mos · Columbus, Ohio Metropolitan Area · On-site

• Provided expertise on refining and developing design research studies to determine portfolio
• Co-led 2 participatory design workshops with high school students and university professionals
• Conducted secondary market research for health technologies producing a 10 competitor analysis report

Aug 2012 – Dec 2017 · 5 yrs 4 mos

• Managed a multi-region mixed method study of leaders in racially diverse organizations. The team collected 121 in-depth interviews, 700+ surveys, and 37 focus groups with leaders and members of racially diverse churches.
• Implemented 4 experimental social psychology studies that addressed network behavior, attitudinal change, and cross-cultural interaction.
• Conducted an published researched on the giving and network formation of university students and crowdsourced workers (Amazon MTurk).
• In the last 2.5 years, I implemented 4 experimental social psychology studies that addressed network behavior, attitudinal change, and cross-cultural interaction. The studies analyzed the giving and network formation of university students and online crowdsourced workers (Amazon MTurk).

Aug 2011 – Jul 2012 · 11 mos

• Developed individual research ideas about social capital development in interracial social networks, specifically religious organizations.