Jan 2026 – Feb 2026 · 1 mo · Gurugram, Haryana, India · On-site

Apr 2025 – Jan 2026 · 9 mos

• Owned UX quality and experience for products serving (6M+) users at scale
• Established UX quality benchmarks, design standards, and experience guidelines across multiple products
• Ensured consistency, usability, and performance across high-traffic user journeys with large concurrent usage
• Led usability audits, heuristic evaluations, and iterative testing to reduce friction and improve engagement
• Collaborated with Product & Engineering to translate complex business logic into simple, intuitive experiences
• Played a key role in improving trust, retention, and long-term experience for a diverse, mass-market user base

Nov 2024 – Jun 2025 · 7 mos

Oct 2021 – Nov 2024 · 3 yrs 1 mo

Jun 2017 – Oct 2021 · 4 yrs 4 mos · Noida Area, India

• I spearheaded the design and management of a diverse product portfolio across multiple verticals at Times Network, encompassing TimesNow, MirrorNow, ETNow, and ZoomTV.
• Key achievements include Developing and owning flagship products like the TimesNow iOS and Android apps, a specialized Election App for TV anchors, and the Times TheFoodie website.
• I was instrumental in creating Msite and AMP websites for all channels and played a vital role in shaping the product roadmap, championing user experience enhancements to boost engagement, particularly on article pages.
• Furthermore, I led a four-member UX team, mentoring designers across the network and providing consistent design feedback across various domains.

Jul 2015 – Jun 2017 · 1 yr 11 mos · Mumbai Area, India

• Originated and crafted the complete user experience for the Propstack iOS and Android App, starting from the ground up.
• Crafted the design of the Propstack website alongside promotional emailers tailored for desktop and mobile platforms.
• Collaborated directly with directors and stakeholders throughout the project lifecycle.
• The process entailed brainstorming sessions with directors, wireframing, conducting user interviews, and ultimately executing the design.
• Engaged in manual testing and bridged any gaps between design concepts and development implementation.
• Provided leadership to a team consisting of three designers and three developers, overseeing their design endeavors.

Jun 2014 – Jul 2015 · 1 yr 1 mo · Mumbai Area, India

• At Zycus, I learned agility and discipline by tackling tasks of varying scales with precision.
• Pioneered the development of the Zycus suite known as 'Rainbow' from its inception.
• Spearheaded the conceptualization and design of the Android App.
• Maintained tight collaboration with developers to ensure seamless integration between design and development.
• Coordination among product managers, designers, developers, and tech leads to uphold project integrity and coherence.

Mar 2011 – Jun 2014 · 3 yrs 3 mos · Mumbai Area, India

• Contributed to the development of the BookMyShow Android and iOS app, specifically the 2012 version.
• Independently managed design needs for high-profile events such as IPL and Formula 1, covering a range of requirements including web pages, banners, stadium layouts, and print materials.
• Collaborated with ad agencies to design website banners for movies, sports, and concerts.
• Crafted the homepage and ticket booking flow for both desktop and mobile platforms across iterations spanning from 2012 to 2014.