Christina Staniforth

Business Development Executive

Sheffield, England, United Kingdom25 yrs 10 mos experience

Highly Stable

Key Highlights

Over 25 years in Marketing and Business Development.
Expert in strategic communications and campaign management.
Passionate about enhancing customer journeys and community building.

Stackforce AI infers this person is a seasoned professional in Public Sector communications and Business Development.

Contact

Skills

Core Skills

Business DevelopmentMarketingFundraisingCorporate RelationshipsStrategic CommunicationsCampaign ManagementCommunications Management

Other Skills

LeadershipManagementCrisis CommunicationsPublic RelationsExternal CommunicationsCommunity EngagementStrategic PartnershipsCustomer Relationship Management (CRM)StrategyMarketing CampaignsTeamworkMicrosoft OfficeCreative Problem SolvingEmployee BenefitsRelationship Development

About

Hi! I'm Chrissy and I am the Business Development and Campus Manager for Pennine Five. I have over 25 years of experience in Marketing Communications and Business Development roles in both the public and private sectors. My current role with RBH Properties, focuses on positioning Pennine Five as the Innovation Hub for Sheffield, as part of the Innovation Spine and building a like-minded community who can collaborate, innovate and thrive together. I am putting plans in place to enhance the customer journey for our existing tenants and for new. If you'd like to find out more about our campus, get in touch. I love showing people around the campus and sharing our vision.

Experience

25 yrs 10 mos

Total Experience

8 yrs 9 mos

Average Tenure

8 mos

Current Experience

Pennine five // iconic sheffield offices

Business Development and Campus Manager

Sep 2025 – Present · 8 mos · Sheffield, England, United Kingdom · Hybrid

Business DevelopmentMarketing

Sheffield hospitals charity

Corporate Relationships Manager

Mar 2024 – Sep 2025 · 1 yr 6 mos · Sheffield, England, United Kingdom

FundraisingCorporate Relationships

Sheffield city council

Communications Officer

Sep 2005 – Dec 2022 · 17 yrs 3 mos · Hybrid

Campaigns Officer, Sheffield City Council (SCC) Oct 2018 – Jan 2023
To devise communication campaigns for council services from concept planning through to delivery and evaluation, directly reporting to the Head of Communications
To supervise the execution, monitoring and measurement of SCC campaigns
To liaise with Chief Executive and Leadership Team to provide strategic communications advice in line with the corporate plan
Compile regular reports of campaign performance and results
Improve new campaigns using data and feedback from existing and previous projects
To lead on key campaigns from design concept to evaluation. Campaigns included: Covid-19 Response; Suicide Prevention; Anti-Social Behaviour; Adoptions and Fostering
Write news articles for Sheff News and for Sheffield City Council’s website
Internal Communications Officer, Sheffield City Council Jun 2011 – Oct 2018
Responsible for delivering the internal communications strategy, as part of a small team, for a large and complex organisation
To ensure employees of SCC were kept informed, engaged and motivated to understand the organisations vision and values, and recognise their role in the delivery of the corporate plan
To develop and deliver consistent and clear messages about the future direction
Produce internal communications materials across a range of channels: digital; face to face; written and visual
To assist with the delivery and interpretation of staff surveys and apply relevant results to continuously improve
Responsible for the day-to-day running of the Intranet, sourcing and developing engaging content and identifying key creators around the organisation
Assigned communications lead on a number of change management projects including web and intranet migration
Editor of the internal staff magazine ‘Working for Sheffield’ and delivery of internal events / roadshows for Chief Executive and Heads of Services