Jan 2025 – Present · 1 yr 5 mos

• Manage paid performance marketing initiatives across Google Ads focused on driving transaction volume and optimizing cost metrics. Optimize account budgets, bidding mechanisms, and ad assets to boost ROI and consumer order volume. Track key performance metrics daily, including CPA, CPI, ROAS, and overall conversion rates. Analyze conversion funnel dynamics and user behavior drop-offs to continually improve campaign targeting. Generate performance dashboards and run weekly alignments with clients to interpret business metrics and trend directions.

Apr 2021 – Present · 5 yrs 2 mos · India

Apr 2021 – Jan 2025 · 3 yrs 9 mos

• Led high-impact paid marketing initiatives, managing complex account portfolios across Google ecosystems and Meta advertising networks. Owned the end-to-end strategy, setup, and execution of cross-channel ad investments across Google Ads and Meta platforms (Facebook & Instagram). Managed significant monthly ad spend, maximizing client budgets by scaling high-performing Meta conversion campaigns and Google Search setups. Spearheaded full-funnel campaign creation, targeting high-intent lookalike and custom audiences on Meta to optimize down-funnel conversions and return on investment (ROI). Consulted with accounts to map business goals against explicit marketing spend, covering e-commerce sales, digital lead generation, and brand awareness. Analyzed cross-platform attribution data to balance campaign budgets between Meta and Google, avoiding media inefficiencies. Architected multi-network campaign frameworks including Google Search, Performance Max, YouTube, and Meta Advantage+ placements. Delivered strategic consultations and technical troubleshooting via appointments, protecting customer satisfaction and account retention. Drove pipeline expansion through consultative pitches, market analysis, and proactive client relationship building.