Dec 2024 – Feb 2026 · 1 yr 2 mos · Remote

• Led cross-product alignment for Clio’s multi-product experience, bridging 5+ distinct products and various acquisitions into a unified platform. I worked at the intersection of logic, emotion, and intuition to resolve the organizational and technical puzzles that prevented a cohesive user journey at scale.
• Core Responsibilities & Impact:
• Multi-Product Information Architecture: Developed a foundational information architecture and shared interaction model that unified disparate data and mental models from multiple acquisitions. By centering the experience on the essential jobs-to-be-done and core objects—the Case and the Client—I created a pragmatic structural blueprint that allows independent teams to build with coherence and create a value multiplier as each additional product is used by customers.
• PLG Strategy: Served as a founding member of the Product-Led Growth (PLG) leadership team, defining the "connective tissue" that drove cross-product discovery and retention experiences. I anchored product experience strategy in essential user jobs-to-be-done to turn information architecture into a driver for scalable business growth.
• Leadership: Built and led a team of 10 designers responsible for the Clio platform and core experiences. I mentored the team in systems thinking to deliver high-traffic core experiences, including Communications, Search, Document Management, and Administration.
• Strategic Alignment: Negotiated between business strategy and technical constraints to break through calcified thinking, ensuring that every product addition strengthened the overall ecosystem rather than increasing fragmentation.

Jan 2023 – Dec 2024 · 1 yr 11 mos

• UX design consulting services with particular emphasis on application design, information architecture, interaction design, platform design, and designing for scale.

Mar 2021 – Oct 2022 · 1 yr 7 mos · New York, New York, United States · Remote

• As Principal Design Architect and a member of the UX leadership team, I owned the end-to-end Stash product experience and I actively contributed to team processes, standards, principles and mentorship.
• Partnered with key leaders across Product, UX, Engineering, Customer Experience, and executive staff to identify and align on Stash’s critical Customer Journeys
• Conducted an extensive end-to end audit of the Stash product experience, informed and prioritized by our most critical Customer Journeys
• Identified over a dozen significant improvements in the product experience that resolved known issues where customers were getting stuck trying to complete their journeys (e.g. money movement) and also improved product development and design efficacy
• Secured executive and organizational buy-in for changes by developing a narrative around product experience issues in relation to critical Customer Journeys and by quantifying the impact on customers and the business
• Dramatically simplified design of the most common customer activity in the product - money movement. Reduced the number of ways to move money from 14 to 1 by partnering with Product and Engineering leaders to develop a deeper understanding of the challenges of money movement across financial institutions
• Proposed a transformed app landing page experience from one with less than 50% customer content to one that was 100% customer content, focused on helping achieve the most critical customer goal - building long term wealth
• Defined a more Customer Journey aligned approach to the subscription model, proposed an internal and external language shift from subscribers to members, with an emphasis on building customer loyalty early and often to aid in long term retention
• Led design reviews, design jams, and mentoring sessions across the design team

Sep 2018 – Oct 2020 · 2 yrs 1 mo · Mountain View, CA

• Led a 60+ person UX team distributed across 7 locations with responsibilities ranging from optimizing existing transportation experiences, to setting vision and product strategy for the Geo Auto Platform, to defining new maps experiences for Google’s Next-Billion Users
• Member of the cross-functional senior leadership team of our 500 person organization
• Launched the first embedded Google Maps for Auto with the release of Volvo’s Polestar2
• Led Geo Auto 2025 vision - reimagining the experience of mapping and navigation in a future where cars could fuse mapping and vision technologies to make driving safer, easier, and more enjoyable for drivers and passengers.

Oct 2017 – Sep 2018 · 11 mos · San Francisco Bay Area

• Identify and explore projects that leveraged emerging technologies in mobility and the enterprise such as AR, location, and voice assistants.

Sep 2016 – Sep 2017 · 1 yr · San Francisco, California

• Led the Product Experience (UX) team, responsible for all product design and user research across the suite of AppDynamics products. Grew the team from 3 designers to 11 designers and researchers in 1 year. AppDynamics was acquired by Cisco in 2017.

Jan 2014 – Jan 2016 · 2 yrs

• Led UX design, user research and UX Engineering across Salesforce's core suite of products (Sales, Service, Communities, Platform). Led the largest design project in Salesforce history, Lightning Experience, introduced the Salesforce Lightning Design System the first widely adopted design system in enterprise software.

Jan 2012 – Jan 2014 · 2 yrs

• Led the Salesforce Mobile design effort from strategy to concept to release and as Exec Sponsor, was the assigned responsible party for the success of the project across all of Salesforce, delivering weekly updates to C-level executives and bi-weekly to the CEO as well as presentations at sales kickoffs and customer conferences.

Jan 2011 – Jan 2012 · 1 yr

• Led the design transition of Salesforce’s Manymoon.com acquisition to Do.com, a social productivity tool for small to medium sized businesses. Devised a strategy for improving the overall experience with increased user retention (7 day returning user) by 10x over the previous Manymoon product.

Jan 2010 – Jan 2011 · 1 yr

• Led design of the first Salesforce iPad app, Chatter for iPad, and Salesforce Chatter client applications across multiple platforms including iPhone, iPad, Android, Blackberry, and desktop (Adobe Air).

Jan 2007 – Jan 2010 · 3 yrs

• Led the design of the Salesforce.com Platform product including system administration interfaces, declarative development tools, Outlook integration, business analytics, and mobile and desktop applications. Managed and grew the team from 4 to 9 designers and created a career ladder clearly defining the responsibilities and desired behaviors from Associate to Lead designer.

Jan 2006 – Jan 2007 · 1 yr

• Created a new end-to-end design process for the Salesforce.com Platform business unit that included administrative tools, declarative developer tools and business logic features such as workflow. Developed a custom rapid prototyping environment in Python and the Zope publishing platform that streamlined the development of prototypes using standardized templates and interactive components.

Jan 2005 – Jan 2006 · 1 yr · San Bruno, CA

• Led the user interface design for IronPort email security appliances including a complete redesign of the IronPort appliance setup wizard to reduce the total number of steps required and led design of the IronPort Spam Quarantine, an end-user interface for reviewing messages marked as spam.

Jan 2003 – Jan 2005 · 2 yrs · San Jose, CA

• Conducted a variety of user research including in-lab usability tests, field studies, expert reviews, heuristic evaluations, surveys and other user research methods. Led the research effort to streamline item listing, registration and checkout process flows on eBay, including eBay and PayPal integrated checkout flows. Developed internal tools for tracking and cataloging user research.

Jan 2001 – Jan 2003 · 2 yrs · San Francisco

• Designed and prototyped an optimized job applicant process flow that, upon launch, reduced the number of required steps from over 20 pages to just 4, resulting in a nearly 300% increase in resume submissions. Designed and prototyped an optimized resume posting process that, upon launch, reduced the required number of steps from 14 pages to just 4.

Jan 1999 – Jan 2001 · 2 yrs · San Francisco, CA

• Co-founder leading UX design, engineering and research to build a SaaS
• recruiting management system that was acquired by Monster in 2001.