Jan 2021 – Dec 2022 · 1 yr 11 mos · Hybrid

• Key Responsibilities
• Planning end-to-end integrated 360 marketing campaign across Global and Local Directions while working with Regional and Headquarter teams.
• Leading an awesome team to launch various products along with managing various agency partners to deliver quality work in making successful campaigns.
• Internal stakeholder management across relevant departments on campaign strategy & execution. (Retail, Product, Sales, Corporate Marketing)
• Able to work with minimal supervision to ensure we achieve the set KPIs such as Proud-to-Own, Sell-In, Sell-Out, etc.
• Key Channels: CRM, PR, Paid Media, Dotcom, Influencer, Socials
• Key Portfolios & Campaigns
• 1. Galaxy Z Series
• AgenZy – Maximize hype of the Galaxy Z Fold3 | Flip3 5G via an Online Reality Sitcom (6-episodes) that engages with the Gen MZ audiences.
• sometime by Asian Designers – Cool Cultural Marketing to drive purchase intention among Gen MZ with Limited Edition Collection.
• 1,000 VOCs – Spread genuine word-of-mouth and increase top of mind awareness in consumers.
• Market Storming – Buzz Creation and Product Readiness in the marketplace for new Foldables launch by SME & Field Force.
• 2. Galaxy A Series
• A Rising Star @ Rex KL – A Exclusive Launch of the Galaxy A Series via City Takeover & Digital Attack - #DollaAwesome TT Challenge with Universal Music | JE & Gaston Pong Music Buddy Search.
• Mobile Legends: Bang Bang | MPL S9 & S10 – Reinforce Galaxy A53 5G gaming specs among Gen MZ MLBB Audience via International Pro Premier League.
• 3. Brand & Festive Campaigns
• #GemilangTradisiMalaysia (Merdeka 2022) – Uplift Brand PTO by driving the spirit of patriotism and #DoWhatYouCant, and to elevate sense of unity and strength of the nation throughout this time of uncertainty (MCO).
• Spearheaded by Galaxy Z Series to reinforce positioning with total DX being the enabler for togetherness through Brand Film & TikTok UGC.

Jan 2020 – Dec 2020 · 11 mos

• Key Responsibilities
• Lead an amazing team to cover various client's digital marketing campaigns while building long term relationships with them.
• Managing and develop campaigns with the team from start to end, liaising with various stakeholders to ensure that the objectives of the project are met.
• Apply various tactics such as Go-To-Market Strategy, Contact Strategy, Communication Strategy, etc.
• Key Campaigns
• Digi – Develop and run digital campaigns across 8 portfolios for Prepaid, Postpaid, Corporate Brand, Business & Fibre and Digi Agile Customer Value Marketing. We are responsible for achieving KPIs such as increasing customer ARPU,
• reaching the MyDigi App download target, improving CTR and conversions.

Jul 2017 – Dec 2019 · 2 yrs 5 mos

• Relationship matters, the core belief of this company has guided me in my work, and even my daily life. With this, I build relationships with my clients to achieve their business goals. I handle digital projects from start to end, liaising with various parties to ensure that the objectives of the project are met. This requires me to apply various strategies such as Go-To-Market Strategy, Contact Strategy, Communication Strategy, etc.
• Some main projects that are within my care.
• Sime Darby Property, the property division of Malaysian conglomerate Sime Darby. It is one of the largest property developers in the country by revenue and gross development value of current projects. Over the course of 12 months, we launched 19 different properties and townships in various stages.
• ookyo, a portfolio under Maxis, that provides a digital prepaid plan that offers unlimited high-speed Internet on any app of your choice. Helped to relaunch this brand via key influencers and always-on digital campaigns. As this brand is entirely digital, we used all forms of digital media to reach our customers.
• Mah Sing, a leading property and lifestyle developer in Malaysia. Revamped their corporate website in conjunction with the new brand direction in 2017.
• Other brands that I have worked on include Boh Plantations, Eva Air, Hong Leong Bank, etc.
• Advertising + Marketing - MARKies Most Creative - Digital [ookyo by Maxis 4G "Anything You Want. Unlimited"]
• Dragons of Malaysia - Best Entertainment Campaign [ookyo x DanKhoo Epic PUBG Video Campaign]
• Festival of Media APAC Awards - Best Use of Talent [ookyo x DanKhoo Epic PUBG Video Campaign]
• Malaysia Independent Agency of the Year 2016 & 2017
• Social Marketing Agency of the Year 2015, 2016, 2017 & 2019
• Content Marketing Agency of the Year 2018 & 2019
• Digital Agency of the Year 2019

Feb 2016 – Jun 2017 · 1 yr 4 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Key Responsibilities
• Managing and running operations with accounts in various industries that include meeting with clients, understanding their business models, working with them to solve their issues, meet their objectives, etc.
• Key Campaigns
• SweetSpot Malaysia – An upcoming brand under the Berjaya Group, is a mobile-based app that pulls deals and promotions from various participating merchants based on the users' proximity.
• B Infinite (formerly BCard), a loyalty program that has been around since 2010, has been re-branded and relaunching as on the digital space as a mobile app.
• Additional Accounts: Cycle & Carriage Bintang (Mercedes-Benz), Oriental Group of Restaurants, MyTOWN KL, BON Estates.

May 2015 – Sep 2015 · 4 mos · Sandusky, Ohio

• A ride operator responsible for the operation rides around the amusement park. Assisting guests entering and exiting the ride while ensuring the safety of the guest. Maintaining the cleanliness of the ride and surrounding areas. Assisting guests around the park area or any other way required. Interacted with many internationals through events planned by the company such as Big Bash, Traffic Jam, local trips, ride nights, etc. Achieved Cedar Point Cornerstone Pin Certificate in Courtesy as well as attaining a perfect attendance from the month of May to August.

Oct 2014 – Dec 2014 · 2 mos · Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

• Assisted Account Servicing team in managing a wide variety of brands such as Durex, Dettol, Vanish, Scholl, Veet, Samsung, Kit Kat.
• Worked on Durex #somebodylikeme in conjunction with World AIDS Day.
• Involved in Dettol new pH Balance Body Wash Campaign.
• Assisted Social Media managers.
• Content Creation for brands' social media.
• Thematic Calendar Creation for the year 2015
• Isuzu's Crocell Edition for March 2015
• Gold for Digital, PR and Creative Agency of the Year, on top of Silver for Specialist Agency of the Year, at the Campaign Asia-Pacific Agency of the Year Awards 2014.

Jan 2011 – Apr 2011 · 3 mos · Petaling Jaya

• A sales executive in a souvenir and gifts shop. Daily tasks include the upkeep of the store,
• attending to customers, stock keeping, etc.