Dec 2022 – Present · 3 yrs 6 mos · Kolkata, West Bengal, India · Hybrid

• Brought in from inception to build a distinctive brand identity for Kolkata’s first speakeasy-style cocktail bar. Led strategy across naming, brand voice, guest experience, programming, events, and marketing — shaping the bar’s emotional, narrative-first identity from the ground up.
• Coined the name Little Bit Sober and developed its brand philosophy. Built brand voice, design language, and service behavior to reflect restraint and introspection.
• Achieved ₹5.85 Cr in revenue within 18 months of launch (June 2023–Dec 2024) with just ₹15L in marketing spend, resulting in ~39x ROI.
• Led narrative-driven storytelling across menus, socials, and events — securing features in 10+ national publications including Condé Nast Traveller, The Hindu, and Elle Decor.
• Curated music identity and cocktail-forward playlists to shape the brand’s mood and energy across service periods and special nights.
• Orchestrated 20+ bar takeovers with national and international collaborators, helping drive cultural relevance and industry engagement.
• Helped the bar win Best Bar and Best Nightlife Venue (Times Food & Nightlife Awards 2024) and rank #35 on 30 Best Bars India 2024, generating significant national brand visibility.

Jul 2022 – Feb 2023 · 7 mos · Kolkata, West Bengal, India · On-site

• Design, plan and implement all marketing, research, communication and event management activities for the Jugal's Literature Festival - the world's first literature festival on mishti. For more details, visit www.jugalslitfest.org.

Aug 2021 – Present · 4 yrs 10 mos · Kolkata, West Bengal, India · Hybrid

• Founded and lead a creative marketing studio working at the intersection of culture, branding, and purpose. MuseLabs develops brand systems, curates original IPs, and crafts storytelling-led campaigns across F&B, music, and heritage brands.
• Led brand development and logo design for multiple SKUs under Tranquil Spirits & Beverages, including Montana whisky.
• Executed the full rebranding of Shawarma Kingdom, repositioning it as a modern QSR brand with locally rooted storytelling.
• Curated live music programming for Little Bit Sober, aligning sonic identity with the bar’s brand voice and energy.
• Conceptualized and led Jugal’s Literature Festival — a first-of-its-kind lit fest on Bengal’s mishti — driving a 200x growth in Jugal’s social media following over 6 months through cross-promotions, celebrity endorsements, and national press coverage.
• Curated music & managed event production for The India Story festival, programming 40+ artists in total to align with the festival’s cultural and experiential vision and engage with 100+ lifestyle brands and sponsors.

May 2021 – Jul 2021 · 2 mos

• Worked with a design and marketing studio to manage execution for 8+ clients across SaaS, emerging tech, healthcare, and social enterprise. Oversaw creative workflows and ensured timely, brand-aligned delivery across channels.
• Managed end-to-end delivery for social media strategy, copy, and design across client accounts.
• Edited CXO-level communication material, decks, and content pieces to align with tone and strategic intent.
• Executed a large-scale tech hackathon sponsored by multiple brands, engaging directly with sponsors to understand expectations and deliver outcomes.
• Streamlined project timelines and feedback loops between internal creative teams and external stakeholders, improving clarity and execution speed.

Nov 2020 – May 2021 · 6 mos · Hyderabad, Telangana, India

• Brought on board as a consultant to unify communication systems and strengthen brand presence across internal and external platforms. Worked closely with the leadership team to align pitch decks, project documentation, and business development outreach with a consistent voice and visual identity.
• Led the creation and refinement of all pitch decks, white papers, and external-facing documents, resulting in a 150% increase in business development revenue during the engagement period.
• Standardized visual and verbal identity across internal reports, external presentations, and project documentation by implementing a common brand template.
• Conducted training workshops for field and project teams on content clarity, brand voice, and document design to ensure organization-wide consistency.
• Set up the organization's POSH Committee in collaboration with the CEO and HR, including selection of internal members, onboarding of an external consultant, and coordination of sensitization sessions.
• Reviewed and approved all key client-facing documents to ensure alignment with brand tone, visual standards, and strategic messaging.

Jun 2019 – Oct 2020 · 1 yr 4 mos · Greater Kolkata Area

• Served as strategic consultant across multiple verticals of Kolkata-based hospitality and entertainment company Smoke Inc. Worked across venue strategy, music programming, brand collaborations, and event IPs, with a focus on communication, curation, and cultural positioning.
• Headed marketing and communication for Mr. Babu Records, the group’s independent music label.
• Led production and event marketing for Calbunka, a homegrown music festival platform.
• Managed programming and execution for over 300 live music events across flagship venues including Skinny Mo’s Jazz Club, TopCat CCU, The Stadel, Raj Kutir, and The Astor.
• Curated music-forward experiences in collaboration with alcohol and lifestyle brands, enhancing venue visibility and audience engagement.
• Developed communication strategy and social content pipelines for events and IPs, shaping voice and positioning across digital and on-ground formats.

Jan 2017 – May 2019 · 2 yrs 4 mos · Kolkata Area, India

• Joined Beatzz as a Partner with the primary role of generating high volume of business and also oversee the company's areas of operations including event services and digital marketing.
• Successful events executed:
• Twin Cities Festival 2017 (Kolkata), Ffort Fiesta 2017 (The Ffort Raichak, Raichak), Aquaholi 2018 (Raichak on Ganges), Puja Escapade 2018 (The Ffort Raichak, Raichak), Afraa Restaurant Launch 2018 (City Centre Salt Lake), Sonar Tori Restaurant Launch 2018 (City Centre Salt Lake), Retro Rewind (Club Verde Vista, Kolkata), DHFL Eastern Zonal Conclave 2019 (Kolkata),
• Artist Management for The Orient City Center Salt Lake (Pop-up Fridays), Altair Boutique Hotel (Sunday Brunch).
• Successful Client Associations:
• Ambuja Neotia, Raichak on Ganges, The Orient, Altair, Sonar Tori, Afraa Deli, Afraa, DHFL Life Insurance, Wacker Metrochemicals, RFL Plastics, Himalayan Plywood, TravelExpress, etc.

Apr 2015 – Dec 2016 · 1 yr 8 mos · Ecospace, Kolkata

• Worked across communication and editorial functions for one of Eastern India’s largest real estate and hospitality conglomerates. Supported leadership messaging, internal branding, and content strategy across verticals.
• Led content coordination and editorial direction for Potpourri, the group's internal newsletter, featuring stories from across business verticals.
• Drafted communication for senior leadership, including HR updates, leadership notes, and key internal announcements.
• Aligned messaging across real estate, hospitality, and education units by working closely with brand and marketing teams.
• Reviewed and refined public-facing copy for brochures, press releases, and investor-facing materials to ensure brand consistency.

Aug 2014 – Jan 2015 · 5 mos · Greater Kolkata Area

• Creating course descriptors for various courses based on the
• course guidelines and inputs provided by Faculties and SME’s.
• Continuously developing a research flair through self-reading
• and interaction with in house faculties & other iconic faculties
• for inputs on quality content development.
• Taking supportive classes
• Creating research oriented Articles/ Papers / Other contents.
• Creating primary Case studies through primary research and
• surveys
• Assisting in publications of books, manuals under guidance of
• Faculties/ SME’s.
• Developing contents with an aim to replace published books with
• in house e-books.
• Creating research based articles and presentations under Globsyn
• Skills for NSDC projects
• Specialization : Managerial Economics, International Trade, Finance.

Mar 2011 – Apr 2016 · 5 yrs 1 mo · Kolkata, India

• Music Reviews, Content Development.

Dec 2010 – Feb 2011 · 2 mos · Kolkata

• Hosting weekly shows for three months.